1. Social Networking For Alliance Leaders Presented Sunday,
June 16, 2013 Debbi Ricks AMAA Social Media Manager
2. Interacting Sharing Updating Connecting Social Networking
For Alliance Leaders
3. My Name is New Media
4. New Media Devices Smart Phones Computers Tablets Connected
Devices
5. New vs. Old Media
6. Welcome to New Media Share Play Network Buy Find Places
Publish
7. Online Conversations Interactions Activities Blog Posts
Videos Photographs Comments Messages What is Social Media
8. Social Media Impact Social media is optional and so is being
relevant. Dave Phillips, CEO, Pennsylvania Association of
Realtors
9. Social Media Revolution
http://www.youtube.com/watch?v=QUCfFcchw1w
10. The World Wide Web Email (20 years) World Wide Web
(Consortium founded, 19 years) Search (Google founded, 15
years)
11. Social Media Usage Growth is Greatest Among People Age 45
and Older Its Never Too Late
12. Social Media Usage
13. Social Media Usage Facebook: 1.11 Billion Users (9 years
old) YouTube: 1 Billion Users (8 years old) Twitter: 500 Million
Users (7 years old) Linkedin: 200 Million Users (almost 10 years
old) Blogs (Web Log): 156 Million Users (10 years)
14. Interacting Using Facebook Facebook is a social networking
platform built around the concept of friends Friends like and
follow each other People join Groups and Pages and like and follow
them also
15. People Have Personal Accounts Maintain a personal profile
Interact with friends Create and/or join groups Create a Fan Page
for your business or organization Become a fan of (or like) other
fan pages Purchase Advertising
16. Pima County Medical Society Alliance, AZ Greater Greensboro
Society of Medicine Alliance, NC People Can Create Groups Alliance
Open Groups California Medical Association Alliance
17. Alliance Closed Groups KMA Alliance, Kentucky Tarrant
County, Texas CMA Alliance, California OSMA Alliance, Oklahoma
Lives of Doctor Wives
18. People Create Pages for Organizations Alliance Pages AMA
Alliance AMAA-Medical Families in Training Indiana State
MAAColorado MS Connection Catawba County MSA, NC Texas MAA
Knoxville Academy of MA, TN Kansas MSA
19. Why Have an Alliance Facebook Page? Maintain relationships
and foster new ones Share successes, photos, video, and links with
your target audience Create and promote events and causes Fundraise
and solicit donations Start conversations and get feedback Recruit
members and volunteers Increase online visibility and
findability
20. County , State & National Alliance Facebook Groups
& Pages Alliance to the Medical Society of Mobile County
Alabama Madison County Medical Alliance Alabama Alliance to the
Medical Association of the State of Alabama The Alliance to the
Medical Society of Mobile County Alabama Pima County Medical
Society Alliance Arizona CMAA (California Medical Association
Alliance) California CMA Alliance (California Medical Association
Alliance) California LACMA Alliance California North Valley Medical
Association Alliance California Santa Clara County Medical
Association Alliance California Colorado Medical Society Connection
Colorado Alachua County Medical Alliance Florida Collier County
Medical Society Alliance Florida Florida Medical Association
Alliance FMA Alliance Florida Lee County Medical Society Alliance
Florida St. Johns County Medical Alliance Florida Medical
Association of Georgia Alliance MAG Alliance Georgia Fort Wayne
Medical Society Alliance Indiana Indiana State Medical Association
Alliance Indiana Vanderburgh Medical Alliance Indiana Kansas
Medical Society Alliance Kansas Greater Louisville Medical Society
Alliance Kentucky Kentucky Medical Association Alliance Kentucky
Northern KY Medical Society Alliance Kentucky Lafayette Parish
Medical Society Alliance Louisiana Shreveport Medical Society
Alliance Louisiana Michigan State Medical Society Alliance Michigan
Saginaw County Medical Society Alliance Michigan Mississippi State
Medical Association Alliance Mississippi Cape Girardeau County Area
Medical Society Alliance Missouri Missouri State Medical
Association Alliance Missouri Clark County Medical Society Alliance
Nevada Cape Fear Medical Alliance North Carolina Catawba County
Medical Society Alliance North Carolina Greater Greensboro Society
of Medicine AllianceNorth Carolina Mecklenburg Medical Alliance and
Endowment (MMAE) North Carolina North Carolina Medical Society
Alliance North Carolina Onslow County Medical Society Alliance
North Carolina Oklahoma State Medical Association Alliance Oklahoma
Berks County Medical Society Alliance Pennsylvania Florence County
Medical Society Alliance South Carolina 7th District South Dakota
State Medical Alliance South Dakota SMA Alliance Southern Medical
Association Alliance Southern States Knoxville Academy of Medicine
Alliance Tennessee Nashville Academy of Medicine Alliance Tennessee
Tennessee Medical Association Alliance Tennessee TMA Alliance
Tennessee Medical Association Alliance Tennessee
Washington-Unicoi-Johnson County Med Alliance Tennessee Harris
County Medical Society Alliance Texas Lubbock Crosby Garza Medical
Society Alliance Texas Nueces County Medical Society Alliance Texas
Tarrant County Medical Society Alliance Texas Texas Medical
Association Alliance Texas Medical Society of Virginia Alliance
Virginia Richmond Academy of Medicine Alliance Foundation Virginia
Rockingham County Medical Association Virginia
21. Facebook Page Listings on AMAA Website
22. Creating an Alliance Facebook Page Choose your name
carefullyits not easy to change what your policies will include who
will post and monitor the page
23. Creating an Alliance Facebook Page Set Goals Who you are
trying to reach Why are you trying to reach them What kind of
information you are trying to convey through Social Media What are
the benefits for your Alliance of using Social Media vs.
