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Social Media and the Church
Bruce Reyes-Chow@breyeschow#pltsofclu
Pacific LutheranTheological Seminary
RULE #1: Butt in.Ask questions IRL or at on Twitter via @breyeschow
RULE #2: Play with stuff.Please use the all the stuff while I’m talking.
RULE 3: You do you.Take breaks as you need to. Please.
RULE 4: Take notes.Or don’t. www.slideshare.net/breyeschow
RULESInvitations to play
Bruce Reyes-Chow@breyeschow
TODAYWhat we are doing
Session 1: IntroductionsSocial Media OverviewCulture Shifts
Session 2: Pitfalls, Possibilities, PosturesAll the wordsSix Social Media Filters
Session 310 To Start?Bonus Apps?What to do tomorrow?Bruce Reyes-Chow
@breyeschow#pltsofclu
Example: 13yo told to “suck it up” in response to Women’s March IG post, so she responded...Restraint.
Relationship.
Response.
chaplaincy, parish, academia, youth, education, music, not sure, other?
smart phone, phone-phone, tablet, phablet, iphone, android, chromebook
text, facebook, twitter, instagram, pinterest, dropbox, snapchat, doodle, remind, buffer, ifttt, yikyak
WHO ARE YOU?Hello my name is...
Bruce Reyes-Chow@breyeschow#pltsofclu
We all have assumptions about everything. Here are three of mine when it comes to technology and the church.
First thingsbrc assumptions
Bruce Reyes-Chow@breyeschow#pltsofclu
201o, 92yo Gladys Gladys “Glady” Burrill finished the Honolulu
Marathon.
You are not too old.
God is not done with you, just ask Sarah.
Genesis 18
FIRST THINGSbrc assumptions
Bruce Reyes-Chow@breyeschow
#pltsofclu
“Dad is wearing a shirt with a symbol of unknown origin,” @undainty, 2012.
You will miss stuff. And thanks okay.
First thingsbrc assumptions
Bruce Reyes-Chow@breyeschow#pltsofclu
No matter how hard you try, you will not
break the internet.
FIRST THINGSbrc assumptions
Bruce Reyes-Chow@breyeschow
#pltsofclu
only a medium of communication
gives generational insights, but not absolute
including more voices is hard
demands a high sense of self-worth
will not save the church
First thingsbrc assumptions
Bruce Reyes-Chow@breyeschow#pltsofclu
Many cultural shifts have changed reality,
but a few have been part of the Social
Media upsurge.
Culture ShiftsHow we got here.
Bruce Reyes-Chow@breyeschow
#pltsofclu
FROM BOUNDED TO CENTEREDFrom rigidly defined relationships and community to fluid and broad connections.
Culture ShiftsHow we got here.
Bruce Reyes-Chow@breyeschow#pltsofclu
FROM MONOLITHICTO NICHE
From one assumed and obvious choice to
many legitimate and disparate options.
Culture ShiftsHow we got here.
Bruce Reyes-Chow@breyeschow
#pltsofclu
FROM BRITANNICATO WIKIPEDIAFrom single source authority and static information to open source discernment and evolving knowledge.
Culture ShiftsHow we got here.
Bruce Reyes-Chow@breyeschow#pltsofclu
FROM PERMANENCE TO TRANSIENCE
From a life long commitment to place to an expected life of constant movement.
Culture ShiftsHow we got here.
Bruce Reyes-Chow@breyeschow
#pltsofclu
FROM OPTIONAL TO INTEGRATEDTechnology and Social Media more woven into life like never before — “digital natives”
Culture ShiftsHow we got here.
Bruce Reyes-Chow@breyeschow#pltsofclu
FROM CREDENTIALED TO CONNECTED
Relationships are built upon and authority
are established by interaction that is
consistent, genuine, and mutual.
Culture ShiftsHow we got here.
Bruce Reyes-Chow@breyeschow
#pltsofclu
RISE OF SOCIAL MEDIA ACTIVISM HACKTIVISMSocial media being used to drive public narrative: also slacktivism, hacktivism, trolling, etc.
Culture ShiftsHow we got here.
