Embed Size (px)
Citation preview
bull Telling people what to do doesnrsquot work
bull Impact local communities over 100 archives Museums and Libraries Businesses Schools Universities
bull Understanding the value in partnerships
Irsquom Not a Plastic Bag Recycle Your Charger Internet Buttons Teach Your Granny to Text Jacques Le Trash The Great Recipe Archive
We Are What We Do
Historypin
bull June 2010 Beta Launchbull July 2011 Global Launchbull Piloted city in Reading UKbull Funded by Nominee Trust Heritage Lottery Fund
Callouts Gulbenkian Foundation amp Googlebull Offices in London San Francisco and Bulgaria
Nick StanhopCEO Oxford BA Modern History
Jon VossStrategic Partnership DirectorSUNY BA New York Culture
①Curiosity
②History
③Sharing
④Stronger Communities
Manifesto
Main Site
Micro Sites
Micro Sites
Micro Sites
Micro Sites
Video
bull Channel has 21 videos 124 subscribers
bull Content is mostly ldquohow-tordquo videos
bull Viewership is very low (~20 views each)ndash Exceptions Short Introduction video (132k) and New
Features (14k)
bull Videos can be pinned but need to be done by staff on behalf of user
Blog
bull Hosted on Googlersquos Blogger with a simple layout
bull Infrequent posts (~ 1 or 2 per week)
bull ldquoCharliersquos Friday Favoritesrdquo highlights 3 photos
bull Fav piece of content Fav story Pinner of the week
bull Not well written
Cont
bull Interviews with Staff
bull Anniversary Celebration
bull Announcements of Special Collections (ie Chevy Collection)
bull Hardly any comments on posts
bull Many posts closed to comments
bull Very few likestweetsshares of individual posts
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Historypin
bull June 2010 Beta Launchbull July 2011 Global Launchbull Piloted city in Reading UKbull Funded by Nominee Trust Heritage Lottery Fund
Callouts Gulbenkian Foundation amp Googlebull Offices in London San Francisco and Bulgaria
Nick StanhopCEO Oxford BA Modern History
Jon VossStrategic Partnership DirectorSUNY BA New York Culture
①Curiosity
②History
③Sharing
④Stronger Communities
Manifesto
Main Site
Micro Sites
Micro Sites
Micro Sites
Micro Sites
Video
bull Channel has 21 videos 124 subscribers
bull Content is mostly ldquohow-tordquo videos
bull Viewership is very low (~20 views each)ndash Exceptions Short Introduction video (132k) and New
Features (14k)
bull Videos can be pinned but need to be done by staff on behalf of user
Blog
bull Hosted on Googlersquos Blogger with a simple layout
bull Infrequent posts (~ 1 or 2 per week)
bull ldquoCharliersquos Friday Favoritesrdquo highlights 3 photos
bull Fav piece of content Fav story Pinner of the week
bull Not well written
Cont
bull Interviews with Staff
bull Anniversary Celebration
bull Announcements of Special Collections (ie Chevy Collection)
bull Hardly any comments on posts
bull Many posts closed to comments
bull Very few likestweetsshares of individual posts
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
①Curiosity
②History
③Sharing
④Stronger Communities
Manifesto
Main Site
Micro Sites
Micro Sites
Micro Sites
Micro Sites
Video
bull Channel has 21 videos 124 subscribers
bull Content is mostly ldquohow-tordquo videos
bull Viewership is very low (~20 views each)ndash Exceptions Short Introduction video (132k) and New
Features (14k)
bull Videos can be pinned but need to be done by staff on behalf of user
Blog
bull Hosted on Googlersquos Blogger with a simple layout
bull Infrequent posts (~ 1 or 2 per week)
bull ldquoCharliersquos Friday Favoritesrdquo highlights 3 photos
bull Fav piece of content Fav story Pinner of the week
bull Not well written
Cont
bull Interviews with Staff
bull Anniversary Celebration
bull Announcements of Special Collections (ie Chevy Collection)
bull Hardly any comments on posts
bull Many posts closed to comments
bull Very few likestweetsshares of individual posts
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Main Site
Micro Sites
Micro Sites
Micro Sites
Micro Sites
Video
bull Channel has 21 videos 124 subscribers
bull Content is mostly ldquohow-tordquo videos
bull Viewership is very low (~20 views each)ndash Exceptions Short Introduction video (132k) and New
Features (14k)
bull Videos can be pinned but need to be done by staff on behalf of user
Blog
bull Hosted on Googlersquos Blogger with a simple layout
bull Infrequent posts (~ 1 or 2 per week)
bull ldquoCharliersquos Friday Favoritesrdquo highlights 3 photos
bull Fav piece of content Fav story Pinner of the week
bull Not well written
Cont
bull Interviews with Staff
bull Anniversary Celebration
bull Announcements of Special Collections (ie Chevy Collection)
bull Hardly any comments on posts
bull Many posts closed to comments
bull Very few likestweetsshares of individual posts
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Micro Sites
Micro Sites
Micro Sites
Micro Sites
Video
bull Channel has 21 videos 124 subscribers
bull Content is mostly ldquohow-tordquo videos
bull Viewership is very low (~20 views each)ndash Exceptions Short Introduction video (132k) and New
Features (14k)
bull Videos can be pinned but need to be done by staff on behalf of user
Blog
bull Hosted on Googlersquos Blogger with a simple layout
bull Infrequent posts (~ 1 or 2 per week)
bull ldquoCharliersquos Friday Favoritesrdquo highlights 3 photos
