Embed Size (px)
Citation preview
analyzed by
Social Media Shakedown of Top UK Brands in February 2014
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
February 2014
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Facebook)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
February 2014
A Closer Look at Selected Top
Brands
Nutella – Nutella Stories Nutella is celebrating its 50th anniversary in 2014 and asked its fans to share stories about Nutella from
over the years. The updates around the event engaged the best with its fans in February.
Nutella’s average engagement score in February was 510, which more than twice the sector average of 251.
Aldi UK – Contests
Aldi UK ran a series of contests on its Facebook page and gave away vouchers for the winners. The contests generated lots of buzz for the brand in February.
Aldi UK also grew its fan base at the rate of 7.1% in February, which is 5 times the sector average of 1.4%
Aldi UK garnered an average engagement score of 932, which 4 times the sector average of 199.
Table Table Pub Restaurants – J20 flavour Contest Table Table Pub asked its fans on Facebook to submit their favourite J20 flavour for a chance to win 4 meals and 4 bottles at the restaurant. The updates around the contest were the most engaging for the brand in February.
Table Table Pub garnered an average engagement score of 578, while the sector average was just 342.
Table Table also ramped up its fan base much faster with a fan growth rate of 7.1% in February, which is more than 11 times the sector average of 0.62%
SO
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
February 2014
Sector Leaders in the United Kingdom (Based on the Unmetric Score for Twitter)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
February 2014
SO
A Closer Look at Selected Top
Brands
Audi UK – #AudiWin Audi UK ran a prize draw between the 16th and the 19th February and gave away a variety of prizes to its followers
on Twitter. The brand promoted the prize draw using the hashtag #AudiWin, which was used more than 10,000 times by its followers in February.
Audi UK’s engagement score peaked during the contest and garnered an overall average engagement score of 726, which is more than 5 times the sector average of 136.
The number of mentions of @AudiUK peaked between the 16th and the 19th February with more than 1,300 mentions.
Xbox UK – Titanfall Contest Xbox UK conducted the Titanfall contest between the 13th and the 17th February and gave away Beta codes for
the highly anticipated game of 2014, the Titanfall. The tweets around the contest engaged the best with its fans in February.
#Titanfall was the most used hashtag by the brand and its followers in February.
As a result, Xbox UK’s average engagement score was 376, which is more than three times the sector average of 121.
ASOS - #asoshelpout ASOS encouraged its followers to join a ASOS’ Google Helpout by rewarding them with Chromebook and ASOS
wardrobe. The tweets around the Helpouts generated lots of buzz for the brand in February.
#asoshelpout was used more than 1,500 times by ASOS’ followers in February.
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Sector Leaders in the United Kingdom (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Home Appliances
February 2014
(Based on the Unmetric Score for YouTube)
Sector Brand
Home Care
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Sector Brand
Retail Chains
Retail
Telecom Services
Travel
February 2014
Sector Leaders in the United Kingdom
SO
A Closer Look at Selected Top
Brands
Pepsi Max UK – Human Loop the Loop with Damien Walters
Video Views Growth
Pepsi Max UK’s video on Damien Walters running the loop the loop on foot garnered a whooping 5.3 million
views in February.
Samsung UK: Launching People
Video Views Growth Samsung UK’s ‘Launching People’ video was the most watched video on its channel in February with more
than 444K views.
The #ChangeYourStory ‘Colour Prohibition’ TV ad from Dulux UK was viewed more than 402K times in February
to become the most watched on its channel.
Video Views Growth
Dulux UK: #ChangeYourStory “Colour Prohibition” TV ad
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
About Unmetric :
THANK YOU
Please contact us at
for more information
