Social Media Report - Shampoo Brands April 2016

April 1st – April 30 2016

Top Shampoo Brands on Social Media

Image courtesy: Brentron via Wikicommons

Shampoo Brands: Social Media Report

This report captures the performance of

Shampoo Brands (India Region)

on Social Media between

January 1st – March 31st, 2016

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your Free

Social Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=confectionery&utm_source=slideshare&utm_medium=button

Comparison of

Shampoo Brands’ Facebook Pages

Apr 01, 2016 - Apr 30, 2016

Sunsilk Hair Experts had the largest fan base of 15,919,845 while Matrix Professional Haircare & Color(IN) showed the

highest fan growth of 3.22%.

-0.5%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K 18,000K

Gro

wth

%

Number of Fans

TRESemmé(IN) CLEAR(IN) Dove(IN)

Pantene India Sunsilk Hair Experts Head & Shoulders India(IN)

Himalaya Hair Care L'Oreal Paris(IN) Matrix Professional Haircare & Color(IN)

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Garnier India Pantene India CLEAR(IN) Sunsilk Hair

Experts

Head &

Shoulders

India(IN)

Himalaya Hair

Care

Dove(IN) L'Oreal

Paris(IN)

Matrix

Professional

Haircare &

Color(IN)

TRESemmé(IN)

Egypt Philippines Countries < 2% Mexico Pakistan Thailand Brazil Indonesia Other Countries India

Fans - Geography

Matrix Professional Haircare & Color(IN) had the highest PTAT of 12.32% as a percentage of its average number of Fans during

this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K 16,000K 18,000K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

TRESemmé(IN) CLEAR(IN) Pantene India Dove(IN)

Sunsilk Hair Experts Head & Shoulders India(IN) L'Oreal Paris(IN) Himalaya Hair Care

Matrix Professional Haircare & Color(IN) Garnier India

Conversations

L'Oreal Paris(IN) published the greatest number of posts (21). TRESemmé(IN) had the highest average engagement, with a

score of 952.

0 5 10 15 20 25

0 100 200 300 400 500 600 700 800 900 1000

TRESemmé(IN)

Dove(IN)

Pantene India

Sunsilk Hair Experts

Himalaya Hair Care

L'Oreal Paris(IN)

Matrix Professional Haircare

& Color(IN)

Garnier India

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

L'Oreal Paris(IN) received the most number of Likes (197,915), the most number of Comments (1,137) and the most number

of Shares (581).

0K 50K 100K 150K 200K 250K

TRESemmé(IN)

CLEAR(IN)

Pantene India

Dove(IN)

Head & Shoulders India(IN)


L'Oreal Paris(IN)

Himalaya Hair Care

Garnier India

Matrix Professional Haircare & Color(IN)

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts L'Oreal Paris(IN)

19-APR-16, TUE 12:30PM

We believe YOU CANnes! ?

Participate in our ‘#ICANnes Recreate

Infallible Looks’ contest by doing th ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 166,625 855 463 Positive

TRESemmé(IN)

19-APR-16, TUE 2:30AM

Get soft, salon-shiny hair in just three

minutes with the new TRESemmé Spa

Rejuvenation range.

TRESemmé(IN)

08-APR-16, FRI 2:30AM



Rejuvenation Shampoo and ..


996 37,089 300 139 Neutral


955 17,542 215 337 Uncategorized

http://www.facebook.com/118838248177901/posts/1083988854996164


















Most Engaging Brand Posts Pantene India

01-APR-16, FRI 1:30AM

You'll never believe who Anushka's biggest

hair critic is. Watch the video to find out.


907 16,152 250 188 Negative

Dove(IN)

04-APR-16, MON 10:00AM

What if you could make your hair the

promise of absolute damage repair?

Wondering what we’re talking ..

Pantene India

01-APR-16, FRI 8:30AM

Who does Anushka trust when it comes to

her hair? Watch to know more.























