Social Media Report - Beer Q2

April 1st – June 30th 2016

Top Beer Brands on Social Media

Beer Brands: Social Media Report

This Report looks at how

Beer Brands performed on Social Media between

April 1st – June 30th, 2016

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Comparison of

BEER Facebook Pages

Apr 01, 2016 - Jun 30, 2016

Heineken had the largest fan base of 21,369,394 while Corona showed the highest fan growth of 48.87%.

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0K 5,000K 10,000K 15,000K 20,000K 25,000K

Gro

wth

%

Number of Fans

Tuborg Michelob ULTRA Coors Light Corona Stella Artois Guinness Heineken Carlsberg Miller Lite Budweiser

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Corona Michelob

ULTRA

Coors Light Heineken Budweiser Miller Lite Carlsberg Guinness Stella Artois Tuborg

Portugal Myanmar Serbia United States Countries < 2% Mexico Malaysia Brazil Other Countries Germany

Fans - Geography

Michelob ULTRA had the highest PTAT of 1.45% as a percentage of its average number of Fans during this time period.

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6%

0K 5,000K 10,000K 15,000K 20,000K 25,000K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans


Conversations

Carlsberg published the greatest number of posts (39). Coors Light had the highest average engagement, with a score of 945.

0 5 10 15 20 25 30 35 40 45

0 100 200 300 400 500 600 700 800 900 1000

Tuborg

Michelob ULTRA

Coors Light

Corona

Stella Artois

Guinness

Heineken

Carlsberg

Miller Lite

Budweiser

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Michelob ULTRA received the most number of Likes (168,352), Coors Light got the most number of Comments (11,699) and

Shares (48,670).

0K 20K 40K 60K 80K 100K 120K 140K 160K 180K

Tuborg

Coors Light

Michelob ULTRA

Stella Artois

Corona

Guinness

Heineken

Carlsberg

Miller Lite

Budweiser

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Miller Lite

05-JUN-16, SUN 3:25PM

Beer marks the spot. #ItsMillerTime

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 87,649 3,384 10,799 Positive

Coors Light

20-MAY-16, FRI 7:00PM

Can you brave some of the most intense

white water in the world? Get inspired

with this 360 film and ..

Coors Light

13-MAY-16, FRI 7:00PM

Ride one of the most epic waves in the

world—the legendary Shipstern Bluff, with

this exclusive 360 ..


1,000 26,074 4,043 17,579 Positive


1,000 25,446 3,882 21,293 Positive

http://www.facebook.com/34739562380/posts/10154166518242381


















Most Engaging Brand Posts Michelob ULTRA

19-MAY-16, THU 6:05PM

Retire one pair of shoes tonight for the

other.


996 25,951 964 1,031 Positive

Michelob ULTRA

15-JUN-16, WED 10:45AM

95 calories. 2.6 carbs. Zero regrets.

Michelob ULTRA

26-MAY-16, THU 5:43PM

95 calories. 2.6 carbs. 24 hours of not

compromising.


994 20,083 903 1,416 Positive


994 21,011 956 1,300 Positive



















Heineken's Facebook Page saw the highest number of Fan posts (1,240).

0 200 400 600 800 1000 1200 1400

Tuborg

Michelob ULTRA

Coors Light

Corona

Stella Artois

Guinness

Heineken

Carlsberg

Miller Lite

Budweiser

Number of Fan Posts

Fan Posts

Miller Lite received the highest percentage of Positive Sentiment (38.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Tuborg

Michelob ULTRA

Coors Light

Corona

Stella Artois

Guinness

Heineken

Carlsberg

Miller Lite

Budweiser

Negative Neutral Positive

Sentiment Analysis

Michelob ULTRA responded to the highest percentage of Fan posts (41.32%).

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

0 500 1000 1500 2000 2500 3000 3500

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)


Brand Responses

Carlsberg published the most with 39 posts, among the brands studied.

9%

20%

9%

0% 12%

21%

8%

7%

8%

6%

Budweiser Corona Heineken Stella Artois Michelob ULTRA Carlsberg Coors Light Miller Lite Guinness Tuborg

Share Of Voice – Volume of Posts

Michelob ULTRA received the largest volume of Likes (168,352).

0% 0% 2%

0%

45%

2%

20%

28%

1% 2%


Share Of Voice – Likes

Coors Light received the largest volume of Comments (11,699), among the brands analyzed here.

