Social media in 2017 - Creative meetup @ Spaces Amsterdam

7th June 2017, Amsterdam Creative Meetup @ Spaces

SOCIAL MEDIA IN 2017

Martijn Baten Social media specialist & trainer www.martijnbaten.nl

ABOUT MARTIJN

Social media specialist that helps companies to achieve business goals with social media

@

Co-founder of the Dutch Social Media Academy (NSMA)

Consultant, trainer, coach and lecturer (University of Applied Sciences of Rotterdam/Amsterdam) in social media and online marketing

Martijn Baten www.martijnbaten.nlSocial media specialist & trainer

https://www.slideshare.net/mbaten

http://www.martijnbaten.nl

https://www.slideshare.net/mbaten

CLIENTS



www.socialmediaacademie.nl



A change in media

Image source: https://flic.kr/p/8w5ywj


https://flic.kr/p/8w5ywj

https://flic.kr/p/8w5ywj


From mass media to masses of media



Always and everywhere online connected

Source: https://twitter.com/morten/status/503519307402600449Source: Business Insider Intelligence - Mobile Share Of Global Internet Usage http://www.businessinsider.com/mobile-to-account-for-75-of-internet-use-2016-11


https://twitter.com/morten/status/503519307402600449

http://www.businessinsider.com/mobile-to-account-for-75-of-internet-use-2016-11


Source: Business Insider – How much time it took to reach 100 million users worldwide http://www.businessinsider.com/it-took-75-years-for-the-telephone-to-reach-100-million-users-and-it-took-candy-crush-15-months

Quick and fast adoption of new channels


http://www.businessinsider.com/it-took-75-years-for-the-telephone-to-reach-100-million-users-and-it-took-candy-crush-15-months

http://www.businessinsider.com/it-took-75-years-for-the-telephone-to-reach-100-million-users-and-it-took-candy-crush-15-months


Mobile World



Choice vs. Time



Attention as a currency



Younger audiences watch less TV

Source: Matthew Ball, REDEF, Nielsen



And more video on social media

Source: Business Insider Intelligence – The Next Big Thing http://www.businessinsider.com/intelligence/ignition-2016-future-of-digital-slide-deck


http://www.businessinsider.com/intelligence/ignition-2016-future-of-digital-slide-deck

http://www.businessinsider.com/intelligence/ignition-2016-future-of-digital-slide-deck


User Generated Content

Source: Algemeen Dagblad - Licht McDonald's klanten op met large menu? http://www.ad.nl/nieuws/licht-mcdonald-s-klanten-op-met-large-menu~ac99ceb2/


http://www.ad.nl/nieuws/licht-mcdonald-s-klanten-op-met-large-menu~ac99ceb2/

https://youtu.be/4r-VOieX42I





New influencers

Source: FD - Vlogger trekt soms net zoveel kijkers als wedstrijd Nederlands voetbalelftal





Source: Mary Meeker - KPCB - Internet Trends 2017http://www.kpcb.com/internet-trends


http://www.kpcb.com/internet-trends




https://youtu.be/mbicYIczGM8


Source: Advocatie - Kennisdeling: Dirkzwager als ultiem voorbeeld voor de Brittenhttp://www.advocatie.nl/kennisdeling-dirkzwager-als-ultiem-voorbeeld-voor-de-britten



http://www.advocatie.nl/kennisdeling-dirkzwager-als-ultiem-voorbeeld-voor-de-britten

http://www.advocatie.nl/kennisdeling-dirkzwager-als-ultiem-voorbeeld-voor-de-britten


Decrease in User Generated Content on Facebook

Source: Our Social Times - Personal Facebook posts in decline, overall engagement also stalls http://oursocialtimes.com/personal-facebook-posts-decline-overall-engagement-also-stalls/


http://oursocialtimes.com/personal-facebook-posts-decline-overall-engagement-also-stalls/




Movement towards closed networks

Martijn Baten www.martijnbaten.nl


Social media specialist & trainer




What’s the value of a like?


Source: https://twitter.com/Alexey__Kovalev/status/871842008771567618



https://twitter.com/Alexey__Kovalev/status/871842008771567618

Most used by Dutch people

Source: Newcom – Nationale Social Media Onderzoek 2017http://www.newcom.nl/socialmedia2017


http://www.newcom.nl/socialmedia2016





Most used by Dutch businesses

Facebook

LinkedIn

Twitter

YouTube

Instagram

Google+

Pinterest

WhatsApp

Snapchat

Slideshare

Anders 2

7

10

31

32

34

95

96

144

151

172

Source: Nederlandse Social Media Academie - Nederlands Social Media Onderzoek 2017



Social media is getting visual






The increasing importance of the camera


Source: Business Insider - Facebook, Snapchat are battling for the smartphone camera http://www.businessinsider.com/facebook-snapchat-are-battling-for-the-smartphone-camera-2017-5


http://www.businessinsider.com/facebook-snapchat-are-battling-for-the-smartphone-camera-2017-5



Zero Moment of Truth

Source: Think With Google - Zero Moment of Truthhttp://www.thinkwithgoogle.com/collections/zero-moment-truth.html


https://youtu.be/IIFBwIAdpu4

http://www.thinkwithgoogle.com/collections/zero-moment-truth.html




Outbound vs Inbound

De belangrijkste doelen waarvoor social media door organisaties worden ingezet

0

25

50

75

100

Naamsbekendheid Informeren Reputatie en PR Leadgeneratie en verkoop Klantenservice Inzichten verkrijgen Anders

1

13

22

63

71

86

95


Source: Nederlandse Social Media Academie - Nederlands Social Media Onderzoek 2017



More than 50% does not consider social media as important to their business

Hebben social media een belangrijke rol in de communicatie van uw

organisatie?

Geheel niet belangrijk2%

Niet zo belangrijk13%

Enigszins belangrijk39%

Zeer bealngrijk46%


Source: Nederlandse Social Media Academie – Nederlands Social Media Onderzoek 2017



Companies set goals for their social media activities





But have limited resources





And don’t set targets beforehand





Results are measured afterwards





But a small group is satisfied about reporting





Resources


10 redenen om social media te gebruiken

als startup

Martijn Baten Social media specialist en trainer www.martijnbaten.nl

http://www.socialmediaacademie.nl/whitepapers/http://www.martijnbaten.nl/whitepaper


http://www.socialmediaacademie.nl/whitepapers/

http://www.martijnbaten.nl/whitepaper

THANK YOU!QUESTIONS?

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