Be a Social Media Superstar!

A Step by Step Tutorial

Are You a Rockstar?

Do people flood your Facebook page with questions?

Are you sought after for interviews or guest blog posts?

Do you receive JV offers?

Are you asked to review products?

Do you want to see your own products?

Do you want to help people succeed?

Do you love the limelight?

Step 1: Make the Commitment

Know why you want to be a rockstar

Put this reason at the center of your marketing efforts

Keep up with latest news, products & trends

Create a plan to increase your reach & popularity

Maintain a consistent presence for your target audience

Know your target audience

Step 1: Make the Commitment

Who is your target market?

What do you want to sell to them?

Understand WHY you want to be a social media rockstar

How interactive do you want your sales model to be?

Becoming a social media rockstar requires passion & sociability

Study Top Social Media Experts

Look for patterns in their self-promotion & marketing tactics

Identify new aspects & opportunities

Look for ‘gaps’ you can fill

How many social media networks do you want to specialize in?

Do you want to choose a specialty?

What will you find easy?

Where will you encounter biggest problems?

Plan to Create Know where you are

right now

Where do you want to end up in 2, 3 & 5 years from now?

Create a model that will help you achieve your goals

Step 2:Resources & People to Follow• Subscribe to the blog of every social media

platform you will use & specialize in

– AllFacebook

– Blog.Linkedin.com

– Blog.Twitter.com

– Youtube-Global

– Blog.Pinterest

– Googleblog

Step 2:Resources & People to Follow Subscribe to at least 3 authority sites,

newsmagazines or blogs that focus heavily on social media

Social Media Examiner

TechCrunch

Mashable

Step 2:Resources & People to Follow Follow at least 3-5 other superstars or ‘key

influencers’

Mari Smith

Amy Porterfield

Jeff Bullas

Aaron Lee

Kim Garst

Pam Moore

Cultivate Your Audience

• Get to know:

– Which social media platforms they use the most

– What time of day they are most active

– What type of questions they ask

– What are their concerns

– Which type of posts do they respond to the most

Step 3: Be There

Be live & active on your audience’s preferred social media platform at the right time of day or night

Don’t lurk silently!

Comment on posts

Answer questions

Share information

Thank people for their info, answers or comments

Step 3: Be There

Identify yourself with a professional headshot photo

Choose a unique way to brand yourself

Mari Smith always wore turquoise-aqua clothes when first starting

Sandi Krakowski has a magenta stripe of hair

You want to be easily recognized & remembered when people see your photo or name

Step 4: Start Your Blog

1. Cement your identity

2. Speak with authority

3. Build a following

4. Acquire subscribers

5. Constantly present your unique slant or focus

6. Become known for specific skills

7. Attract top guest authors

8. Get great guest spots yourself on other top influencers’ blogs

9. Let people hear your “voice”

10. Brand yourself with strong graphic elements or colors

Step 5: Create Business Pages

Step 5: Create Business Pages

Include your blog link & other social media links

Your blog’s ‘voice’ should match that of your social media profiles

Ideally, post to your blog once a day

At bare minimum, post once or twice a week

Regularity & rhythm is a dynamic part of blogging strategy

Step 6: Write a Book

• If you’re an unknown author, use Amazon’s KDP Select program

– Your book will sit in the lending library for 90 days

– Gather reviews during this time

• Create a separate Facebook page just for your book

• Publishing a book gives you strong credibility & expert status

• make guest appearances to promote your book

Step 7: Assemble a Dream Team

• How many team members do you need?

– This will vary depending on:

• Your vision

• Your budget

• Your own areas of expertise

• Time at your disposal

• Areas you cover

Step 7: Assemble a Dream Team

• Possible positions you might want:

– A tech manager

– A coach

– A personal and/or virtual assistant

– Help Desk or customer service staff

– A publicity or promotions manager or assistant

Step 7: Assemble a Dream Team

• Other behind-the-scenes people

– SEO experts

– Graphic artists

– Video production companies or teams

– Stats analysts

– Ghostwriters

Where to Find Team Members

Google & LinkedIn searches

Look for recommendations

Always check references

Train interns

Have a curriculum in place

Interns are not unpaid labor; they should be learning skills in return

Outsource to a larger company

Look through freelance directories

Step 8:Track & Monitor Everything Monitor your own results

Monitor your competitors for:

New trends

Changes to social media platforms

Gaps in their marketing that you can fill

Read comments for ideas or questions you can answer

Use the tracking provided by each social media platform

Or use the pro version of the third-party services

Need help with Social Media?

HIT Virtual Assistants has plans to fit your budget.

Contact Us Today

www.HITVirtual.com