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Department of Information Science and Engineering
PES INSTITUTE OF TECHNOLOGY
Technical Seminar on
“Social Media for Supply Chain Risk Management”
Under the guidance of Ms Lavanya S.SAsst Professor, Dept of ISE
Presented BySpoorthi Sham1PI14SSE12
Frequently used social media by businesses
Supply Chain
Few supply chain companies
• Dell / Hp / Compact
• Toyota / Ford / GM
• Amazon
• Flipkart
Dell’s Supply Chain
Customer’s order
Manufacturing Storing MergingSupplier Customer
Supply on demand every 2 hours
Taken by internet or
phone
Internal storing in
manufacturing plant
Merging centers combine all
finished product to order
How is social media linked to supply chain?
Supply Chain Risks
• Source of risks
• Consequence of risks
• Probability or frequency of risks
• Detect ability of risks
Risk sources in supply chain
Supply Chain Risks based on Sources
Source Risk
External
Market uncertainty
Social
Social media
Natural disaster
Public health
Internal Labor
Network related Interaction and cooperation among
companies
Market Uncertainty Risk
• Variation in economic cycles
• Brand loyalty from customers
• Solution – Promotion through social contacts, advertising, social media websites
• Social media outlets can be accessed free of charge.
Social Risk
Social Media Risk
Natural Disaster Risk
Public Health Risk
Labor Risk
• Labor strikes
• Production uncertainties
• IT system uncertainties
Network Related Risk
• Lack of ownership – Blurring boundaries between buying and selling
• Chaos – Complexity forces
• Inertia – Lack of responsiveness to changes
Social Media based Supply Chain Risk Management Framework
Supply chain
information and
incidents
Social media feeds
collection
Social media data
analysis
Social media
platforms
Company 1
Company 2
Company 3Company
…
Individual users
Corporate users
Supply chain risk monitoring
Supply chain risk
identification
Supply chain risk assessme
nt
Supply chain risk mitigation
marketing
listening
Conclusion
• Advantages Provides timeliness, large pool of audience, relations and
cost advantages. Used for marketing, customer communications, risk
identification and management.
• Disadvantages Two sides of power of social media. Incidents may be quickly transmitted and magnified. Data accessibility, privacy issues, unbalanced age group
coverage, awareness of usage from companies, responsiveness and technical challenges.
References
• U. Jüttner, H. Peck, and M. Christopher, “Supply chain risk management: outlining an agenda for future research,” International Journal of Logistics Research and Applications, vol. 6, no. 4, pp. 197– 210, 2003.
• M. Giannakis and M. Louis, “A multi-agent based framework for supply chain risk management,” Journal of Purchasing and Supply Management, vol. 17, no. 1, pp. 23–31, Mar. 2011.
• D. L. Hansen, B. Shneiderman, and M. A. Smith, “Chapter 1 - Introduction to Social Media and Social Networks,” in Analyzing Social Media Networks with NodeXL, Boston: Morgan Kaufmann, 2011, pp. 3–9.
• The Use of Social Media in the Supply Chain: Survey and Extensions, Daniel E. O’Leary,University of Southern California.
Thank You