L'Oreal Paris(IN)'s Facebook Page saw the highest number of Fan posts (60).

0 10 20 30 40 50 60 70

TRESemmé(IN)

CLEAR(IN)

Dove(IN)

Pantene India



Himalaya Hair Care

L'Oreal Paris(IN)


Garnier India

Number of Fan Posts

Fan Posts

TRESemmé(IN) received the highest percentage of Positive Sentiment (57.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

TRESemmé(IN)

CLEAR(IN)

Pantene India



Himalaya Hair Care

L'Oreal Paris(IN)


Garnier India

Negative Neutral Positive

Sentiment Analysis

L'Oreal Paris(IN) published the most with 20 posts, among the brands studied here.

5%

16%

2%

0% 4%

4%

15% 36%

18%

0%

TRESemmé(IN)



CLEAR(IN)

Himalaya Hair Care

Pantene India

Dove(IN)

L'Oreal Paris(IN)

Garnier India


Share Of Voice – Volume of Posts

L'Oreal Paris(IN) received the largest volume of Likes (197,915), among the brands analyzed here.

17%

0%

6% 0%

0%

8%

10%

59%

0% 0%

TRESemmé(IN)



CLEAR(IN)

Himalaya Hair Care

Pantene India

Dove(IN)

L'Oreal Paris(IN)

Garnier India


Share Of Voice – Likes

L'Oreal Paris(IN) received the largest volume of Comments (1,137), among the Shampoo brands we looked at.

20%

1%

6%

0%

0%

12%

13%

43%

5%

0%

TRESemmé(IN)



CLEAR(IN)

Himalaya Hair Care

Pantene India

Dove(IN)

L'Oreal Paris(IN)

Garnier India


Share Of Voice – Comments

L'Oreal Paris(IN) received the largest volume of Shares (581), among the Shampoo brands studied.

27%

3%

6%

0%

0% 14%

16%

33%

1% 0%

TRESemmé(IN)



CLEAR(IN)

Himalaya Hair Care

Pantene India

Dove(IN)

L'Oreal Paris(IN)

Garnier India


Share Of Voice – Shares

During this time period, #BestEver Pantene was the most engaging run by Pantene India. L'Oreal Paris(IN) published the most

(11) in its #LifeInPink campaign.

0 2 4 6 8 10 12

0 200 400 600 800 1000 1200

Get Red Carpet ready with TRESemmé(TRESemmé(IN))

#SensitiveSkinTalk(Dove(IN))

#BestEver Pantene(Pantene India)

Go Perfect Straight(Sunsilk Hair Experts)

Head & Shoulders Anti Danfruff Shampoo(Head & Shoulders

India(IN))

#LifeInPink(L'Oreal Paris(IN))

#SoColorYourHair(Matrix Professional Haircare & Color(IN))

#PMS - Pimple Masking Story(Garnier India)

Number of Posts

Engagement Score


Campaign Comparison

Analysis of

L'Oreal Paris Facebook Page

Apr 01, 2016 - Apr 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,233,957 3,858 .17% India Mostly Young, Female and

Single

L'Oreal Paris

Engagement Score Total Fan Posts

582 50

Total Posts Brand Response Rate

20 0.00%

Total Likes Avg. Reply Time

197,915 0 sec

Total Comments General Sentiment

1,137 Neutral

Total Shares

581

Most Engaging Content Type

Contest

Least Engaging Content Type

Product Oriented Posts

Most Prolific Content Type


Most Engaging Campaign

Vote LPFWA Contest

Most Recent Campaign

Cannes 2013

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

2,226K

2,228K

2,230K

2,232K

2,234K

2,236K

2,238K

31-Mar 7-Apr 14-Apr 21-Apr 28-Apr

Fan Growth

Total Fans

2,233,957

New Fans

3,858

Engagement

0

250

500

750

1,000

1,250

1-Apr 5-Apr 9-Apr 13-Apr 17-Apr 21-Apr 25-Apr 29-Apr

L'Oreal Paris had an average engagement score of 582 and a highest of 975.

