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# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
SOCIAL MEDIA & YOUR �
PERSONAL BRAND �Margaret Donnelly Co-Founder & CMO, AlignRevenue Inc.
HOW TO EFFECT IVELY USE SOC IAL MEDIA �TO DEVELOP YOUR PROFESS IONAL PRESENCE �
@ m w d o n n e l l y @ A l i g n R e v e n u e w w w . s l i d e s h a r e . n e t / m w d o n n e l l y
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
A LITTLE �BACKGROUND �
• O n l i n e s o c i a l n e t w o r k e r s i n c e t h e e a r l y 9 0 ’ s
• P r i n c i p a l a t J i t t e r J a m – S o c i a l M e d i a M a r k e t i n g / C R M p l a t f o r m ( s o l d i n 2 0 1 1 t o M e l t w a t e r G r o u p )
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
You USED TO have SOME CONTROL of the information that most
people could obtain about you
YOU �BEFORE THE INTERNET & SOC IAL MEDIA �
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
NOW most everything you post, discuss, publicize, say, like, comment on,
review is DISCOVERABLE (also everything referencing you).
And it will live forever (in Internet time).
YOU �AFTER THE INTERNET & SOC IAL MEDIA �
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
STEP TWO STEP THREE STEP ONE STEP FOUR
DISCOVER �
GATHER SOME FACTS �
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
T h i s i s h o w m o s t p e o p l e w i l l
INIITIALLY p e r c e i v e y o u . C o m p a r e
y o u r p r o f i l e t o o t h e r s s i m i l a r t o y o u .
T h i s w i l l a l s o g i v e y o u a LIST o f
s o c i a l p r o f i l e s y o u s h o u l d a c t i v e l y
m o n i t o r a n d m a n a g e .
( T I P : T u r n o n p r i v a t e b r o w s i n g )
GOOGLE �YOURSELF & OTHERS �
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
http://pipl.com Extra credit. This one might scare you a little bit.
PIPL YOURSELF �
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
STEP TWO STEP THREE STEP ONE STEP FOUR
STRATEGIZE �
DISCOVER
DEVELOP YOUR PLAN �
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
Define HOW you want people to view you professionally and assess where
you are today. Define how you want to use each of these networks and
MAKE A LIST of the actions you want to take to get there.
DEF INE YOUR END POINT AND MAP YOUR ROUTE �
START �
END �
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
MARKETING STRATEGIST �HITECH �
ENTREPRENEUR �B2B SALES �
PROFESSIONAL �PROFILE �
DEFINE YOUR (SOCIAL) SELF �Define where you want to “live” online and what those social networks/channels help you
accomplish in developing your public/professional profile.
HOBBIES�INTERESTS�ACTIVITIES�
FAMILY/FRIENDS�
PERSONAL �PROFILE �
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
STEP TWO STEP THREE STEP ONE STEP FOUR
BUILD �
DISCOVER
GET YOUR PROFILE IN L INE WITH YOUR PURPOSE & VIS ION �
STRATEGIZE
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
LINKEDIN IS YOUR FIRST STOP �
H u b s p o t M a r k e t i n g B l o g : H o w T o U s e L i n k e d I n : T h e U l t i m a t e L i s t o f L i n k e d I n T i p s h t t p : / / b l o g . h u b s p o t . c o m / b l o g / t a b i d / 6 3 0 7 / b i d / 2 3 4 5 4 / T h e - U l t i m a t e - C h e a t - S h e e t - f o r - M a s t e r i n g - L i n k e d I n . a s p x
G o o g l e “ L i n k e d I n p r o f i l e b e s t p r a c t i c e s 2 0 1 5 ”
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
LINKEDIN PROFILE ESSENTIALS �
NO BLANK PROF ILE PHOTOS �✓ �
H t t p : / / t a l e n t . L i n k e d i n . C o m / b l o g / i n d e x . P h p / 2 0 1 4 / 1 2 / 5 - t i p s - f o r - p i c k i n g - t h e - r i g h t - l i n k e d i n - p r o fi l e - p i c t u r e �
SUMMARY = EXTENDED ELEVATOR P I TCH �
H i n t : Y o u c a n a d d m e d i a M O S T s e c t i o n s
MAKE YOUR HEADLINE = �YOUR POS IT IONING �
EXPERIENCE = �RESULTS -OR IENTED �RESUME � H i n t : A s k f o r m e r c o l l e a g u e s f o r e n d o r s e m e n t s
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
LET LINKEDIN HELP YOU �L i n k e d I n w i l l p r o m p t y o u t o a d d i n f o r m a t i o n t o y o u r p r o f i l e .
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
POLISH OTHER SOCIAL PROFILES �N o w t h a t y o u h a v e y o u r
c o r e L i n k e d I n p r o f i l e
c o m p l e t e , g o p o l i s h y o u r
o t h e r s o c i a l p r o f i l e s .
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
STEP TWO STEP THREE STEP ONE STEP FOUR
ENGAGE �
DISCOVER
GET ACTIVE, GROW CONNECTIONS, GET RESULTS �
STRATEGIZE BUILD
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
CONTENT �
CONNECTION �
CONVERSATION �
THE 3 C’S�
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
HOW TO MAKE LINKEDIN CONNECTIONS �
1. MAKE THE APPROACH PERSONAL �✓ �
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
HOW TO MAKE LINKEDIN CONNECTIONS �
2. MAKE THE APPROACH RELEVANT/OF VALUE �✓ �“It was great meeting you at ______________! I really enjoyed the conversation
about _____________. If I can do anything to help you in the future, please let me know. Until then, please feel free to connect with me on LinkedIn.”
“It has been a long time since we worked together at ___________ . Glad to see that you’re doing well at _______________ . Would love to connect with you and keep in touch! Please feel free to connect with me…”
✓ �“I saw your recent blog post on __________ and I wanted to reach out and introduce myself. We share a mutual connection, ___________________, and I I’d love to share a resource with you that could potentially address the issues you mentioned in your post…”
✓ �
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
CONTENT �
CONNECTION �
CONVERSATION �
DRIVING THE 3 C’S�FOLLOW / FOLLOW BACK �FORMAL REQUEST �FRIEND �
SHARE (RELEVANT, TIMELY) �PUBLISH (THOUGHT LEADERSHIP) �
COMMENT �SHARE �OFFER �
# T e c h W o m e n @ m w d o n n e l l y @ A l i g n R e v e n u e @ N H H T C
STEP TWO STEP THREE STEP ONE STEP FOUR
KEY TAKE-AWAYS �
DISCOVER
1. Y O U R P R O F I L E B L E N D S P R O F E S S I O N A L & P E R S O N A L P E R S O N A S �2. R E S E A R C H & D E V E L O P A S T R A T E G Y F O R Y O U R T A R G E T
P R O F E S S I O N A L P R O F I L E �3. B U I L D Y O U R P R O F E S S I O N A L P R O F I L E S O N Y O U R C H O S E N S O C I A L
N E T W O R K S �4. C O N N E C T , P U B L I S H / S H A R E R E L E V A N T C O N T E N T & E N G A G E I N
C O N V E R S A T I O N S W / Y O U R T A R G E T A U D I E N C E ( S ) �
STRATEGIZE BUILD ENGAGE