Bruce Reyes-Chow@breyeschow#pltsofclu
TODAYWhat we are doing
Bruce Reyes-Chow@breyeschow#pltsofcluc
Session 1: IntroductionsSocial Media OverviewCulture Shifts
Session 2: Pitfalls, Possibilities, PosturesAll the wordsSix Social Media Filters
Session 310 To Start?Bonus Apps?What to do tomorrow?
idol, savior or easy fixdistractioncareless expressionoverestimated ROIecho chambertrust-breaker and over-sharerover-and-above F2Fbullying and abuse
PITFALLSa few cautions
Bruce Reyes-Chow@breyeschow#pltsofclu
the community is built upthe community models different way livingthe community sees beyond itself
POSSIBILITIESa few upsides
Bruce Reyes-Chow@breyeschow#pltsofclu
creativity and creation are liberatedaccountability is presentcare and renewal are experiencedcollaboration is facilitated and stuff gets done
POSSIBILITIESa few upsides
Bruce Reyes-Chow@breyeschow#pltsofclu
be cautious: wise, but not fearfulbe adventurous: find what feeds yoube contextual: go where people arebe curious: tinker with the betas
POSTURESgeneral helps
Bruce Reyes-Chow@breyeschow#pltsofclu
be npr: share about others so you can share about yourselfbe bold: leverage the space to speak truthbe humble: don’t have delusions of grandeurbe genuine: be as you would be IRL
POSTURESgeneral helps
Bruce Reyes-Chow@breyeschow#pltsofclu
smart phones, tablets, phabletssocial media and social networkingweb 1.0 v. web 2.0open source softwarecloud technologyanalytics, algorithms, clicks, views
ALL THE WORDSuse words good
Bruce Reyes-Chow@breyeschow#pltsofclu
blogs and vLogsaggregators and readersSEO = Search Engine OptimizationRSS feeds = Really Simple SyndicationQRCode = Quick Read Code
ALL THE WORDSuse words good
Bruce Reyes-Chow@breyeschow#pltsofclu
TAGGING@username links to a
person or account connects to content,
photo, or update@: instagram, twitter
@/+: google+only name on FB
tag to attribute, use comments to notify
ALL THE WORDStagging
Bruce Reyes-Chow@breyeschow
#pltsofclu
HASHTAGSAlphanumerics after the “#” becomes a link that can connect public profiles. events: #debate2016interests: #fflmovements: #blmlocations: #houstoncommentary: #dadwin
ALL THE WORDShashtags
Bruce Reyes-Chow@breyeschow
#pltsofclu
CONNECTIONinteract and engageCOMMUNICATIONinterpret, deliverCONTEMPLATIONspiritual disciplinesCURATIONfind, filter, shareCREATIVITYartistry, inspirationCOORDINATIONbetter, faster, funner
SIX FILTERSall the apps
Bruce Reyes-Chow@breyeschow#pltsofclu
facebooktwitterinstagrampinterestyoutubegoogle+linkedin
BIG OLD DOGSall the apps
Bruce Reyes-Chow@breyeschow#pltsofclu
NETWORKSFacebook, Twitter, Snapchat, LinkedIn, Google+, BLOGGINGWordpress, Tumblr, Blogger, Drupal, Wix, Joomla, Createspace, SquarespaceTRY THIS ONENextdoor
CONNECTIONinteract, engage
Bruce Reyes-Chow@breyeschow#pltsofclu
NEWSLETTERSConstant Contact, MailChimp, MadMimiCONFERENCINGSkype, Hangouts Zoom, GotoMeetingMESSAGINGSnapchat, Messenger, WhatsApp, Signal, GroupMeTRY THESEgslides, remind
COMMUNICATIONinterpret, deliver
Bruce Reyes-Chow@breyeschow#pltsofclu
NETWORKSfacebook, twitter, instapray,DEVOTIONALS/APPSD365, second life, Centering Prayer, Insight MeditationTRY THIS ONEceaseless, prayasyougo
CONTEMPLATIONspiritual disciplines
Bruce Reyes-Chow@breyeschow#pltsofclu
NETWORKSpinterest, twitter, fb SCHEDULINGhootsuite, crowdfire, socialjukebox, bufferCOLLECTIONSStorify, ScoopIt, ListLy REVIEWS Yelp, Google, FacebookTRY THIS ONEPocket
CURATIONfind, filter, share
Bruce Reyes-Chow@breyeschow#pltsofclu
IMAGESsnapchat, instagramVIDEO youtube, vimeo, vineperiscope, ustream, facebook livePHOTOGRAPHYflickr, smugmug, vsco, pixlr, pexelsTRY THIS ONEcanva
CREATIVITYartistry, inspiration
Bruce Reyes-Chow@breyeschow#pltsofclu
CATCH-ALLgkeep, evernoteEMAILboomerang, unrollmeSURVEYSsurveymonkey, typeform, gformsMONEYpaypal, square, cash, venmo, stripe
COORDINATION Ibetter, faster, funner
Bruce Reyes-Chow@breyeschow#pltsofclu
SCHEDULINGsignup, signupgenius, calendly, mealtrain, punchbowl, gcalANALYTICSgoogle, Sumall, FB, Twitter, BufferTRY THESEdo, slack, wunderlist, bit.ly, keepvid, IFTTT
COORDINATION IIbetter, faster, funner
Bruce Reyes-Chow@breyeschow#pltsofclu
CONNECTIONinteract and engageCOMMUNICATIONinterpret, deliverCONTEMPLATIONspiritual disciplinesCURATIONfind, filter, shareCREATIVITYartistry, inspirationCOORDINATIONbetter, faster, funner
SIX FILTERSall the apps
Bruce Reyes-Chow@breyeschow#pltsofclu
TODAYWhat we are doing
Session 1: IntroductionsSocial Media OverviewCulture Shifts
Session 2: Pitfalls, Possibilities, PosturesAll the wordsSix Social Media Filters
Session 310 To Start?Bonus Apps?What to do tomorrow?Bruce Reyes-Chow
@breyeschow#pltsofclu
Here are 10+1 technologies that you should go ahead and try out.