Community Analysis

L'Oreal Paris fans are mostly Young, Female and Single L'Oreal Paris fans are largely from India followed by United Arab

Emirates.

Fan Demographics Distribution of Fans

10%

90%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K 2,500K

India

United Arab Emirates

United States

United Kingdom

Thailand

Canada

Australia

Singapore

Qatar

Congo

0

1

1

2

2

3

3

4

4

5

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr

Brand Posts

Top keywords used Frequency

hair colour 6

Casting Crème Gloss 5

ICANnes Recreate

Infallible

5

Sonam Kapoor 4

L'Oréal Paris 4

30%

70%

Brand Participation Brand Non Participation

75%

0%

25%

Posititve Negative Neutral

Brand Posts - Engagement

L'Oreal Paris responded to 6 conversations generated by the 20

Posts they published.

L'Oreal Paris receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

19-APR-16, TUE 12:30PM

We believe YOU CANnes! ?

Participate in our ‘#ICANnes Recreate

Infallible Looks’ contest by doing th ..


1,000 166,625 855 463 Positive

05-APR-16, TUE 1:30AM

Sonam Kapoor always looks so stylish from

head to toe! Complete your look with Casting

Crème Gloss h ..

04-APR-16, MON 2:40AM

Complete your look with glossy hair colour from

Casting Crème Gloss for Rs.299 only! #OOTD

Buy now: ..


553 9,187 40 27 Positive


484 7,548 24 26 Positive

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20

0 200 400 600 800

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

L'Oréal Paris 25

ICANnes 6

9828442208

Whatspp

6

Husband 6

Love marriage

Specialist

6

User Posts

0

1

2

3

4

5

6

1-A

pr

2-A

pr

3-A

pr

4-A

pr

5-A

pr

6-A

pr

7-A

pr

8-A

pr

9-A

pr

10

-Ap

r

11

-Ap

r

12

-Ap

r

13

-Ap

r

14

-Ap

r

15

-Ap

r

16

-Ap

r

17

-Ap

r

18

-Ap

r

19

-Ap

r

20

-Ap

r

21

-Ap

r

22

-Ap

r

23

-Ap

r

24

-Ap

r

25

-Ap

r

26

-Ap

r

27

-Ap

r

28

-Ap

r

29

-Ap

r

30

-Ap

r

Positive Neutral Negative

L'Oreal Paris appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Sentiment

44%

0%

56%


Most of L'Oreal Paris posts were around 'Product Oriented Posts', and posts around 'Contest' received the highest

engagement.

Content Intel

0 1 2 3 4 5 6 7 8 9

0 100 200 300 400 500 600 700 800 900 1000


Contest

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

0 5 10 15 20 25

0 50 100 150 200 250 300 350 400 450 500

#LifeInPink

#LipstickDiaries

#MyColorObsession

Number of Posts

Engagement Score


Unmetric undertakes campaign tagging for brands. This is an overview of L’Oreal’s campaigns not limited to the period

studied in this report.

Analysis of

Matrix Professional

Haircare & Color Facebook Page Apr 01, 2016 - Apr 30, 2016

Brand Overview


206,973 6,466 3.22% India Mostly Young, Female and

Single

Matrix Professional Haircare & Color


62 11


9 0.00%


306 0 sec


32 Neutral

Total Shares

56


Question to fans


Engagement Oriented Posts




Mirror Shine Blackspa

Treatment


Bridal collection


Brand Overview

CONTENT & CAMPAIGNS

194K

196K

198K

200K

202K

204K

206K

208K


Fan Growth

Total Fans

206,973

New Fans

6,466

Engagement

0

250


Matrix Professional Haircare & Color had an average engagement score of 62 and a highest of 94.