0% 0% 1% 0%

30%

4%

44%

20%

1% 0%


Share Of Voice – Comments

Coors Light received the largest volume of Shares (48,670), among the brands in "COMPETITORS" Group.

0% 0% 0% 0%

12% 1%

64%

22%

1% 0%


Share Of Voice – Shares

Michelob ULTRA had the most Promoted Posts, while Carlsberg had the most Organic Posts.

Promoted/Organic: Volume

Coors Light's Promoted Posts had the highest engagement, while Michelob ULTRA had the highest engaging Organic Posts.

Promoted/Organic: Engagement

Michelob ULTRA published the highest number of Promoted Posts while Carlsberg saw the biggest surge in engagement.

Promoted/Organic: Effect of Promoted Posts on Engagement

Analysis of

Coors Light Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

3,017,164 -5,375 -.18% United

States

Mostly Young, Male and

Attached.

Coors Light

Engagement Score Total Fan Posts

945 560

Total Posts Brand Response Rate

14 24.29%

Total Likes Avg. Reply Time

75,987 13 hrs, 55 mins

Total Comments General Sentiment

11,699 Neutral

Total Shares

48,670

Most Engaging Content Type

Others

Least Engaging Content Type

NA

Most Prolific Content Type

Others

Most Engaging Campaign

NO DATA

Most Recent Campaign

NO DATA

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

3,013K

3,014K

3,015K

3,016K

3,017K

3,018K

3,019K

3,020K

3,021K

3,022K

3,023K

3,024K

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-

May

20-

May

27-

May

3-Jun 10-Jun 17-Jun 24-Jun

Fan Growth

Total Fans

3,017,164

New Fans

-5,375

Engagement

0

250

500

750

1,000

1,250

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr 3-May 7-May 11-May 15-May 19-May 23-May 27-May 31-May 4-Jun 8-Jun 12-Jun 16-Jun 20-Jun 24-Jun 28-Jun

Coors Light had an average engagement score of 945 and a highest of 1000.

Community Analysis

Coors Light fans are mostly Young, Male and Attached. Coors Light fans are largely from United States followed by Puerto

Rico.

Fan Demographics Distribution of Fans

83%

17%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

United States

Puerto Rico

Mexico

Canada

United Kingdom

Ireland

Trinidad And Tobago

Iran

Germany

New Zealand

0

0

0

1

1

1

1

1-Apr 15-Apr 29-Apr 13-May 27-May 10-Jun 24-Jun

Brand Posts

Top keywords used Frequency

vr 3

mountain 2

exclusive 360 film 2

top 2

Coors Light 2

57%

43%

Brand Participation Brand Non Participation

91%

0% 9%

Posititve Negative Neutral

Brand Posts - Engagement

Coors Light responded to 8 conversations generated by the 14

Posts they published.

Coors Light receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

20-MAY-16, FRI 7:00PM

Can you brave some of the most intense

white water in the world? Get inspired with

this 360 film and ..


1,000 26,074 4,043 17,579 Positive

13-MAY-16, FRI 7:00PM

Ride one of the most epic waves in the

world—the legendary Shipstern Bluff, with

this exclusive 360 ..

27-MAY-16, FRI 7:00PM

See how it feels to push the limits of

downhill mountain biking on a

championship course. Then it’s ..


1,000 25,446 3,882 21,293 Positive


990 8,617 1,197 5,551 Positive

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 2 4 6 8 10

0 200 400 600 800 1,000 1,200

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Coors Light 350

beer 78

Citrus Radler 57

summer 40

Coors 30

User Posts

0

5

10

15

20

25

30

35

40

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Positive Neutral Negative

Coors Light responded to 136 conversations generated by the

569 Posts fans published.

Coors Light appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

24%

76%


34%

2%

64%


Analysis of

Michelob ULTRA Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


1,261,702 21,873 1.76% United

States

Mostly Older, Female and

Attached.

Michelob ULTRA


820 166


23 41.57%


168,352 9 hrs, 11 mins


8,062 Neutral

Total Shares

8,847


Brand Overview

1,225K

1,230K

1,235K

1,240K

1,245K

1,250K

1,255K

1,260K

1,265K


May

20-

May

27-

May


Fan Growth

Total Fans

1,261,702

New Fans

21,873

Engagement

0

250

500

750

1,000

1,250


Michelob ULTRA had an average engagement score of 820 and a highest of 996.

