Embed Size (px)
Citation preview
S O C I A L M E D I A 2 0 1 : C O N T E N T C U R AT I O N , T I M E M A N A G E M E N T & A U D I E N C E E N G A G E M E N T
K R I S T I C A S E Y S A N D E R S @ P Y M L I V E V P C R E A T I V E / C H I E F S T O R Y T E L L E R P L A N Y O U R M E E T I N G S . C O M
IMA
GE
: M
AR
K S
MIC
IKL
AS
VIA
FL
ICK
R
W H O I A M
• I manage programming for a community of 100,000+ meeting and event planners
• I’m the internal person who figures everything out from scratch to train others.
@PYMLive #iaapbranchevent
W H Y I S T H I S I M P O R TA N T ?
@PYMLive #iaapbranchevent
L E A R N E R O U T C O M E S
Discover time & content management tools.
Understand which engagement metrics you should track.
Identify ways to connect & engage with your audience.
#1 #2 #3
@PYMLive #iaapbranchevent
F I R S T T H I N G S F I R S T
@PYMLive #iaapbranchevent
D E F I N E A M I S S I O N F O R E A C H S O C I A L P L AT F O R M .
@PYMLive #iaapbranchevent
R E M E M B E R …
@PYMLive #iaapbranchevent
L I S T E N , L I S T E N , L I S T E N
@PYMLive #iaapbranchevent
IMA
GE
: C
AM
BO
DIA
4K
IDS
.OR
G B
ET
H K
AN
TO
R V
IA F
LIC
KR
L E A R N F R O M T H E B E S T@PYMLive #iaapbranchevent
H E L P, D O N ’ T H U R T
IMA
GE
: T
HO
MA
S G
ALV
EZ
VIA
FL
ICK
R
@PYMLive #iaapbranchevent
B E C O N S I S T E N T
IMA
GE
: D
ON
MC
CU
LL
OU
GH
VIA
FL
ICK
R
@PYMLive #iaapbranchevent
E D I T O R I A L C A L E N D A R S R O C K
D O W N L O A D T H I S T E M P L AT E F R O M B L O G . H O O T S U I T E . C O M
@PYMLive #iaapbranchevent
Y O U G O T TA A S K F O R I T
IMA
GE
: K
AT
E T
ER
HA
AR
VIA
FL
ICK
R
@PYMLive #iaapbranchevent
T E S T, M E A S U R E , T W E A K
IMA
GE
: E
VA
N H
AM
ILT
ON
VIA
FL
ICK
R
@PYMLive #iaapbranchevent
T H I N G S T O M E A S U R E
Engagement Conversions to goalAudience growth
#1 #2 #3
@PYMLive #iaapbranchevent
T H I N G S T O A N A LY Z E
Engagement Conversions to goalAudience growth
#1 #2 #3
@PYMLive #iaapbranchevent
What content or behavior gains or loses followers?
What’s ignored? What’s loved? How do they engage?
Tickets? Purchases? Visits to website? Newsletter signups?
W H AT A R E Y O U R G O A L S ?( W H AT W I L L S U C C E S S L O O K L I K E ? )
@PYMLive #iaapbranchevent
Q U E S T I O N S ?
@PYMLive #iaapbranchevent
T I M E & C O N T E N T M A N A G E M E N T
L E T ’ S TA L K T O O L S
IMA
GE
: H
AR
TW
IG H
KD
VIA
FL
ICK
R
@PYMLive #iaapbranchevent
P L A C E S T O F I N D C O N T E N T
@PYMLive #iaapbranchevent
twitter.com lists
news.me
nuzzel.com
@PYMLive #iaapbranchevent
contentgems.comlinkedin.com/pulse
medium.com
@PYMLive #iaapbranchevent
T I M E M A N A G E M E N T & D I S T R I B U T I O N T O O L S
@PYMLive #iaapbranchevent
Q U E S T I O N S ?
A U D I E N C E M A N A G E M E N T /E N G A G E M E N T T O O L S
@PYMLive #iaapbranchevent
Q U E S T I O N S ?
@PYMLive #iaapbranchevent
L E T ’ S TA L K C O N T E N T C U R AT I O N & C R E AT I O N T O O L S
@PYMLive #iaapbranchevent
Layout app from Instagram Picframe app
Repost & Regram app
@PYMLive #iaapbranchevent
W H I C H T O O L S W I L L Y O U U S E ? Q U E S T I O N S ?
[email protected] @PYMLive #iaapbranchevent
IMA
GE
: S
EA
N M
AC
EN
TE
E V
IA F
LIC
KR
