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Social Media to Market
Your CERT Program
SOURCE: Qualman, E. (n.d.). Social Media Revolution 2015 #Socialnomics. Retrieved July 13, 2015.
Layer your
social platforms
Long Messages Targeted Audiences
Articles
Longer Status Updates
Rapid Info Targeted Audiences
Static Boards
Shorter Status Updates
Photos Video & Live Video
Content Calendar
Developing the Content Calendar
• Holidays
• Local days of significance
• National days/weeks/months
• National Days Calendar
• Events and Training
• Pop culture
• General media replies
Photos and
Video
generate
engagement
Anatomy of Good Live Video
1/3
Lower Third for comments
2/3 Video
Subject of video in upper two-thirds
CERT Content Types
• Training
• Volunteer stories
• Responses
• Behind the scenes
• Events
• Polls
• Q&A, Town hall or Ride (Tweet) Along
Building the content
• Publish Date
• Content Type/Theme
• Topic/Talking Points
• Target Audience
• Platform
• Media (Photos/Video)
Information
Sharing
Algorithms
• Audience
• Platform Preferences
• Hashtags
• Asking for Shares/RT
• Polls or Questions
Media
Developing Media for Content
• Photos
• Video
• Live Video
• Audio
• Designs
• GIFS
Accessibility
Learn More
Social Media Working Group
Department of Homeland Security, Science & Technology Directorate
Including Social Media in
Exercise Design
Mary Jo Flynn, MS, CEM Emergency Operations Coordinator Sacramento County OES For more information visit About.me/mflynn View these slides Slideshare.net/mjflynn001 Follow Me on Twitter @MaryJoFly