#DiwaliWithSargam

Contest Report

Campaign Highlights

• There has been more than 230% increment in the Total number of Engaged Users during the contest period.

• During the duration of the contest Total Reach increased by 96% as compared to the previous 15 days.

• During the duration of the contest Total Impressions increased by 129% as compared to the previous 15 days.

• In addition to above data, the contest post fetched us a total of 22,743 Engagement (Likes + Comments +Shares)

• Gain in the number of Facebook Fans - 3767

Campaign Idea

Since there was a lot of hype about the latest Apple phone i.e. iphone 7, a contest was

rolled out in which the gratification was iphone 7.

This was a single post contest, wherein we asked people to like our page, the contest

post & share the same. The contest started on 16th October, 2016 till 31st October, 2016.

Since the campaign was during the festivities, we used the hashtag - #DiwaliWithSargam.

Campaign Brief

A single post was made asking them to just like & share the post in order to win an iphone 7.

1 lucky winner will stand a chance to win Apple’s latest phone i.e. iphone 7.

The rules of the contest were –

1. Like our Facebook Page2. Like & share the contest post

3. Share using #DiwaliWithSargam

Facebook – Page Highlights During the Contest

There has been an overall rise in the numbers during the contest period.

Parameters 1st - 15th October 16th -31st October(During the contest period)

Percentage Increase/Decrease

Daily New Likes 1,961 3,767 92.09

Daily Engaged Users 4,603 15,643 239.84

Daily Total Reach 1,39,076 2,73,430 96.60

Daily Total Impressions 1,96,387 4,51,186 129.74

Facebook – Organic Reach

During the duration of the contest, the organic reach was increased by 707.84% as compared to the previous 15 days.

Facebook – Reactions

During the duration of the contest, the number of reactions increased by 961.5% as compared to the previous 15 days.

Facebook – Shares

During the duration of the contest, the number of shares increased by 1561.8% as compared to the previous 15 days.

Facebook Page – Post Details

Facebook Post – Insights

Numbers

Total Post Reach 86,403

Total Post Impressions 1,66,928

Total Engaged Users 6,657

Total Likes 1,711

Total Comments 2,026

Total Shares 19,006

Thank You

SoLoMo Media Private Limited

pranshu@solomomedia.com+91-9717 066 758

www.solomomedia.com“Passionate about community building and content marketing”