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SOCIAL MEDIA Untwisting the Risks and Rewards of Online Relationships by Kim Chandler McDonald Friday, 15 November 13

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Presentation prepared for the IBR Social Media Risk, Privacy and Governance Forum in Sydney Australia on 11 November, 2013

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Page 1: Social media  untwisting the risks and rewards of online relationships slides for public upload : sharing

SOCIAL MEDIAUntwisting the Risks and Rewards

of Online Relationships

by Kim Chandler McDonaldFriday, 15 November 13

Page 2: Social media  untwisting the risks and rewards of online relationships slides for public upload : sharing

BREAK DOWN THE NUBMERS... so they don’t break you

Friday, 15 November 13

Page 3: Social media  untwisting the risks and rewards of online relationships slides for public upload : sharing

“The executives that haven’t moved their minds already, on their own, are going to have to be scared straight, which is a shame, because that leads to a lot of pain and dislocation as industries disappear” - Seth Godin (Innovation: How Innovators Think, Act and Change Our World)

Friday, 15 November 13

Page 4: Social media  untwisting the risks and rewards of online relationships slides for public upload : sharing

“The heroes of this economic era will not be those who stand still, silent and alone. The success stories of the GDE will be those b u s i n e s s e s a n d o rg a n i z a t i o n s t h a t collaborate and communicate with each other and with their ever-more expectant, empowered endusers...” (Innovation: How Innovators Think, Act and Change Our World)

Friday, 15 November 13

Page 5: Social media  untwisting the risks and rewards of online relationships slides for public upload : sharing

“Social media is a level playing field, because everyone has the ability to have a voice” - Amy Jo Martin (Founder and CEO of Digital Royalty)(Innovation: How Innovators Think, Act and Change Our World)

Friday, 15 November 13

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DIVIDED YOU #EPIC FAIL

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ROI =RETURN ON

INVOLVEMENT

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Noor Aftab, Esra’a Al Shafei, Debra M. Amidon, Jack Andraka, Scott Anthony, Rob Atkinson, Yaroslav Baronov, Matt Barrie, John E. Barnes, Yobie Benjamin, Linda Bernardi, David Ben-Kay, Abby Bloom, David Bohrman, Richard Boly, Katherine Bomkamp, Ethan and Macinley Butson, Juan Cano-Arribí, Homaro Cantu, Vincent Carbone, Tamara Carleton, Ph.D., Vint Cerf, Dr. Gopal K. Chopra M.D., Peter Cochrane, Jonathan Cousins, Stewart Craine, Dean DeBiase, Philippe De Ridder, Claire Diaz-Ortiz, Enrico Dini, Dr. David Ferrucci, PhD., Matt Flannery, Karen Freidt, Victor Friedberg, Professor Piero Formica, Maggie Fox, Kris Gale, James Gardiner, Adam Glick, Seth Godin, Lizbeth Goodman, Nicholas Gruen, Dominique Guinard, Scott Heiferman, Ebrahim Hemmatnia, Krisztina ‘Z’ Holly, Tony Hsieh, Tara Hunt, Salim Ismail, Michael Jackson, Robert Jacobson, Dr. Sridhar Jagannathan, Dominique Jaurola, Linda Jenkinson, Mary Lou Jepsen, Dan Keldsen, Michael Laine, Tom Kerridge, JD Lasica, Jeff Leitner, Gerd Leonhard, Bill Liao, Zern Liew, Suvi Linden, Jean Christophe Lonchampt, Julian Keith Loren, Rob van Kranenburg, Larry MacDonald, Christopher Macrae, Sunil Malhotra, Amy Jo Martin, Dan Mathieson, Michael McDonald, Reuben Metcalfe, Art Murray, Dr. Nathan Myhrvold, Stylianos Mystakidis, Nitten Nair, Joshua Nesbit, Bill O’Connor, Keith Ogorek, Fiorenzo Omenetto, Tiago Peixoto, Dr. David Pensak, Gustav Praekelt, Jeff Power, G. Nagesh Rao, Harold Raveche, Anne Kjaer Riechert, Ben Rigby, Emily Riley, Jean-Sébastien Robicquet, Professor Pamela Ronald, William Saito, Mark Sanders, Roz Savage, David Schafran, Tiffany Shlain, David Moinina Sengeh, Kunal Shah, Simon Sheikh, Cecily Sommers, William (Bill) Storage, Brianna Sylver, Craig Thomler, Dr. Amy Vanderbilt, Professor Gordon Wallace, Khayyam Wakil, Donna Weston, Pierre Guillaume Wielezynski, Peter Williams, Faris Yakob, Atsufumi and Hirofumi Yokoi

Friday, 15 November 13

Page 9: Social media  untwisting the risks and rewards of online relationships slides for public upload : sharing

Esra’a Al Shafei: TED Senior Fellow, Founder of Mideast Youth and crowdvoice.org, and an innovator in digital technology and digital media for human rights activism.

Claire Diaz-Ortiz: Author and speaker who leads social innovation at Twitter, Inc. Named one of the 100 Most Creative People in Business by Fast Company

Maggie Fox: Renowned thought leader in social media and digital marketing and has been named one of Canada’s Top Innovators

JD Lasica: Entrepreneur named one of Silicon Valley's top 40 influencers and one of the top 100 influencers in social media

Gerd Leonhard: Futurist, author and thought leader in entrepreneurship, digital business models and social media

Amy Jo Martin: Futurist, author and thought leader in entrepreneurship, digital business models and social media

Khayyam Wakil, Seth Godin and Faris Yakob: Expert social Media strategists and marketing mavens and digital strategists

Friday, 15 November 13

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“It is not often that a book appears which reaches across so many frontiers of experience and expertise as it extends an inter-generational bridge between such a wide range of ideas, inspirations and innovational thinking.  I would suggest this book be core reference r e a d i n g f o r a n y s t u d e n t o f i n n o va t i o n a n d entrepreneurship - whether they are leading up to university study, in a graduate program, or partaking in the university of life.” - Sandy Carter, IBM General Manager and Social Business Evangelist

"Innovation contains hundreds of fascinating thoughts about how true innovation occurs in the real world. Too many books on the subject matter are full of fluff and hyperbole, while never saying anything worth while. However, Kim delivers on her promises and provides useful insight through the lens of others." Seth Kravitz is a Chicagoan, Cofounder of Technori, Bow Truss Coffee Roasters and Strange Pelican Brewery

"Innovation is boundless, borderless and vital to a vibrant, creative and prosperous society. Kim Chandler McDonald illustrates this compellingly by bringing together more than 100 international thought-leaders, highlighting the triumphs and obstacles behind real-world, world-class innovation. " Henry F. De Sio, Jr. 2008 Obama for America COO, Former Deputy Assistant to President Barack Obama, Author & Leadership Innovator

www.innovationinterviews.comFriday, 15 November 13