Social Media Audit for Short Term Insurance Companies

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Social Media Audit

Executive Summary ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

• This is a Social Media Audit for South African Short Term

Insurance Companies.

• The Time frame of the report – 1st February – 28th February

2014.

• The Channel analyzed for the report is Twitter.

• We monitored Tweets that were created with the Insurance

companies names.

• Sources used for the report is Twitter API.

• People Talking About This (PTAT) - The number of people talking about

your Facebook Page, by story type. (Unique Users)

• Fans: The total number of people who have liked your Page.

• Facebook Mentions: The number of people in South Africa who

mentioned any of the channel anywhere on Facebook.

• Cumulative Reach: refers to the number of people that are reached from

exposure to a tweet.

• Tweets: refer to tweets composed by individuals, containing the @name.

• Mentions: refer to responses to a tweet, containing the @mention of the

original tweet composer.

• Influencer - A person or a group of people who possess greater than

average potential to influence due to attributes such as personal

persuasiveness.

Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

1. Outsurance

2. Discovery

3. Santam

4. Miway

5. Hollard

6. AA insurance

7. Mutual & Federal

8. First for women

Short term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Twitter Insights


Twitter Insights – OUTsurance

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

v Folllower Growth


Twitter Insights – Discovery

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

v Folllower Growth


Twitter Insights – Santam

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

v Folllower Growth


Twitter Insights – Miway Insurance

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

v Folllower Growth


Twitter Insights – Hollard Insurance

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

v Folllower Growth


Twitter Insights – AA South Africa

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

v Folllower Growth


Twitter Insights – Mutual & Federal

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

v Folllower Growth


Twitter Insights – First for women

y Followers

T Tweets

P Mentions

Twitter Age

Influencer Scores

h

v Folllower Growth

Short Term Insurance ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Insurance Companies Followers


Tweets Created

u


Insurance Company Mentions

Twitter Activity & Weather Data (Gauteng)

h h

fa f

f

e

5

10

15

20

25

30

35

40

01-Feb

02-Feb

03-Feb

04-Feb

05-Feb

06-Feb

07-Feb

08-Feb

09-Feb

10-Feb

11-Feb

12-Feb

13-Feb

14-Feb

15-Feb

16-Feb

17-Feb

18-Feb

19-Feb

20-Feb

21-Feb

22-Feb

23-Feb

24-Feb

25-Feb

26-Feb

27-Feb

28-Feb


Common Keywords in Tweets


Sentiment in Tweets


Sentiment Driversr

Themes in Tweets


115

109

78

55

39

20

16

END

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