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TBDI 2014: Why Photographs matter, and how to make photo pop! via Laurrence Norah @Lozula
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Why Photographs Matter
And how to make yours POP
HELLOI'm Laurence.
@Lozula
Findingtheuniverse.com
fb.com/findingtheuniverse
The bit where I tell you what I'm going to tell you
Why pictures are important to bloggers and brands.
What makes a good picture?
How to apply this to your world!
Why Photographs Matter
Why pictures are important
A great photo:
Drives Engagement
Can't be unseen
Tells a story quickly
Stays with the viewer
What makes a great picture?
What makes a great picture?
Composition
Story
Emotion
How to make it happen
Your options for sharing great photography
1 – Use Stock Photography
2 – Hire Me
3 – Do it Yourself
Why you should do it yourself
1 - Stock photography is not unique
2 - Much as I love you, I am still going to cost you money
How to make it happen7 Steps To Awesome Photos
Step 1
Learn how to use your camera
Step 2
Learn the basics of photography
Step 3Think of the story. What do you want to tell
your audience with your image?
Step 4
Take the picture already.
Step 5. Post-processing. It's important.
Step 6
Optimise your images for the web:
Compress for size
Alt, title and image name for SEO
Watermark. Subtly.
Step 7
Optimise your platforms for images
- Meta Data for Facebook
- Twitter Cards
- Easy sharing options: Pin-it, Tweet, Like, etc
Summary of how to apply this
- Learn the basics of photography
- Learn the software
- Optimise for your site
- Optimise for social media
The bit where I tell you what I told you
Why pictures are important to bloggers and brands.
What makes a good picture?
How to apply this to your world!
QUESTIONS?
@Lozula
Findingtheuniverse.com
fb.com/findingtheuniverse