Social Media Marketing for Micro Breweries

“Social Media” is Word-Of-Mouth advertising/marketing ON STEROIDS.

Anyone can share their experiences with hundreds or thousands of friends + family instantly .

And for the first time ever, businesses can seek out what’s being said & shared and jump right into the conversations!

There are two main components of a good Social Media campaign:

Content Strategy & Engagement Strategy

Most “Social Media” companies focus on Content Strategy, which usually yields very little results

We focus on Engagement Strategy because actually socializing with people as your brand is the name of the game.

Think of social media networks as cocktail parties.

Content Strategy is the guy walking from person to person saying:

“Hey, isn’t my new tie awesome?”

Engagement Strategy is the guy who says, “Hey, I noticed you’re drinking Fat Tire - isn’t that biscuit flavor awesome?”

Who would you rather hang with?

So Cooking With Social doesn’t do Content at all?We love content! But it has to be AWESOME content. Bad (and even mediocre) content actually harms your social media efforts! Ask us about Facebook’s algorithm EdgeRank : )

Because creating awesome content takes time & creativity, we consult with our clients on content strategy as a supplement to our engagement campaigns.

ENGAGEMENT + GOOD CONTENT = : )

So what does an Engagement Strategy actually look like?

Good question! Let’s say you are a microbrewery looking to expand into a new market…

Each day, our team of socialites will search networks like Twitter & Instagram for conversations and images tagged with terms relevant your business, then jump in as your brand and join the conversation.

Let’s say you know that people who like Victory Brewing’s Hop Devil will like your new beer.

Every day, we’ll find tweets and photos like these, and jump in with comments like “Oooooh, love that brew! Isn’t the citrus killer?”

Their phone will buzz, they’ll dedicate all their attention to their screen, and they’ll read that YOUR COMPANY replied to their post.

Most likely, they’ll check out your profile then respond.

Occasionally, we’ll get even more aggressive and respond with comments like…

“Ooooh, love that brew! If you love citric tones, you’d def enjoy our Citrific Ale - tried it yet?”

Occasionally, we’ll get even more aggressive and respond with comments like…

“Ooooh, love that brew! If you love citric tones, you’d def enjoy our Citrific Ale - tried it yet?”

We’ll also find conversations on niche networks like Untappd that are chocked full of potential clients

Our team performs this engagement outreach for an hour, Mon-Fri, and follows up on all replies. Talk about getting your brand out there, right?

Now, let’s get you started!

cookingwithsocial.com