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Social Media and
Community
Engagement #cilsm #cildc
WITH
ALEX ZEALAND, JOYCE GARCZYNSKI, RUDY LEON,
AMY WAINWRIGHT, KATY KELLY, KEVIN SMITH,
LISA WAITE BUNKER, VICTORIA DAFREESE AND BRIAN PICHMAN
Brian Pichman
Lisa Waite Bunker
Alex Zealand
Katy Kelly
Public Library
33%
Academic Library
45%
Something Else
22%
Where We Work
Public Library
Academic
Library
Something
Else
5
3
1
5 5
1 0.25
3 3
Years in Current Job
40
2
6
5
5
5
1
15
4
5
5
ALEX
RUDY
KEVIN
JOYCE
KATY
AMY
VICTORIA
LISA
BRIAN
Hours/Week We Spend on Social Media
Outreach
18%
70%
12%MFA
MLS, MIS, LIS, etc.
MA in Communication
1
What is your
goal for social
media?
2
How are you
reaching out
to non-users?
3How or when
do you shut
down an
account?
4
If not
FaceBook,
then what?
Ideas,
Questions,
Thoughts,
Struggles…
Steal This IdeaSocial media door signs. Branches choose the
greeting that best fits their
patron base.
Lisa Waite Bunker, Pima
County Public library
Steal This IdeaComment Assessment Flow Chart
Kevin Smith, Wake County
Public Library
Steal This IdeaTake over someone
else’s account for a day. Nuns and pop culture
references on Snapchat.
Katy Kelly, University of
Dayton, University Libraries
Things We’re Pretty Sure About…
• Go where your users are.
• Be authentic.
• Take lots of (in focus) photos.
• Good video takes A LOT of time.
Brian Pichman@bpichman
Lisa Waite Bunker@mutabilis
Alex Zealand
@victoriadefrees
Katy Kelly
Rudy Leon@rudibrarian
@katylikewhaa
@alexzealand
@amywainwright