Community Analysis

Matrix Professional Haircare & Color fans are mostly Young,

Female and Single

Matrix Professional Haircare & Color fans are largely from India

followed by United States.


35%

65%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K

India

United States


Canada

Australia

Malaysia

Saudi Arabia

Thailand

Qatar

0

0

0

1

1

1

1


Brand Posts


Matrix salon 6

http://on.fb.me/1fas3IJ 6

hair 4

SOCOLOR 2

Available 2

56%

44%


25%

0%

75%



Matrix Professional Haircare & Color responded to 5 conversations

generated by the 9 Posts they published.

Matrix Professional Haircare & Color receives more positive than

negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts


01-APR-16, FRI 4:57AM

Have you experienced the 5 Professional Wonders of our new Wonder.Black Ammonia Free range yet?

It's ..


94 38 13 7 Neutral

23-APR-16, SAT 1:41AM

Show some love and tell us what’s your

favorite Matrix product in the comments

below!

27-APR-16, WED 8:43AM

Taking care of your hair should never be a

problem! Head straight to a Matrix salon

near you to get ..


86 41 4 10 Positive


72 44 0 9 Neutral






















0 1 2 3 4 5 6 7

0 20 40 60 80

Links

Photos

Number of Posts

Engagement Score


0 1 2 3 4

0 20 40 60 80

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Earn 7

9604780731 7

7 levels 7

BONUS AMOUNT 6

APPLICATIONS 1 6

User Posts

0

1

2

3

4

5

6

7

8

9

1-A

pr

2-A

pr

3-A

pr

4-A

pr

5-A

pr

6-A

pr

7-A

pr

8-A

pr

9-A

pr

10

-Ap

r

11

-Ap

r

12

-Ap

r

13

-Ap

r

14

-Ap

r

15

-Ap

r

16

-Ap

r

17

-Ap

r

18

-Ap

r

19

-Ap

r

20

-Ap

r

21

-Ap

r

22

-Ap

r

23

-Ap

r

24

-Ap

r

25

-Ap

r

26

-Ap

r

27

-Ap

r

28

-Ap

r

29

-Ap

r

30

-Ap

r


Matrix Professional Haircare & Color appears to participate more when Fan conversations have greater positive vibes than negative.


Sentiment

9% 0%

91%


Most of Matrix Professional Haircare & Color posts were around 'Product Oriented Posts', and posts around 'Question to fans'

received the highest engagement.

Content Intel

0 1 2 3 4 5 6 7 8

0 10 20 30 40 50 60 70 80 90 100


Question to fans

Engagement Oriented Posts

Number of Posts

Engagement Score



Entire Campaign

0 2 4 6 8 10 12

0 100 200 300 400 500 600 700 800 900 1000

#SoColorYourHair

Mirror Shine Blackspa Treatment

Matrix Opti.black range

Number of Posts

Engagement Score


Unmetric undertakes campaign tagging for brands. This is an overview of Matrix’s campaigns not limited to the period


Analysis of

Pantene India Facebook Page

Apr 01, 2016 - Apr 30, 2016

Brand Overview



Single

Pantene India


837 5


2 0.00%


25,476 0 sec


320 Neutral

Total Shares

248


Ad Campaigns


NA


Ad Campaigns


#BestEver Pantene


New Daily Moisture Repair

Collection


Brand Overview

CONTENT & CAMPAIGNS

1,371K

1,372K

1,373K

1,374K

1,375K

1,376K

1,377K

1,378K

1,379K


Fan Growth

Total Fans

1,377,903

New Fans

4,065

Engagement

0

250

500

750

1,000


Pantene India had an average engagement score of 837 and a highest of 837.

Community Analysis

Pantene India fans are mostly Young, Female and Single Pantene India fans are largely from India followed by Pakistan.