bull Fav piece of content Fav story Pinner of the week
bull Not well written
Cont
bull Interviews with Staff
bull Anniversary Celebration
bull Announcements of Special Collections (ie Chevy Collection)
bull Hardly any comments on posts
bull Many posts closed to comments
bull Very few likestweetsshares of individual posts
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Micro Sites
Micro Sites
Micro Sites
Video
bull Channel has 21 videos 124 subscribers
bull Content is mostly ldquohow-tordquo videos
bull Viewership is very low (~20 views each)ndash Exceptions Short Introduction video (132k) and New
Features (14k)
bull Videos can be pinned but need to be done by staff on behalf of user
Blog
bull Hosted on Googlersquos Blogger with a simple layout
bull Infrequent posts (~ 1 or 2 per week)
bull ldquoCharliersquos Friday Favoritesrdquo highlights 3 photos
bull Fav piece of content Fav story Pinner of the week
bull Not well written
Cont
bull Interviews with Staff
bull Anniversary Celebration
bull Announcements of Special Collections (ie Chevy Collection)
bull Hardly any comments on posts
bull Many posts closed to comments
bull Very few likestweetsshares of individual posts
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Micro Sites
Micro Sites
Video
bull Channel has 21 videos 124 subscribers
bull Content is mostly ldquohow-tordquo videos
bull Viewership is very low (~20 views each)ndash Exceptions Short Introduction video (132k) and New
Features (14k)
bull Videos can be pinned but need to be done by staff on behalf of user
Blog
bull Hosted on Googlersquos Blogger with a simple layout
bull Infrequent posts (~ 1 or 2 per week)
bull ldquoCharliersquos Friday Favoritesrdquo highlights 3 photos
bull Fav piece of content Fav story Pinner of the week
bull Not well written
Cont
bull Interviews with Staff
bull Anniversary Celebration
bull Announcements of Special Collections (ie Chevy Collection)
bull Hardly any comments on posts
bull Many posts closed to comments
bull Very few likestweetsshares of individual posts
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Micro Sites
Video
bull Channel has 21 videos 124 subscribers
bull Content is mostly ldquohow-tordquo videos
bull Viewership is very low (~20 views each)ndash Exceptions Short Introduction video (132k) and New
Features (14k)
bull Videos can be pinned but need to be done by staff on behalf of user
Blog
bull Hosted on Googlersquos Blogger with a simple layout
bull Infrequent posts (~ 1 or 2 per week)
bull ldquoCharliersquos Friday Favoritesrdquo highlights 3 photos
bull Fav piece of content Fav story Pinner of the week
bull Not well written
Cont
bull Interviews with Staff
bull Anniversary Celebration
bull Announcements of Special Collections (ie Chevy Collection)
bull Hardly any comments on posts
bull Many posts closed to comments
bull Very few likestweetsshares of individual posts
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Video
bull Channel has 21 videos 124 subscribers
bull Content is mostly ldquohow-tordquo videos
bull Viewership is very low (~20 views each)ndash Exceptions Short Introduction video (132k) and New
Features (14k)
bull Videos can be pinned but need to be done by staff on behalf of user
Blog
bull Hosted on Googlersquos Blogger with a simple layout
bull Infrequent posts (~ 1 or 2 per week)
bull ldquoCharliersquos Friday Favoritesrdquo highlights 3 photos
bull Fav piece of content Fav story Pinner of the week
bull Not well written
Cont
bull Interviews with Staff
bull Anniversary Celebration
bull Announcements of Special Collections (ie Chevy Collection)
bull Hardly any comments on posts
bull Many posts closed to comments
bull Very few likestweetsshares of individual posts
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Blog
bull Hosted on Googlersquos Blogger with a simple layout
bull Infrequent posts (~ 1 or 2 per week)
bull ldquoCharliersquos Friday Favoritesrdquo highlights 3 photos
bull Fav piece of content Fav story Pinner of the week
bull Not well written
Cont
bull Interviews with Staff
bull Anniversary Celebration
bull Announcements of Special Collections (ie Chevy Collection)
bull Hardly any comments on posts
bull Many posts closed to comments
bull Very few likestweetsshares of individual posts
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Cont
bull Interviews with Staff
bull Anniversary Celebration
bull Announcements of Special Collections (ie Chevy Collection)
bull Hardly any comments on posts
bull Many posts closed to comments
bull Very few likestweetsshares of individual posts
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
1987 likes 51 talking about this
bull Active amp clear guidance to other platformsbull One or more posts every day sharing photos
articles and mapsbull The ldquonotesrdquo and ldquolinksrdquo part is maybe the most
interesting of all parts nice articles but not easily accessible
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Twitter2705 tweets952 Following4391 Followers
bull Profile is pretty clear and user friendly bull Daily Posts and Weekly contestsbull Followers seem more engaged than Facebookbull Redirection to Facebook the blog
Deirdre deirdreit would take a lifetimeIf history and tech had a baby it wouldbe historypincom PCWM
