Social Media Performance of Media/Publishing Companies

Social Media Performance of Media/Publishing Companies

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http://cdn.rt.com/files/news/3d/e8/10/00/32435645.si.jpg

Five points for Media/Online Publishing organizations to consider for increasing social interactions

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High frequency of posts/tweets

• Media/Publishing companies should maintain a strong resource base of bloggers and writers who can frequently post articles and tweets.

• They should be able to tap each and every incident happening around them

Examples

Image Source: : http://www.twitter.com


http://www.twitter.com/

Catchy and short titles

• Most of the best Media/Internet Publishing organizations believe in grabbing the attention of readers in one go, using short titles with strong words

Examples




Use of Graphics is on the rise

• It is always very expressive to use graphics for denoting the article

• It not only makes it interesting to read but also increases the number of views for the article because it creates a difference in the vision of the reader

Examples




Writing news related to current happenings

• This is the most relevant way to generate buzz for your articles, i.e. to write something related to the day(weekend/weekday), season, popular culture , trending topics etc.

Examples




Use sandwich approach

• The media publishing houses should try to post news by sandwiching a serious news with some filler news which is meant to attract attention towards the serious news that requires a wider reach

Examples




We have compared few media/online publishing organizations’ social media performance and will also look into what tricks they are using to stay socially sound

24%

41%

0%

10%

20%

30%

40%

50%

Facebook Twitter

Profile Performance Index

PPI

100

980

0 200 400 600 800 1000 1200

Facebook(Posts/day)

Twitter(tweets/day)

Mention/day

Mention/day

1%

0.10%

0%

1%

1%

2%

Facebook Twitter

Engagement

Engagement

1,900,0002,380,000

Fans on Social Media

Facebook(likes) Twitter(Followers)

Statistics Showing Popularity on Different Social Media Platforms

Source: http://www.fanpagekarma.com/, http://topsy.com/

http://www.fanpagekarma.com/

http://topsy.com/

We infer that Lifehacker has very high popularity on Twitter, compared to Facebook. Now, let us take a look at some of the tricks they employ to gain

popularity on Twitter

Topics which are discussed in the blogs and social media posts are very simple and written in an easy-to-understand format

66Retweets

24000 Views




Data representation is the major focus, which involves creative graphical representations




Lifehacker is very frequent with their blog posts, with more than one post every hour

Frequent posts almost every

hour




Recent tweets and their analysis

36 Retweets

103 marked Favourite

24 Retweets 68 marked Favourite

520 Likes




Statistics Showing Popularity on Different Social Media Platforms

35%

39%

32%

34%

36%

38%

40%

Facebook Twitter

PPI

PPI

47

23814

0 5000 10000 15000 20000 25000 30000

Facebook(posts/day)

Twitter(tweets/day)

Mentions/day

Mentions/day

1.60%

0.20%

0.00%

0.50%

1.00%

1.50%

2.00%

Facebook Twitter

Engagement

Engagement

9,300,000

16,500,000

Fans

Facebook(Likes) Twitter(Followers)



http://topsy.com/

We infer that The New York Times has higher popularity on Twitter compared to Facebook. Their high frequency of tweets is distinctly visible on the graph. Let us

take a look at some of the tricks that they employ for better Twitter presence

They disseminate tweets in high frequency




High resolution pictures are used in their Twitter and Facebook posts along with very short and crisp titles

87Retweets 626 Likes





36 Retweets

83 marked Favourite

36 Retweets 53 marked Favourite 163 Retweets41 marked Favourite




Statistics Showing Popularity On Different Social Media Platforms

45%

40%

36%

38%

40%

42%

44%

46%

Facebook Twitter

PPI

PPI

43

12600

0 2000 4000 6000 8000 100001200014000

Facebook(Posts/day)

Twitter(tweets/day)

Mentions/day

Mentions/day

2.40%

0.30%

0.00%

1.00%

2.00%

3.00%

Facebook Twitter

Engagement

Engagement

3,000,000

5,200,000

Fans

Facebook Twitter



http://topsy.com/

We infer that Mashable, has a high engagement and mentions on Twitter, but it also has a comparable fan following on Facebook. Now let us take a look at some

of the tricks they employ to gain better Twitter presence

Mashable makes frequent posts on Twitter




They talk about trending topics which drives a lot of engagement with the users

In such a short span of 7 hours the post received

69 retweets

and 82 times the post was marked

favourite

This current issue

received 130

retweets and 65 times it

was marked

favourite




They use strong and attractive words in their titles to make them catchy







36 Retweets

41 marked Favourite




Statistics Showing Popularity On Different Social Media Platforms

14%

65%

0%

20%

40%

60%

80%

Facebook Twitter

PPI

PPI

16

13000

0 2000 4000 6000 8000 10000 12000 14000

Facebook(Posts/day)

Twitter(tweets/day)

Mentions/day

Mentions/day

0.20%

0.30%

0.00%

0.10%

0.20%

0.30%

0.40%

Facebook Twitter

Engagement

Engagement

1,800,000

5,100,000

Fans on Social Media

Facebook(Likes) Twitter(Followers)



http://topsy.com/

We infer that Forbes has almost similar engagement on both the social media platforms, which is commendable, but the fan following is almost thrice in Twitter

compared to Facebook.Now let us look at some of the tricks that they employ to gain better Twitter

presence

They use attractive titles on their Facebook Posts to increase readability and shareability

It clearly writes about business arena but catchy sentences to grab reader’s attention




Forbes posts blogs or articles on Facebook according to time, such as on weekends we see posts such as tax saving ,retirement plans and job availabilityOn weekends they post about holiday destinations




With the Academic Admissions time getting closer, a lot of posts have been about admissions, fees and colleges and how much parents need to spend on education











Statistics showing Page Performance Index of International Media publishing companies compared to Bangalore Mirror

24%

35%

45%

14%

30%

41%39% 40%

65%

37%

0%

10%

20%

30%

40%

50%

60%

70%

Lifehacker The New York Times Mashable Forbes Bangalore Mirror

Facebook Twitter



http://topsy.com/

Statistics showing Mentions/day of International Media Publishing companies compared to Bangalore Mirror

980

23814

12600

13000

164

0 5000 10000 15000 20000 25000 30000

Lifehacker

The New York Times

Mashable

Forbes

Bangalore Mirror

Facebook Twitter



http://topsy.com/

Statistics showing Fans of International Media Publishing companies compared to Bangalore Mirror

16,500,000

9,300,000

3,000,000

1,800,000100,000

9,300,000

16,500,000

5,200,000 5,100,000

60000

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

Lifehacker The New York Times Mashable Forbes Bangalore Mirror

Facebook Twitter



http://topsy.com/

Statistics showing Page Performance Index of International Media publishing companies compared to Times of India

24%

35%

45%

14%

26%

41%39% 40%

65%

43%

0%

10%

20%

30%

40%

50%

60%

70%

Lifehacker The New York Times Mashable Forbes Times of India

Facebook Twitter



http://topsy.com/

Statistics showing Mentions/day of International Media Publishing companies compared to Times of India

980

23814

12600

13000

6396

0 5000 10000 15000 20000 25000 30000

Lifehacker

The New York Times

Mashable

Forbes

Times of India

Facebook Twitter



http://topsy.com/

Statistics showing Fans of International Media Publishing companies compared to Times of India

16,500,000

9,300,000

3,000,000

1,800,000

6,700,0009,300,000

16,500,000

5,200,000 5,100,000

4,300,000

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

Lifehacker The New York Times Mashable Forbes Times of India

Facebook Twitter



http://topsy.com/

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