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ALTERNATIVE SOCIAL MEDIA Social Search Bonus Round!

Social search training 3: alternative social media

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Page 1: Social search training 3: alternative social media

ALTERNATIVE SOCIAL MEDIA

Social Search Bonus Round!

Page 2: Social search training 3: alternative social media

(More people than you think…)

Who cares about G+?

Page 3: Social search training 3: alternative social media

1. Search people & pages2. Google Communities

a. Search by location (some results)b. Search by topic (lots more results)

3. Find LOCAL... a. People (Google Plus posts)b. Google Hangouts (broadcasts)c. Google Events (BTW, a few local groups

and businesses are already using these regularly instead of press releases)

Why care about G+?

Page 4: Social search training 3: alternative social media
Page 5: Social search training 3: alternative social media

LinkedINExcellent for tracking down:

1. Companies (potential sources, verification)2. Professionals (find & message employees

who work for a business you’re reporting on)3. Locals (find & message professionals in our

coverage area)

Page 6: Social search training 3: alternative social media

Search keywords, names (employees and businesses), schools, proximity, and ZIP codes

And see who’s hiring...

Page 7: Social search training 3: alternative social media

RedditNo idea where to start? Stick to the search bar, and don’t forget to check the comments:

1. Find communities based on common interests, locations (regions, areas, cities)

2. View trends3. Don’t forget to scan the comments

Page 8: Social search training 3: alternative social media
Page 9: Social search training 3: alternative social media

VIZ!● Pinterest (now with mapping feature!*)● Tumblr (mostly memes, but also pics)

○ Imgur (NEWZ MEMZ!! — opinion… sorta)● Instagram (you can’t post links, though)● Paper** (Facebook’s new app)* Super new! Haven’t had a chance to try it yet** So new I’ve barely even blogged about it

Page 10: Social search training 3: alternative social media

KloutSign up for an account, then download the Twitter plug-in● The higher the score, the better the likelihood they are

legit — or at least able to interact with you on Twitter (and probably other social media platforms as well)

Verification tools

FourSquare1. Find locals (near you or at a specific location)2. Check up on local businesses (don’t forget to check

the comments)

Page 11: Social search training 3: alternative social media
Page 12: Social search training 3: alternative social media

@GNAdvThanks for playing.@GNAdv | beyondtetris.net