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Television Networkson Social Media
Sept 1st – Oct 31st 2016
Television Network : Social Media Report
This Report looks at how
Television Network Brandsperformed on Social Media between
Sept 1st – Oct 31st 2016
Cross Channel Report
Sep 01, 2016 - Oct 31, 2016
Table of Contents
Performance Snapshot
Share of Voice Snapshot
Audience Size
Audience Growth
Engagement
Volume of Posts
Likes
Comments
Customer Service
Most Engaging Content
Brands Analyzed in this report include: ABC, CBS, FOX, NBC
Sep 01, 2016 - Oct 31, 2016
Sep 01, 2016 - Oct 31, 2016
Performance Snapshot
Network
Highest Audience
SizeABC NBC
Highest
GrowthABC CBS
Highest
EngagementABC ABC
Sep 01, 2016 - Oct 31, 2016
Share Of Voice Snapshot
Network
Most Number of
PostsCBS CBS
Most Number of
LikesABC NBC
Most Number of
CommentsNBC CBS
0.00M 0.50M 1.00M 1.50M 2.00M 2.50M 3.00M
ABC
CBS
FOX
NBC
Twitter Facebook
Audience Size
Sep 01, 2016 - Oct 31, 2016
Audience Growth
Sep 01, 2016 - Oct 31, 2016
0 0.005 0.01 0.015 0.02 0.025 0.03 0.035 0.04
ABC
CBS
FOX
NBC
Twitter Facebook
Engagement
Sep 01, 2016 - Oct 31, 2016
0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000
ABC
CBS
FOX
NBC
Twitter Facebook
Number Of Posts/Tweets
Sep 01, 2016 - Oct 31, 2016
0 50 100 150 200 250 300 350 400
ABC
CBS
FOX
NBC
Twitter Facebook
Total Likes
Sep 01, 2016 - Oct 31, 2016
0 20000 40000 60000 80000 100000 120000 140000 160000 180000
ABC
CBS
FOX
NBC
Twitter Facebook
Total Comments
Sep 01, 2016 - Oct 31, 2016
0 2000 4000 6000 8000 10000 12000 14000 16000
ABC
CBS
FOX
NBC
Twitter Facebook
Customer Service –Reply Time (in minutes)
Sep 01, 2016 - Oct 31, 2016
0 500 1000 1500 2000 2500 3000 3500 4000
ABC
CBS
FOX
NBC
Twitter Facebook
Customer Service –Response Rate
Sep 01, 2016 - Oct 31, 2016
0% 1% 1% 2% 2% 3%
ABC
CBS
FOX
NBC
Twitter Facebook
Most Engaging Facebook PostsABC
17-OCT-16, MON 7:15PM
You're invited to the best Halloween party
ever! #GreatPumpkin50
ENGMT. LIKES COMMENTS SHARES
1,909,003 41,178 7,039 183,263
ABC
19-OCT-16, WED 11:30AM
Welcome Great Pumpkin! ????
ABC
19-OCT-16, WED 4:54PM
Welcome Great Pumpkin! ????
ENGMT. LIKES COMMENTS SHARES
430,425 24,255 2,314 39,460
ENGMT. LIKES COMMENTS SHARES
238,256 25,741 1,425 20,539
We dare you to try to look away.
@JimmyKimmel hosts the #Emmys
tonight at 7e|4pm on ABC.
https://t...
18-Sep-16, Sun 09:00AM
ENGMT. FAV. REPLIES RETWEETS
948 1,374 123 666
Most Engaging Tweets
Congratulations to @MissAmericaAR,
#MissAmerica 2017!
https://t.co/iHCqwTTAYx
.@violadavis in the house! #Emmys
https://t.co/v2C13aLPJA
11-Sep-16, Sun 11:01PM
ENGMT. FAV. REPLIES RETWEETS
811 678 9 413
18-Sep-16, Sun 08:38PM
ENGMT. FAV. REPLIES RETWEETS
808 865 6 392
ABC ABC ABC
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Reporting Engine.
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Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the engagement score, we weigh audience interactions on
brand content such as Likes, Comments, Shares, based on their importance. We then
divide their weighted sum by our estimate of the number of brand fans who actively
receive and view such content.
Appendix – Unmetric’s Engagement Score
(Likes × 1 + Comments × 5 + Shares × 10) × 10000
(Community size) 0.8
Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)
Facebook:
