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Social Media for Research Communication Anand Sheombar Lectoraat Process Innovation & Information Systems @anandstweets
Contents
What are Social media Social Media for Research Communication Academic Research Cycle Examples Managing your Digital Profile
Social Media’s Many Varieties
What are Social Media? The terms social media, social networks
(SNSs) and web 2.0 are often interchanged (Parameswaran, 2007; Iriberri & Leroy, 2009).
Definitions share characteristics: openness, participation, connectedness and community (Mayfield, 2008).
Social media in the context of RESEARCH also has these attributes: connecting; collaborating; creating and sharing; finding, using, organising and reusing.
Social Media Across The World
Social Media & The Netherlands
Source:Newcom Research & Consultancy
Benefits of Social Media for Research Communication
• promote your research and increase its visibility
• communicate directly and quickly with others who have an interest in your research
• develop new relationships and build networks
• reach new audiences, both within and outside academia
• seek and give advice and feedback
• generate ideas • share information and links,
e.g. journal articles and news items
• keep up-to-date with the latest news and developments, and forward it to others instantly
• follow and contribute to discussions on events, e.g. conferences that you can’t get to in person
• express who you are as a person.
Source: Economic and Social Research Council
Building a social media presence
Building an online presence relevant and interesting for fellow researchers and other audiences
Use your online presence to promote yourself and your research
Invest some time in building this presence, particularly at the outset when you are trying to build initial interest in your work
Sustain your social media activity
Source: Economic and Social Research Council
Building Blocks of the Networked Scholar
Source: Academics’ online presence
Which social media resources should you use?
Social media that work for you and that you have time to devote to them
Most common & effective: blogs & Twitter Other that are appropriate to your research,
e.g. YouTube channel for videos, or Flickr or Pinterest for sharing image collections.
Networking, career development e.g. LinkedIn Think of your goals and identify the social
media building blocks…
Source: Economic and Social Research Council
What social media tools do academics use in their research?
CIBER, University College London report 2010
Academic Research Life Cycle
Source: Jisc
Suggestions for use of Social Media in Research Life Cycle
Brainstorming
Find partners & Collaboration
Reaching out Crowd sourcing Data collection Preparing writing up
Disseminate published Articles. Find research papers
Assess your articles online
Google Scholar Academia.edu ResearchGate.net
potential uses: Disseminate on the web your published
articles Find research papers Search for collaboration Share ideas
Online Referencing & Knowledge Sharing on Literature
Mendeley Zotero Refworks EndNote
potential uses: Disseminate on the web your published
articles Find research papers Search for collaboration
Using Twitter for research projects
Tweet about each new publication, website update or new blog that the project completes
Use hashtags (#) to make your materials more visible
Twitter provides many opportunities for ‘crowd sourcing’ research activities
Reaching out to external audiences Showing the growth in your followers and the
number of people who read your research blog can also be helpful for funding applications.
Source: Using Twitter in university research, teaching and impact activities. Mollett et. al, 2011
Example: Social Media useful for research discussions PhD students Twitter #phdchat Promovendi Netwerk
facebook group YouTube
Me Using Social Media as a PhD student
Curating [FB, Scoop.it; Pinterest] Networking (trust building)
[Twitter; facebook; Linkedin] Knowledge exchange [Facebook;
scoop.it; Research data collection [Twitter;
facebook; YouTube, etc.]
4-Step Approach
Academics’ online presence
Why manage your digital profile? Goodier and Czerniewicz 2012
Wednesday, June 04, 2014 20
Academics’ online presence Goodier and Czerniewicz 2012
Useful Resources Goodier and Czerniewicz (2012) Academics’ Online
Presence: A four step guide to taking control of your visibility, Open UCT Initiative, University of Capetown http://openuct.uct.ac.za/sites/default/files/Online%20Visibility%20Guidelines.pdf
LSE blog on impact of social sciences (resources for social media) http://blogs.lse.ac.uk/impactofsocialsciences/resources/
Mollet et. Al (2011) Using Twitter in university research, teaching and impact activities http://blogs.lse.ac.uk/impactofsocialsciences/files/2011/11/Published-Twitter_Guide_Sept_2011.pdf
Cann et. Al (2011) Social media: A guide for researchers http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/social-media-guide-researchers
Anand Sheombar @anandstweets nl.linkedin.com/in/anandsheombar
www.facebook.com/groups/SoMe4D [email protected]
mmu.academia.edu/AnandSheombar