13%

87%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

India

Pakistan

United States

Nepal


Bangladesh

Philippines

Saudi Arabia

Canada

Congo

0

1

1

2

2

3


Brand Posts


trust 1

biggest hair critic 1

Anushka 1

hair 1

video 1


01-APR-16, FRI 1:30AM

You'll never believe who Anushka's biggest

hair critic is. Watch the video to find out.


907 16,152 250 188 Negative

01-APR-16, FRI 8:30AM

Who does Anushka trust when it comes to

her hair? Watch to know more.

ENGMT. LIKES COMMENTS SHARES

717 9,324 70 60

NO IMAGE















0 1 2 3

0 200 400 600 800 1000

Videos

Number of Posts

Engagement Score


0 1 2 3

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



है 1

स ेज़्यादा शयेर करें 1

वो सभी ददए गए 1

Saraswati Vihar 1

Opp Crescent Public

School

1

User Posts

0

0

0

1

1

1

1

1-A

pr

2-A

pr

3-A

pr

4-A

pr

5-A

pr

6-A

pr

7-A

pr

8-A

pr

9-A

pr

10

-Ap

r

11

-Ap

r

12

-Ap

r

13

-Ap

r

14

-Ap

r

15

-Ap

r

16

-Ap

r

17

-Ap

r

18

-Ap

r

19

-Ap

r

20

-Ap

r

21

-Ap

r

22

-Ap

r

23

-Ap

r

24

-Ap

r

25

-Ap

r

26

-Ap

r

27

-Ap

r

28

-Ap

r

29

-Ap

r

30

-Ap

r


Pantene India appears to participate more when Fan conversations have greater positive vibes than negative.


Sentiment

20%

0%

80%



0 1 2 3 4 5 6 7

0 200 400 600 800 1000 1200

#BestEver Pantene

#LisaForPantene

Share your frowny selfie and get a Pantene

hamper

Number of Posts

Engagement Score


Unmetric undertakes campaign tagging for brands. This is an overview of campaigns run by Pantene not limited to the period


Analysis of

Sunsilk Hair Experts Facebook Page

Apr 01, 2016 - Apr 30, 2016

Brand Overview



Single



300 29


1 0.00%


18,746 0 sec


154 Neutral

Total Shares

104




NA




SUNSILK 2 STATES

CONTEST


BRAID TYPE TUESDAY


Brand Overview

CONTENT & CAMPAIGNS

15,700K

15,750K

15,800K

15,850K

15,900K

15,950K


Fan Growth

Total Fans

15,919,845

New Fans

116,088

Engagement

0

250

500


Sunsilk Hair Experts had an average engagement score of 300 and a highest of 300.

Community Analysis

Sunsilk Hair Experts fans are mostly Young, Female and Single Sunsilk Hair Experts fans are largely from Brazil followed by

Indonesia.


17%

83%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

Brazil

Indonesia

Philippines

India

Egypt

Thailand

Pakistan

Mexico

Argentina

Germany

0

0

0

1

1

1

1


Brand Posts


natural hair growth 1

time 1

months 1

new Sunsilk 1

Healthy Growth 1

Most Engaging Brand Post

20-APR-16, WED 2:09AM

Dreaming about long hair? It's time to live it

with the new Sunsilk Long and Healthy

Growth shampoo! ..


300 18,746 154 104

NO IMAGE









0 1 2

0 50 100 150 200 250 300 350

Links

Number of Posts

Engagement Score


0 1 2

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



India 2

Thankz 2

ths shmpu 2

bt nw m 2

long hair 2

User Posts

0

1

1

2

2

3

3

4

1-A

pr

2-A

pr

3-A

pr

4-A

pr

5-A

pr

6-A

pr

7-A

pr

8-A

pr

9-A

pr

10

-Ap

r

11

-Ap

r

12

-Ap

r

13

-Ap

r

14

-Ap

r

15

-Ap

r

16

-Ap

r

17

-Ap

r

18

-Ap

r

19

-Ap

r

20

-Ap

r

21

-Ap

r

22

-Ap

r

23

-Ap

r

24

-Ap

r

25

-Ap

r

26

-Ap

r

27

-Ap

r

28

-Ap

r

29

-Ap

r

30

-Ap

r


Sunsilk Hair Experts appears to participate more when Fan conversations have greater positive vibes than negative.


