Analysis of

„Big 5“ in Social Media

Big 5 of Social Media ●  Here we compared five of the most popular brands in social networks,

which are: McDonald´s, Starbucks, Red Bull, Pepsi & Oreo

●  We chose Facebook, Twitter, Instagram & YouTube

as relevant channels

●  We chose as the time-frame 1st October 2014 – 6th February 2015 ●  You are able to see that the analyzed brands are using the channels in a

different way and have different strengths

●  There are several noteworthy points of activity. You can see where Instagram purged a large number of fake accounts and you can see where Starbucks had a successful YouTube campaign to increase followers

●  See the full analysis on the quintly Blog: www.quintly.com/blog

By The Way...

If the follower-base of our "Big 5" was a country, it would have the same population as Russia and the UK combined.

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