Supercharge Your Facebook Marketing! 10 Facebook Mistakes Businesses Are Making... And How To Fix Them #fbmistakes

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Supercharge Your Facebook Marketing!

The Top Ten Mistakes Business Are Making on Facebook

Free online trainingwith

Mari Smith


WELCOME!• Hashtag: #fbmistakes• Q&A: – Facebook comments,

tweets, G+

• Free Guidebook• 10 Mistakes + solutions

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MISTAKE #1• Not RESPONDING to fan posts and

comments!– Customers are sending 2x messages that

require responses– Brands ignore five out of six – 71% of complaints on social media are made

on Facebook

Sources: SproutSocial, Edison Research

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Solution #1• Implement systems & resources to

RESPOND– People want to be seen and heard

• Need training?• How to manage negative comments– In-house system– Social media management (assign)

• Which companies “get” social care?

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MISTAKE #2• Your posts are overly PROMOTIONAL– Salesy, hypey, buy now, CTAs =

overdone

• Solutions:– Check your negative feedback– Try 40:40:20• 40% informative• 40% promo• 20% other

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MISTAKE #3• Not having a BUDGET for ads• Solution:– Allocate weekly budget – Test, test, test– Secret = proper training–Must be clear on what

you want to achieve

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MISTAKE #4• Using only the BOOST button– Less choices, less granular targeting

• Solution:– Promote select posts within

Ads Manager or Power Editor– Place “dark posts” – Split test– Build and use Custom Audiences

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MISTAKE #5• Promoting posts without a

measurable ROI– Perhaps your goal is engagement?

• Solution:– Use a phased approach• Mari’s 4-phase profit system

– Put content in 3 buckets:• 1) education, 2) entertainment and/or 3) CTA

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MISTAKE #6• Targeting the wrong AUDIENCE–Wrong demographics, or too broad

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Solution #6• Get super serious about granular

targeting!• Use Custom Audiences– Be careful with Lookalike Audiences

• Check Ad Relevance Score• Check negative feedback

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MISTAKE #7• Not using the CONVERSION pixel– Don’t know how to create, where to

place, or no access to website

– 90% of Fortune 500 companies don’t utilize Facebook pixels!Source: Mixpo

• Six to choose from– “Pixels are the beating

heart of an effective campaign”

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MISTAKE #8• Not having a compelling OFFER– Also, offer not compelling to enter email

• Solution:– Unique, special, different– Clearly target to your market– Split test– Get help!

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MISTAKE #9• Ineffective or poorly designed

LANDING PAGE– Not about just getting traffic, visits

• Solution:– Develop an audience of your own– “Hold visitors’ attention for three minutes,

they are twice as likely to return to your site than if you only hold them for one minute.”[Source: Chartbeat]

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MISTAKE #10• Not INTEGRATING Facebook –With overall marketing strategy–With other social media channels–With other digital methods–With offline

• Solution: – Get help, get training!– Holistic approach

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MISTAKES #11-50!• Includes:– Using the wrong ad bidding strategy– Not checking the right Insights– Overlooking the ‘Frequency’ metric– Ineffective Page cover image– Posting too often or too seldom– Obsessing over reach– Only posting the same types of content– Not having an effective follow up sequence– Ignoring ‘Frame of Mind’ marketing

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• NEW Online course• Go to: www.marismith.com/fbbb • How To Increase Your Reach, Leads,

Sales and Profits On Facebook!– Get Mari’s insider tips and latest best

practices– Learn how to INCREASE your conversions

and DECREASE your costs!16

http://www.marismith.com/fbbb


• www.marismith.com/fbbb – SAVE $200!

• VIP Upgrade – limited spots– Get your own dedicated Facebook Ads

Expert (independent)

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Course curriculum• Module #1 – How To Optimize Your Facebook Page &

Content• Module #2 – How To Create Facebook Ads That Convert • Module #3 – How To Reach Your Ideal Audience With Perfect

Targeting• Module #4 – How To Design Super Compelling Lead

Generation Pages & Offers• Module #5 – How To Build A Highly Profitable Sales Process• Module #6 – How To Rise To The Top With Stellar Social

Customer Care

• Go to: www.marismith.com/fbbb

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Q&A!• #fbmistakes

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Supercharge Your Facebook Marketing! 10 Facebook Mistakes Businesses Are Making... And How To Fix Them #fbmistakes