Sentiment

22%

8%

70%



Entire Campaign

0 2 4 6 8 10 12 14 16 18

0 1 2 3 4 5 6 7 8 9 10

Go Perfect Straight

Sunsilk STYLE RESOLUTION 2015

Band Baaja Bridesmaid Contest

Number of Posts

Engagement Score


The following is an analysis of campaigns run by Sunsilk that is not limited to the period studied in this report.

Analysis of

TRESemmé Facebook Page

Apr 01, 2016 - Apr 30, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

1,158,715 5,025 .44% India

TRESemmé


952 9


3 33.33%


56,840 2 days, 13 hrs, 22 mins


532 Positive

Total Shares

485




NA




Get Red Carpet ready with

TRESemmé


Wish this diva a Very Happy

Birthday


Brand Overview

CONTENT & CAMPAIGNS

1,149K

1,150K

1,151K

1,152K

1,153K

1,154K

1,155K

1,156K

1,157K

1,158K

1,159K

1,160K


Fan Growth

Total Fans

1,158,715

New Fans

5,025

Engagement

0

250

500

750

1,000

1,250


TRESemmé had an average engagement score of 952 and a highest of 996.

Community Analysis

TRESemmé fans are largely from India followed by United Arab Emirates.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K

India


United States

Canada

United Kingdom

Australia

Thailand

Singapore

Saudi Arabia

Mongolia

0

0

0

1

1

1

1


Brand Posts


three minutes 3

Spa Rejuvenation range 3

new TRESemmé Spa

Rejuvenation

3

salon-shiny hair 3

soft 3

33%

67%



TRESemmé responded to 1 conversations generated by the 3 Posts they published.

Brand Responses


19-APR-16, TUE 2:30AM



Rejuvenation range.


996 37,089 300 139 Neutral

08-APR-16, FRI 2:30AM



Rejuvenation Shampoo and ..

18-APR-16, MON 10:00AM



Rejuvenation range.


955 17,542 215 337


286 2,209 17 9






















0 1 2 3

0 200 400 600 800 1000 1200

Links

Videos

Number of Posts

Engagement Score


0 1 2

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



best shampoo 2

dandruff 2

hair 2

Conditioner online 1

tresemme 1

User Posts

0

0

0

1

1

1

1

1-A

pr

2-A

pr

3-A

pr

4-A

pr

5-A

pr

6-A

pr

7-A

pr

8-A

pr

9-A

pr

10

-Ap

r

11

-Ap

r

12

-Ap

r

13

-Ap

r

14

-Ap

r

15

-Ap

r

16

-Ap

r

17

-Ap

r

18

-Ap

r

19

-Ap

r

20

-Ap

r

21

-Ap

r

22

-Ap

r

23

-Ap

r

24

-Ap

r

25

-Ap

r

26

-Ap

r

27

-Ap

r

28

-Ap

r

29

-Ap

r

30

-Ap

r


TRESemmé responded to 3 conversations generated by the 9

Posts fans published.

TRESemmé appears to participate more when Fan conversations

have greater positive vibes than negative.


Brand Responses Sentiment

33%

67%


57% 29%

14%



Unmetric does campaign tagging for brands. These campaigns are not restricted to the period analyzed in this report.

Entire Campaign

0 2 4 6 8 10 12 14 16 18 20

0 200 400 600 800 1000 1200

Get Red Carpet ready with

TRESemmé

SEASON'S BEST HAIRSTYLES!

Red Carpet Hairstyle

Number of Posts

Engagement Score


Thanks!

Please contact us at [email protected] for more information.

mailto:[email protected]