Social Media Is The Electronic Form of Word-of-Mouth Advertising

Think back to the olden days and about how you would make purchase decisions.

Remember when you used to be in the market for a high-priced item like a refrigerator or an automobile,

or even services like hairdressers or painters?

What would you do?

You’d ask your friends, family members, and co-workers which one they bought or which one they use.

Social media is the electronic form of word-of-mouth advertising…

…but it spreads much faster, easier and has the potential to reach a lot more people than the traditional offline method.

Your Consumers Use Social Media: No matter what product or service you offer to your consumers…

They are talking about it on their social media. Your Consumers Share on Social Media…

About one in five happy customers shares good news or appraisals on products or

services with their social media contacts.

Marketing 101 is that you, as a business,need to be where your audience is.

Your audience is on social media.

Social Media is only part of the Marketing Puzzle...

When you combine your social media marketing efforts with all of your other marketing efforts,

…you have the opportunity to reach consumers, business owners, audiences, and target markets

that you may not otherwise have the chanceto get in front of and convert into customers.

Quite frankly, nobody buys so much as a pair of socks these days without turning to their

friends on social media outlets.

From socks and underwear to technology and cars,take a look around and you’ll see all sized companies

using social media networks …

…to advertise and promote their products, run contests, elicit feedback from customers, and interact

with current and potential customers on a regular basis.

When these conversations are taking place, you want to be right in the middle of the mix rather

than left behind in your competition’s dust.

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