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Graphical depiction of Taylor Swift media blitz.
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The Taylor Swi- Marke0ng Machine
Yahoo Live Stream 8/18/2014
Taylor Swi- Live Stream
• Releases cryp0c clues on Instagram 2 weeks before event
Pre-‐Pre-‐Event Marke0ng
• Search ads, SEO, banners and Emails go out
Pre-‐Event Marke0ng
• Drivers lead to link for stream or to host a party with friends via evite custom templates
Pre-‐Event Marke0ng
• Cameras on top of the Empire state Building start off the show
• TaylorSwiA.com goes down for new site to be uploaded
The Event
• Streaming event in studio
The Event
• Live quesEons
The Event
• Things we learned – New song is “Shake it Off” – New Album is called “1989”
The A-er Event – New video is released – New tour is coming
Thank You Paul B. Kaiser Digital Engagement hJp://www.linkedin.com/in/paulkaiser1
@onlinevision