Community Analysis

Michelob ULTRA fans are mostly Older, Female and Attached. Michelob ULTRA fans are largely from United States followed by

Mexico.


42%

58%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

United States

Mexico

Puerto Rico

Canada

United Kingdom

Brazil

Philippines

Germany

Iran

0

1

1

2

2

3


Brand Posts


chance 3

Ready 3

extra mile 3

day 3

rules 3

96%

4%


96%

0%

4%



Michelob ULTRA responded to 22 conversations generated by the

23 Posts they published.

Michelob ULTRA receives more positive than negative vibes from




19-MAY-16, THU 6:05PM

Retire one pair of shoes tonight for the

other.


996 25,951 964 1,031 Positive

15-JUN-16, WED 10:45AM

95 calories. 2.6 carbs. Zero regrets.

26-MAY-16, THU 5:43PM

95 calories. 2.6 carbs. 24 hours of not

compromising.


994 20,083 903 1,416 Positive


994 21,011 956 1,300 Positive






















0 2 4 6 8 10 12 14

0 200 400 600 800 1,000

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Michelob ULTRA 85

beer 16

Michelob 13

Black Bull Tavern 12

Distrito Colón 11

User Posts

0

1

2

3

4

5

6

7

8



Michelob ULTRA responded to 69 conversations generated by the

167 Posts fans published.

Michelob ULTRA appears to participate more when Fan

conversations have greater positive vibes than negative.



41%

59%


25%

5%

70%


Analysis of

Miller Lite Facebook Page

Apr 01, 2016 - Jun 30, 2016

Brand Overview


2,103,665 3,075 .15% United

States

Mostly Young, Male and

Attached.

Miller Lite


865 307


13 4.56%


106,437 1 day, 17 hrs, 31 mins


5,292 Neutral

Total Shares

16,415

Most Engaging Content Type

Photos

Least Engaging Content Type

Others

Most Prolific Content Type

Photos

Most Engaging Campaign

#ItsMillerTime

Most Recent Campaign

Pledge to be a DD for a

chance to win a Ford F-150


Brand Overview

CONTENT & CAMPAIGNS

2,090K

2,092K

2,094K

2,096K

2,098K

2,100K

2,102K

2,104K

2,106K


May

20-

May

27-

May


Fan Growth

Total Fans

2,103,665

New Fans

3,075

Engagement

0

250

500

750

1,000

1,250


Miller Lite had an average engagement score of 865 and a highest of 1000.

Community Analysis

Miller Lite fans are mostly Young, Male and Attached. Miller Lite fans are largely from United States followed by Mexico.


86%

14%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K 2,500K

United States

Mexico

Puerto Rico

Canada

Iran

United Kingdom

Argentina

Brazil

Colombia

Singapore

0

1

1

2

2

3


Brand Posts


ItsMillerTime 6

Stock 2

Miller Lite 2

cover photo 1

162 Happy Hours 1

38%

62%


91%

0% 9%



Miller Lite responded to 5 conversations generated by the 13

Posts they published.

Miller Lite receives more positive than negative vibes from




05-JUN-16, SUN 3:25PM

Beer marks the spot. #ItsMillerTime


1,000 87,649 3,384 10,799 Positive

30-JUN-16, THU 1:00PM

Stock up, Kick Back, and enjoy your

#4thofJuly. #ItsMillerTime

13-MAY-16, FRI 1:15PM

Going to the bar on payday like...


801 5,658 344 1,111 Uncategorized


735 2,256 457 1,061 Positive






















0 2 4 6 8 10

0 200 400 600 800 1,000

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 1 2 3 4 5 6

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Miller Lite 266

beer 41

tickets 33

Music 32

special 30

User Posts

0

2

4

6

8

10

12

14

16



Miller Lite responded to 14 conversations generated by the 308

Posts fans published.

Miller Lite appears to participate more when Fan conversations

have greater positive vibes than negative.



5%

95%


38%

4%

58%


Campaign Intel – 3 most recent campaigns

Entire Campaign

0 1 2 3 4 5

0 100 200 300 400 500 600

Our original bottle, back for a limited time

#SXSW

#TBT

Number of Posts

Engagement Score


Not restricted to the time period studied in this report.

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