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Social Media
The Final(?) Frontier of Library Outreach
Sabrina A. Davis Job Talk December 4, 2013
Why social media Deciding which social media to use Big Three (arguably)
Facebook Twitter Pinterest
Policy Considerations
Overview
Social Media is the Number 1 activity on the web
93% of marketers use social media for business
25% of smartphone owners ages 18–44: can’t recall the last time their smartphone wasn’t next to them
YouTube reaches more U.S. adults aged 18–34 than any cable network
http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra?partner=rss
Why?
Who: Type of patron What: Which social media When: How frequently, times of day Why: For what purposes How: Device(s)
Survey Patrons
Over 1 billion users Content: Library events, new
displays, highlight collection items, relevant legal news, librarian publications, research tips
Format: Short text, pictures, infographics, questions
Frequency: Several times per week
500+ million users
Content: Library events, new displays, highlight collection items, relevant legal news, librarian publications, research tips
Format: Short, informational text (140 characters), pictures, infographics, questions, hashtags, links
Frequency: At least several times per week; important x 4
70+ million users
Content: Displays, collection items, events, study spaces, LibGuides, online legal research resources, studying for finals
Format: Pictures & infographics Frequency: At least several times
per week
Consistency & cohesion Meaningful & relevant content Encourage interaction Protecting confidentiality (FERPA) Copyright & fair use Professionalism Accuracy Quality control
Policy Considerations
Questions?
http://www.digitalbuzzblog.com/infographic-s
ocial-media-stats-2013/
http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about
http://www.a2lc.com/blog/bid/63243/The-50-Best-Twitter-Accounts-to-Follow-for-Lawyers-and-Litigators
http://www.repository.law.indiana.edu/cgi/viewcontent.cgi?article=1804&context=facpub
http://www.silversparrowsm.com.au/2013/06/16/social-media-policy/
References
http://web.vanderbilt.edu/resources/social-me
dia-handbook/best-practices-social-media/
http://www.colorado.edu/social-media-cu/social-media-guidelines
http://www.k-state.edu/socialmedia/bestpractices.html
http://www.hamilton.edu/social/guidelines http://
www.lakeforest.edu/offices/communications/socialmedia/guidelines.php
References