SOCIAL MEDIA CAMPAIGN CASE

STUDY

HARMAN- BRIEF

Audio & infotainment products:•Headphones•Portable Speakers•Computer Speakers•Car Speakers•Speaker Docks•Home Theatre Systems•Blu-ray and DVD Players•Stereo & AV Receivers

Develop and deliver solutions that embrace innovation, superior value and a highly-satisfying customer experience.

ABOUT ADG ONLINE SOLUTIONS

ADG is an award winning Social Media and Digital Demand Gen Agency Young and dynamic team of 85+ people

Client Served : Cisco, Sanovi, Novell, Western Digital, ASUS, Trend Micro Religare, Toshiba, Harman, Taxspanner, Belkin, HP, Canon, Dell, Samsung, LIC Credit cards , 3M etc.

Geographic Presence :

HQ : Delhi

Branch Offices: Chandigarh, Mumbai , Bangalore

Bringing footfall and creating engagement at AKG promotions, DJ Tiesto Rhythm Rapture concerts

CHALLENGE

ADG Online quantified the success of Harman’s AKG, generated 668 leads in 1 month and 18,706 fans on Harman Professional India page within 2 months.

ACHIEVEMENT

CASE STUDY

THE PROCESS

Introduction

Harman organized promotions named ‘Rhythm Rapture’ concerts for the AKG microphones and headphones, an event by DJ Tiesto. ADG Online Solutions helped engaging the target audiences by consistent reporting of pre-event, during the live event and post event widgets.

THE PROCESS

Methodology by ADG Online Solutions

ADG team focused on bringing the merchandize and competent expertise of Harman in front of the world.

Therefore, ADG populated Harman organized workshops under Palm Expo promotions. Bringing these workshops added more accurate audience on account of

AKG promotions

Conversion Oriented Approach

Within 2 months ADG catapulted 18,706 fans on Harman Facebook page which was enough to squeeze out 668 quality leads for AKG merchandize within 1 month.

Contests on official Facebook page piggybacked some of the masterpieces by AKG like AKG Tiesto K67 and K167.

Harnessing ROI

SUMMARY

Harman and ADG blended with each other to achieve newer milestones via the platform of Digital Media.

With ADG, Harman successfully positioned itself among the targeted audience as the finest lifestyle mover & shaker.

For an mind-blowing campaign visit: https://www.adgonline.in , call us at: +911294107527 or drop a line at marketing@adgonline.in