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Randi Plake | Com m un ica t i ons Spec ia l i s t | O f f i ce o f Ma r k e t i ng & PR
SOCIAL MEDIA
OVERVIEW
RANDI PLAKE
Communications Specialist
Office of Marketing & Public Relations
Program Assistant
Center for New Media
Adjunct Instructor – COM*120 Social Media
@randirobot
www.randiplake.com
Public Relations M.S. from Quinnipiac University
Marketing B.S. from Central CT State University
Research concentrations in social media and crisis
management
Facebook: fb.com/@middlesexcc
Twitter: twitter.com/@mxcc_ct
LinkedIn: Middlesex Community College, CT
Instagram: instagram.com/@mxcc
Foursquare: foursquare.com/mxcc_ct
Tumblr: middlesexcc.tumblr.com
Pinterest: pinterest.com/@mxcc
Blog: mxcc.edu/blogs
The basicsTWITTER
Twitter is a microblogging platform.
Users can share their thoughts, news, jokes, and information in
140 characters or less.
Twitter launched in 2006
645 million registered users in 2014
340 million tweets per day
Twitter is a great way to follow your friends and family, stay on
top of your field, see what celebrities are up to, and get
discounts from your favorite brands.
When Twitter Broke the News First
Don’t tweet too much
Use proper English
Shorten URLs (bit.ly)
Follow your interests
Create lists
Beware of spam
The basicsINSTAGRAM
Instagram is an online photo-sharing and video-sharing service.
Launched in October 2010
200 million active users as of 2014
Original only available for Apple products
Expanded to Android in April 2012
Acquired by Facebook for $1 billion
Apply filters and share on a variety of social media sites
Create and share 15 second videos
Instagram can only be used on mobile
devices, though you can view people’s
feeds through instagram.com.
Notification tab is where you see when
a user likes or comments on your
photo, @mentions you in a comment,
or follows you.
@healing_belle
@mileposts
@thiswildidea
Think before you post
Space out your posts
Write captions
Use hashtags
Set up sharing
The True Power of Instagram and How to Harness It
From Instagram to the New York Post
The basicsPINTEREST
Pinterest is a pinboard-style photo-sharing website.
Pinterest users can upload, save, sort and manage images,
known as pins, and videos through collections known as
pinboards.
Launched as a closed beta in March 2010
70 million unique users worldwide as of 2014
Third largest social media site behind Facebook and Twitter.
A Typical Pinterest Page
Top Brands on Pinterest
Create Pinterest-friendly
images for your blog
Be descriptive
Use hashtags
Add the “Pin It” button to
your blog/website
The basicsTUMBLR
Tumblr is a short-form blogging platform where you can post
many different kinds of content to a personalized blog.
With Tumblr, you can upload text posts, images, videos,
quotes, or links.
Launched in February 2007
201 million blogs as of 2014
Yahoo purchased Tumblr for $1.1 billion in June 2013
Top Brands on Tumblr
Get visual!
Set up a queue
Follow your interests
Show off your work
The basicsLINKEDIN
LinkedIn is the world’s largest social network for professionals.
Launched in May 2003
300 million registered users in 200 countries
Users can search for jobs, join work-related groups, and submit
job applications.
Perfect for Job Hunting
University Pages
Things to Do TODAY
Post a Profile Picture
Include Coursework and Extracurriculars
Show Off Your Schoolwork
Ask Professors or Advisors for Recommendations
Connect With Industry Leaders
Ask Questions in LinkedIn Groups
Want to Learn Even More About Social Media?
Sign up for COM*120 Social Media!
Learn more about Google+, Vine, Snapchat, Foursquare, and
more!
After taking this course, you will be able to:
- Build upon your skills learned in New Media Production
- Identify major social media platforms & the role they play
- Create content for various social media platforms
- Use social media strategically
- Have an online presence for your job search
Any questions?
SOCIAL MEDIA
OVERVIEW
