Social Media 101Tools, Tricks, DIY (and make it not suck)

#SM101ChaKristy Graves, @kg

www.about.me/kristygraves

cc: Frau Hölle - https://www.flickr.com/photos/36154286@N03

Disclaimer

Gazillion social media platforms

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Key Channels for #SM101Cha

• Facebook• Twitter• Instagram• LinkedIn• Snapchat• Pinterest & YouTube

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Facebookcc: iLifeinicity - https://www.flickr.com/photos/36222488@N02

Why Facebook• 1.59 Billion users (Dec 2015)• Brand awareness• Insights• Groups• Facebook Live• Events• Pro Tip: Overlay video with text!

cc: niallkennedy - https://www.flickr.com/photos/35034351734@N01

FB monthly active mobile

users, 1.4 billion in Q4

2015

4,175 members

Twittercc: cobalt123 - https://www.flickr.com/photos/66606673@N00

Why Twitter• 320 million users (March 2016)• 79% outside U.S.• New audience• Customer support, engagement, fans• Influencer engagement• Real-time news & trends• Conversation, Tweet chats• Fun fact: #Hashtag originated in 2007

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#original

Personal touch goes a

long way

@Skype got it right

Instagramcc: LoKan Sardari - https://www.flickr.com/photos/30013612@N03

Why Instagram• 400 million users (Sept 2015)• Visual content• Storytelling• All the hashtags• Niche communities• Pro tip: IG recently changed to

algorithm based feed

Hipster Barbia aka @socalitybarbie

Of course, shout out to @garyvee

Passion to hired. @rachelryle

LinkedIncc: nan palmero - https://www.flickr.com/photos/97402086@N00

Why LinkedIn• 400 million users (Jan 2016)• Social selling• Recruiting• Build personal & brand reputation• Still piece of social media (for

professionals) ecosystem• Fun fact: Microsoft bought LinkedIn for

$26.2 billioncc: For Inspiration Only - https://www.flickr.com/photos/33603523@N00

78% of social sellers outsell peers who don't use social

media

Google's CFO, "the Lady CFO"

Snapchatcc: programwitch - https://www.flickr.com/photos/56661936@N00

Why Snapchat• 110 million users (Dec 2015)• Designed for "young people"• 1:1 and very intentional following• Best for personal brands, musicians, artists• Fun to use! (Once you figure it out; it's not

just you)• Pro tip: Download snaps and repost to

other channels

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Custom overlays & add fun images

Sponsored Superbowl Gatorade Lens! ($450K - $750K)

Grubhub contest

Pinterest & Youtubecc: Thomas Hawk - https://www.flickr.com/photos/51035555243@N01

Why Pinterest & YouTube• Pinterest, 100 million (Sept 2015)• Pinterest - number one online social

network for shoppers• YouTube, 1 billion+ users• 80% outside US• Fun fact: 1 million businesses on

Pinterest

93% pinners use to plan or make purchases

Education with personality!1M views in 3 days

Big picturecc: vyxle - https://www.flickr.com/photos/89843448@N00

When starting out1. Listen, listen, listen2. Participate3. Share story or promote ("12:1

rule")4. Build community

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Keep in Mind• What are your 3 main content buckets?• Why does your content/product have value?• What are your competitors doing?• What are you measuring?• Can you scale it?• Are you engaging your audience?• What can you learn?• Are you taking risks? Being authentic?

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Beyond "marketing"• Social listening• Build brand authority• Make people's lives better• Drive answers (customer support)• Build relationships, identify

partners/collaborators• Improve efficiency & transparency

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How to Rock It• Take advantage of timely events• Get creative• Follow interesting brands & people• Engage employees• Give credit• Have fun with it!

cc: N1NJ4 - https://www.flickr.com/photos/61343210@N00

Tools• Canva.com• ManageFlitter.com• Simply Measured• Tweetdeck, Hootsuite• Bufferapp.com• Animoto• SomeEcards• Excel, Smartsheet• Slack, Trello, Asana

cc: Emily Barney - https://www.flickr.com/photos/60162443@N00

cc: kdonovangaddy - https://www.flickr.com/photos/36801167@N02