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Google +
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Google +
bull Minimal presence with no in depth info
bull 202 +1s or added to circles
bull 26 photos posted
bull Displays new blog posts
bull PinnerOfTheWeek PINOFTHEDA
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Smartphone App
bull Temporal Geographically smart data base
bull AR search interface
bull Read stories
bull Digitize an old photo
bull Capture a modern moment
bull Shake History Up
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Smartphone App
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Competitive Landscape
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Minimal Facebook presence ndash 148 likesTwitter 159 tweets 489 following 186 followersApp - $299 per city Android amp iPhone
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
It Happened HERE
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
The Museum of the Phantom City
bull 27 sites around NYC
bull App - Free for iPhone unavailable on Android
bull No presence on Twitter Facebook or YouTube
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
App - Free for iPhone not available on AndroidFacebook - 16750 likesTwitter - 1436 tweets 996 following 1601 followersYouTube - na
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
What Was There
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Proposed Action Plans
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Transformation Strategy
①Increase Data and Viewership
②Engage a Variety of Audiences From Variety of Places
③Bring to Life
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Video Action Plan
bull How-torsquos are good resource but shouldnrsquot be the only content
bull Unique content unique visitors
bull Better support for pinned videos
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Video Action Plan
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Cont
bull Increase YouTube subscribers encourage discussion in comments video responses
bull Models StoryCorps (~42k subscribers ~9m views) New York Public Library (~2k subscribers ~840k views)
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Partnership Action Plan
bull Forge strong partnerships
bull Donrsquot reinvent the wheel
bull Share content and audience
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Blog Action Plan
bull Tying it all together in long-form writing
bull Establish a voice and frequency for the posts
bull Integrate posts with other platforms
bull Engage and converse
bull Showcase the community
bull Enlist guest bloggers share the audience
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Facebook Action Plan
bull Use Facebook as a hub not a just a highway
bull Engage the community and invite to participate
bull Re-organize photos uniformly
bull Branding is not strong enough They should find stronger advertisements to have on the Facebook page
bull Work with Foursquare on Facebook so they combine modern and vintage photos and make Historypin more known as a name
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Twitter Action Plan
bull Create a twitter button on the main site
bull Expand network- link other platforms to twitter
bull Provide searchable content ldquohistoryrdquo and ldquomapsrdquo keywords
bull Twitter doesnrsquot have any ldquofavoritesrdquo and is not following any lists
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Google + Action Plan
bull Provide more information about Historypin
bull Create better photo albums
bull Reach out to more users
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Brand Personality Action Plan
bull Creation of an interactive Historypin Bot
bull Quirky and memorable for both adults and children
bull Imbues the brand with personality adds a fun element
bull Student contest to design the ideal bot
ldquoResearch shows that young people are not only comfortable with the idea of branded content and branded entertainment but also reveals that they are openly willing and eager to engage online with brandsrdquo ndash Socialnomics
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Location Based Action Plan
bull Facebook Foursquare Google Places
bull Further encourages neighborhood exploration
bull Mutual benefits
bull Possibilities for games
bull Partner with museums to obtain discount points through Foursquare check-ins
bull Increase uploads through individual businesses
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Meet-Up Action Plan
bull Utilizing the power of off-line engagement
bull Bridging the gap between old and young
bull Build an ecosystem of supportersword of mouth
bull Create a stronger community
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Key Performance
Indicatorsbull 20000 photos a month
bull Increase Facebook and Twitter followers 30 by 2013
bull Double YouTube subscribers 1 unique video per month
bull 5-7 blog posts per week
bull Double the number of cities represented by 2013 with at least 200 photos per city
bull 1-3 offline events per month in different cities
bull Evaluate progress of location-based partnerships
bull Implementation of brand personality to increase engagement and overall experience of Historypin
Pin your history to the world
Pin your history to the world
