THE BIG 9

I T ' S   A   W O N D E R F U L  D I G I T A L   W O R L D

Social media for Creatives, Entrepreneurs and Small Business Owners

A beginner's guide (part 2) to SocMed presence by F.Vitel

Conversation Prism 2014

A Social Media landscape (mapped by Brian Solis)

THE SOCIAL MEDIALANDSCAPE

GOOD NEWS IS

YOU DON'T NEED TO BE

CAN BE INCREDIBLYCOMPLEX

everywhere

which is a good thing, when there are morethan 450 platforms to choose from...

IT'S OBVIOUS...

...you just need to be in the right place,posting the right thing,at the right time...

YET YOU HAVE TO STRATEGISE

ACCORDING TO YOUR BUSINESS

YOUR ONLINE PRESENCE

LET'S HAVE A LOOK

OF SOCIAL NETWORKS AND MEDIA WORLD

AT THE OL' FAVOURITES

(Behind closed doors, they are called the Big 9)

Facebook - Network

Pinterest - Media

The 9 major social networks and media platforms

Youtube - Media

Instagram - Media

LinkedIn - Network

Twitter - Network

Google+ - Network & Media

Cloud - Media

tumblr. - Media

©Florence Vitel

Facebook - Network1,418 bn

Pinterest - Media70m registered

The Big 9 - Number of users and counting

Youtube - Media1bn

Instagram - Media300m

LinkedIn - Network347m

Twitter - Network288m

Google+ - Network& Media 560m

Cloud - Media280m

tumblr - Media230m

In a nutshell

©Florence Vitel

Facebook - Network1,418 bn

The Big 9In a nutshell

©Florence Vitel

Top featuresCreate / Join Groups : around any topic or interestOrganize / Join Events : easy to export, book into othercalendars, with increased security and customizationBusiness pages : with analytics, ads, reporting & securityMessenger : new way to combine email, instant messengerand FB messages, integrating across FB apps and webexperiences.

Started in 2004. Focus : connecting college studentsBecame the easiest way to connect with distant friendsand familySoon filled the gap between brands and their users.Created a sense of community

Pinterest - Media70m registered

The Big 9In a nutshell

©Florence Vitel

Beta launch in 2010. Took the online community by stormSimple way to share image collections for : style, hobbies,businesses, cooking, photography and much morePinterest community can be very engaged and is steadilygrowing,PinAlerts or Pinterest Analytics monitor how and where thecontent is sharedTop features Group board allowing invited guests to pinPin button Customization of follow featureComments on pinPossibility to directly contact pinnersSecret boards possible, shared with invited members

The Big 9

Youtube - Media1bn

In a nutshell

©Florence Vitel

Launched in 2005, YT has become a large Search Engine,is a huge platform that drives online culture.One billion visits each month, thousands of channelsmake 6 figures annuallyDrives online fame and increases rapidly recognitionGreat visibility, but also greater exposure to spammycomments or trolls (haters)

Top features Easy use of dashboard Video Editor embedded (no video maker app needed)Captions and SubtitlesAnalyticsPossibility to moderate or turn off comments

The Big 9

Instagram - Media300m

In a nutshell

©Florence Vitel

Started in October 2010In 9 months, 5 millions users and 150 millions picturesCombines realtime convo (like Twitter) and pix experienceof FlickrTag driven (like Twitter), connecting people worldwide withsame interests

Top features Custom designed filters (this cool vintage patina) Instant sharing on Social MediaUnlimited uploadsGeo-tag Like and comment buttonFollowing features enabledFeed / News / Popular on menu bar

The Big 9

LinkedIn - Network347m

In a nutshell

©Florence Vitel

Launched May 2003 as network for colleaguesA hybrid smooshing the best features of a rolodex, anonline resume, a networking event, a newsletter and amicro-blogGreat platform to generate B2B leadsPossibility to publish and share content through posts

Top featuresPortfolio of work and publications, interests and awardsEndorsements and recommendationsUnlimited connectionsPossibility to join professional groupsGreater engagement through discussionsSharing posts to groupsLink to Slideshare presentations

The Big 9

Twitter - Network288m

In a nutshell

©Florence Vitel

Founded in 2006, Twitter's 140 - character size bitematched the length of phone text messages.Has become the sideline commentary to every event :sport, politics, Hollywood, mundane For many, it has replaced their traditional news feedEnables strangers to come together around commontopics or interests

Top featuresUpload of vids and photosSecure Twitter browsing with HTTPS enabled (whenusing open WIFI in a public space)Twitter Advanced Search to look up specific tweetsCreate lists to follow your favourite TweetersFollow button easily embedded on your SM, blog, etc

