Upload
kaisa-leinonen
View
286
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Social Media Awards Finland: Seminar 4.11.2014, Social media measurement http://www.someawards.fi/ #somewardsfi
Citation preview
Social media:Using monitoring and measurement to develop content4.11.2014Kaisa Leinonen
© Metso© Metso2
Two myths
Date Author Title
© Metso© Metso3
”It’s not so important for you?” - B2B
Date Author Title
© Metso© Metso4
(yes you can, but it can be tricky first)
”Can’t really measure”
Date Author Title
© Metso© Metso
INTERNAL
Date Author Title5
•At Metso
-Digital Communications Manager, Customer and Marketing Operations team
•Before
-University of Helsinki, Imperial College London
-TEM, Nokia, Cision
Kaisa Leinonen
© Metso© Metso
Our mission is to contribute to a more
sustainable world by helping our customers
process natural resources and recycle materials into
valuable products.
6
© Metso© Metso
We are Metso – Expect results
A team of 16,000
industry experts located in more than 50
countries.
Driving the industry development by
delivering reliable and sustainable products and
services in mining, aggregates, oil &
gas and other process industries with an uncompromising attitude towards safety.
Working in close cooperation with our
customers to achieve sustainable process
and profit improvements in
minerals processing and flow control.
7
© Metso© Metso8 Date Author Title
Listening & informing
Sharing Dialogue/Engagement
2011
Digital roadmap
2012
Social media channels set up
2013
Cross-media content and processes
2014Integral part of other marcom acitivities
9 © Metso© Metso Date Author Title
If it’s #content and storytelling – you can’t do (nor develop) it without
measurement
© Metso© Metso10 Date Author Title
Use measurement to learn what kind of content works best and how your
content should be developed to help your audience’s and your organization’s
targets
© Metso© Metso11 Date Author Title
Strategy, objectives
Multichannel
DevelopUsers, audience
Right metrics
12 © Metso© Metso Date Author Title
1. Know your strategy and
goals
© Metso© Metso13 Date Author Title
2. Go multichannel also in
measurement
14 © Metso© Metso Date Author Title
3. Research what kind of
measuring will help you to have
great content
© Metso© Metso15 Date Author Title
4. Know your audience and
team
© Metso© Metso16 Date Author Title
5. Follow #change and know
your channels
17 © Metso© Metso Date Author Title
Get started!
Thank you
company/metso metsogroup metsoworldmetsoworld metsogroup
www.metso.com