STARTING 10+1Try these first
Bruce Reyes-Chow@breyeschow#pltsofclu
apple v. andoidgMailgCalgKeepgDocsgDrivegSlidesgHangoutgPhoto
STARTING +1the googles
Bruce Reyes-Chow@breyeschow#pltsofclu
UPDATES: personality and diverse content LISTS: “like” “love” “sad” = I saw this.GROUPS: private-ish group for discussions and planningEVENTS: generate interest, not trackingPAGES: To curate and engage with others.BEST PRACTICES?
STARTING 10facebook
Bruce Reyes-Chow@breyeschow#pltsofclu
Organize, curate and track using lists and notificationsFollow local orgs, businesses, and gov’t services for local news Use hashtags to find content for curation and to connect with the outside worldAmplify vital voices.BEST PRACTICES?
STARTING 10twitter
Bruce Reyes-Chow@breyeschow#pltsofclu
unstylized view of the someone's worldtell rawer storiesbalances fb demopop culturestart streaksbitmojiBEST PRACTICES?
STARTING 10Snapchat
Bruce Reyes-Chow@breyeschow#pltsofclu
Efficient use of online time and focusEqualizes night owls and early birdsEffective and targeted posting patternsScheduled or bufferedBEST PRACTICES?
STARTING 10Buffer
Bruce Reyes-Chow@breyeschow#pltsofclu
Collect images and liturgy for a season: Lent, Easter, etc.Find curriculum: activities, study guides, godly play, workshop rotationCurate trusted content to share with the community.BEST PRACTICES?
STARTING 10Pinterest
Bruce Reyes-Chow@breyeschow#pltsofclu
Set datesTake simple pollsShare power Relieve stress Pressure positivelySync to calendarsBEST PRACTICES?
STARTING 10Doodle
Bruce Reyes-Chow@breyeschow#pltsofclu
Think: Junk DrawerCloud based storageBack-up and share photos, docs, lists, etc.Group document storageList-keeping and note takingOR Google KeepBEST PRACTICES?
STARTING 10Evernote
Bruce Reyes-Chow@breyeschow#pltsofclu
Coordinate multiple home/work schedulesEasily embeddedIntegrate with all Google apps and other programsInvite FeatureBEST PRACTICES?
STARTING 10Google Calendar
Bruce Reyes-Chow@breyeschow#pltsofclu
Cloud based storageBack-up and share photosGroup document storagePresentation sharing2GB Free + referrals OR Google DriveBEST PRACTICES?
STARTING 10Dropbox
Bruce Reyes-Chow@breyeschow#pltsofclu
User friendlyLink to online versionTrack actual interactionSave some moneyAlt to emailed PDFsBEST PRACTICES?
STARTING 10Madmimi
Bruce Reyes-Chow@breyeschow#pltsofclu
CanvaCeaselessNextdoorTypeformMealtrainRemindPushpayWunderlistPocketBoomerangForGmailIFTTT
BONUS RECAPThe other ones
Bruce Reyes-Chow@breyeschow#pltsofclu
So now what?
Here are a few practical actions for
you and your ministry.
FOR TOMORROWWhat you can do.
Bruce Reyes-Chow@breyeschow
#pltsofclu
Carve out daily social media time for curation, interaction and exploration
Normalize usernames using namechk.com
Create lists on Twitter and Facebook
FOR TOMORROWPersonal Tasks
Bruce Reyes-Chow@breyeschow#pltsofclu
Use “find friends” feature and connect
Organize and prioritize apps and notifications on your devices.
What apps are on your home page?
Declutter current online footprintGather, record, save, and share login infoAssign individuals to networks and tasksClaim and register “business” listingsSchedule regular tech/app play hour
FOR TOMORROWChurch Tasks
Bruce Reyes-Chow@breyeschow#pltsofclu