The Big 9

Google+ - Network & Media560m

In a nutshel

©Florence Vitel

Launched in 2011 as Google social branch.It mixes some features of Facebook and Twitter andcreated its own such as Hangouts and CirclesCross-links all proprietor platforms under the Googleumbrella, thus connecting millions of sites (ex. : photosuploaded, can be linked to Picasaweb, owned by Google)Posts are indexed, given a unique url, easy tagging/sharingTop featuresUnlimited uploads of vids and photosOptimization of semantic relevanceEasy-to-create badges for people to follow/add youHangouts (think group vid chats) and Circles, 1+Communities (mingle with like minded people)Create events

The Big 9

SoundCloud - Media280m

In a nutshell

©Florence Vitel

SC founded in 2007 is a Swedish and Berlin-based onlineaudio distribution platformIn March 2013, Twitter announced SC as third-party musicpartner, alongside iTunesInfluenced by tablet-browsing experience, SC developed new features

Top featuresGives music uplaods a distinctive urlTimed comments on audio tracks depicted as waveformsUpload up to 180 min of music on each user's profilePlaylists, like, share, follow, repost, analytics and stats Join groups to share and discover new artists

The Big 9

tumblr - Media230m

In a nutshell

©Florence Vitel

tumblr. founded in 2007 is a microblogging and socialnetworking platformTo publish short posts with multimedia and other content 225,1 million blogs -March 2015, 13 bn global pages viewsYahoo! acquired tumblr. in June 2013in 2012, tumblr featured a major brand ad campaign withAddidas for the launch of an official Soccer tumblr blog

Top featuresQueuing : schedule / delay of postsCustom design of blog and domain nameCollaboration : invite other bloggers to participateReferrals and widgets increase traffic"Safe Mode" feature to disable access to NSFW content

appsDon't forget to get the

It helps you to : *keep track of things *stay responsive *check convos*stay up-to-date*share content instantly*show your engagementwith audience/customers

to set up an Instagramaccount,

you WILL need the app(that's the essence of IG)

©Florence Vitel

navigatethe

Social Media Jargon

©Florence Vitel

Social Media Jargon

Relationship: the connection or the linkage between users.Post: the name for dissemination of original content into anetwork of users.Share: used to describe sharing another's post through thesame network.Response: a user's reaction or feedback on a post.Popularity: method to determine popularity of a 'post'within the network.Private Note: direct and confidential user-to-usercommunication within a network.Descriptors: the in-network methodology for labelling andcategorising a post.Organisation: term used to describe how users can organiseposts with the network.Rewards: the way in which the user is rewarded forengaging with the network.

from wwww.greenlightdigital.com

Add a little bit of body text

©Florence Vitel

Social Media Site terminology

from www.greenlightdigital.com©Florence Vitel

Basic Glossary

Almost all the terms used daily in

the social media arena are familiar,

some have been around for more than

a decade...

... Some you do not really need to

know unless you fancy becoming a

coder, or a Social Media Marketer...

... And some you have to know,

because now you have to manage this

online stuff in order to develop

your digital presence and grow your

business...

but it's no big deal

©Florence Vitel

Basic Glossary

Avatar : image or username that represents a person online within forumsand social networks. "Gravatar" across Goggle platforms / blogs.Bookmarking : simply marking something you found important, enjoyed, orwhere you left off to continue reading later.Creative Commons : Creative Commons is a nonprofit corporationdedicated to making it easier for people to share and build upon thework of others, consistent with the rules of copyright. Hashtag : Hashtags are commonly used to annote a #post, a #messageor a #media content to show that it is related to an #event, a #forum,a news feed or a discussion. Preceded by the sign #.Meme : A meme on the internet is used to describe a thought, idea, joke,or concept to be shared online. Permalink : A permalink is an address or URL of a particular post withina blog or website.Podcast : A podcast, is a series of digital media files, audio or video,that are released episodically and often downloadable.RSS Feed : RSS (Really Simple Syndication) is a family of web feedformats used to publish frequently updated content such as blogs andvideos in a standardized format.

©Florence Vitel

http://blog.hubspot.com/ -http://goo.gl/f9cpR

BESTYOU ARE SIMPLY THE

All it takes is a little patience,

a strategy, and a plan

©Florence Vitel©Florence Vitel

Credits&

THANKS

ConversationPrism 2014 © Brian Solis 120 Social Media Marketing terms explained © Kipp Bodnar, found onhttp://blog.hubspot.comA guide to Social Media Jargon © Greemlightdigitalhttp://www.greenlightdigital.com/blog/whitepaper/a-guide-to-social-media-jargonCanva pix p.4, 5, 6, 19, 20, 21, 22, 23Teapot pic p.24 from web browsing (copyright the owner)Pic p.26 copyright F.Vitel

Digital Com Consultant

2015 - The Big 9 © FVitel Social Media for Small Business

Owners, Creatives and Entrereneurs, part 2

fb : Florence Viteltwitter : Florence Vitel@florevaF

Florence Vitel

©Florence Vitel

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