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The Latest Way to Tell Your Organization’s Story
#NPWStorify
Agenda1. Introductions2. Successful Live Tweeting3. Anatomy of Storify4. Create your own Storify!
#NPWStorify
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TWEET THIS NOW!
Learning about #Storify & live-tweeting from @yergeaus & @AnnaWright27 of @wca4kids at today's @NPWestchester Marketing group. #NPWStorify
What is Live Tweeting?
#NPWStorify
What is Live Tweeting?
#NPWStorify
•Using Twitter to promote an event and share content as it is happening
•Dialogue based-give a sense of what is occurring at the event
What is Live Tweeting?
• Tweet key content from each speaker • Tweet pictures/videos, especially from rallies,
marches, etc.• Decide before the event what your goal is by live
tweeting• Record of the event and what was said?• Key takeaways?• Support for policy or funding changes?#NPWStor
ify
When should I live tweet?
#NPWStorify
When should I live tweet?
• When there is dialogue/conversation• When you want to extend reach
beyond the people in the room• To elevate an issue or a concern• Remember: Twitter is public and
easily shared, construct tweets carefully #NPWStor
ify
TWEET THIS NOW!
Use live tweeting to help capture conversation, build support, and share knowledge learned with others not in the room #NPWStorify
When should I live tweet?
• Public education events• Learning opportunities• Press events• Legislative action• Raise awareness• Rallies
#NPWStorify
When should I NOT live tweet?
• Use your judgement• Board meetings• Workgroups• “Closed door” meetings• Most fundraising events
#NPWStorify
How do I encourage live tweeting?
#NPWStorify
How do I encourage live tweeting?
• Create event hashtag• Assemble a tweet team• Provide handles and sample tweets• Remember: Make it as easy as
possible!
#NPWStorify
TWEET THIS NOW!
Encourage #livetweeting by making it EASY! Provide event hashtag, handles and sample tweets to attendees. #NPWStorify
How do I encourage live tweeting?
• Designate a tweet captain to monitor tweets
• Preschedule a few generic tweets• Bring a laptop or tablet
#NPWStorify
Anatomy of Storify
#NPWStorify
What is Storify?
• Digital curation tool used to search for elements from content spread across different social media to create a coherent narrative
#NPWStorify
Pull from existing sources
#NPWStorify
Pull from existing sources
Search hashtag or user here
All results displayed
#NPWStorify
Provide commentary
#NPWStorify
• Arrange content in strategic order• Add narration• Remember: You are telling a story
about your organization, mission, or issue
Tips for a great Storify
• Create shortly after event• Variety of users• Include images• Add short narration• Keep to one page
#NPWStorify
TWEET THIS NOW!
Use #Storify to creating compelling stories about your organization or mission and share with supporters. #NPWStorify
Share your Storify!
• Share on your social media pages• Notify users quoted in your story• Send to supporters• Repurpose/reuse
#NPWStorify
Example
Raise the Age Town Hall Meeting
#NPWStorify
Let’s Create a Storify!
#NPWStorify
Let’s Create a Storify!
• Create an account: storify.com • Choose your topic• #NPWStorify• #NFPSummit• #GiveLocalWP
• Pull in your content#NPWStorify
Contact Us:
Westchester Children’s AssociationTwitter/Facebook: @wca4kids
www.wca4kids.org 914.946.7676
Anna Wright – [email protected]
Sarah Yergeau – [email protected]