traditional media for information distribution
24. Creating an Alliance Facebook Page Important Facts
Additional page administrators may be added and removed Page
ownership can now be transferred. Posts can be deleted from you
Wall if they are inappropriate Users repeatedly posting
inappropriate content can be permanently blocked
25. Posting Post During Peak Times Thursday at 3:00 pm is
statistically the best time to post
26. Facebook Best Practices
27. Resources are Everywhere
http://www.facebook.com/help.php
28. Sharing Using You Tube You Tube is a social video sharing
platform for discovering, uploading, viewing and sharing
originally-created videos. YouTube provides a forum for people to
connect, inform and inspire others
29. Alliance on You Tube AMAA
http://www.youtube.com/user/amaalliance
30. Alliance on You Tube Lee County Medical Society Alliance,
Florida http://www.youtube.com/user/lcmsalliance
31. Alliance on You Tube California Medical Association
Alliance http://www.youtube.com/user/cmaalliance
32. Alliance on You Tube
http://www.youtube.com/watch?v=0dRI9vwMmI0 Alliance with the Washoe
County Medical Society, Nevada
33. Updating Using Twitter Twitter is a microblogging platform
for quickly sharing Whats Happening? It is a combination of instant
messaging and blogging
34. Twitter Basics You choose who you follow There is no liking
or commenting You say what you want and may or may not receive
feedback You can respond to someone elses Tweet
35. Twitter Basics Information is shared in maximum 140
character quickly posted sound bites When people post messages,
they are "tweeting When someone subscribes to your posts, they are
"following you" and they become one of your "followers Updating by
retweeting
36. Basic Twitter Symbols @ is combined with username to
reference someone or comment to them @amaalliance @debbiricks #
hashtag is generally used to tag keywords you want to be searched
by #amaamtg #amamtg
37. Alliance on Twitter @AMAalliance @CMS_Connection
@debbiricks
38. Connecting Using Linkedin Linkedin is a business-oriented
social network People form connections with other professionals
Linkedin profiles highlight education and past work experience
39. Professional Connections Build Connections Now Decide Who
Are You? Every Professional Can Benefit Linkedin Groups Groups I
Belong To
40. Social Media Policy & Protocol Establish Policy and
Protocol Make sure all information is verified for accuracy. AMAA
policy- repost or post upon request of President or President-elect
Obtain releases if using photos containing pictures of persons not
already posted Respect the organizations mission Understand
liability Post Regularly
41. Social Media Footprint What you post on social media is the
trail you leave behind
42. Online Reputation Search for yourself online and see what
others see
43. Market Your Social Network The North Carolina Medical
Society Is Growing Its Social Network
44. Direct Member Communications Printed Materials
www.mailchimp.com www.ConstantContact.com Email Marketing
45. Email
46. Email Networking Protocol Leave in the Message Thread
Answer emails swiftly Dont have an answer to someonee email? Let
them know and get back to them later. Double check exactly who you
are sending the email to. Avoid the temptation to always reply to
all. Read your email before you send it.
47. Before You Hit Send Make sure what you post on your email
message is factual and is not an emotional response. You cant take
back an email that has been sent.
48. Networking Using The Cloud
49. Dropbox
50. What Is Dropbox
51. Sharing onDropbox
52. Dropbox Homepage AMAA Folder
53. Sharing a Link on Dropbox 2012 Folder
54. Sharing a Link on Dropbox 2012 Annual Meeting Folder
55. Sharing a Link on Dropbox 90th Anniversary Presentation
Folder
56. Sharing a Link on Dropbox Select PDF and then Share
57. Send URL (Uniform Resource Locator) Sharing a Link on
Dropbox Link
58. Dropbox
59. Getting Started Or Learning More Search Online for Helpful
Information Read Social Media Blogs Take Social Media Training
Courses Attend Seminars and Webinars Or Just Dive In
60. Interacting, Sharing, Updating, Connecting with Medical
Alliance Members Through Social Networking
