#SPORTSYEAR2016MARCH 3RD

The strategy « Become the favorite team on the tour »

Communication « We » live to ride

The team Make this cycling team a team of human riders

The riders Be part of our life

Be part of our victories

OUR OBJECTIVES

WE TRAINED ALL THE TEAM ON SOCIAL MEDIA

RIDERS STAFF

=/

+ 1.000.000 followers

MORE THAN 1MIILIONS FOLLOWERS COMBINED

RIDERS MUST BECOME AN ONLINE BRAND

WE HELPED THEM WITH THEIR SOCIAL MEDIA IDENTITIES

TEASING ABOUT THE LAUNCH OF THE TEAM

REVEAL OF THE NEW IDENTITY OF THE TEAM

MORE THAN 10.000.000 ORGANIC REACH IN 3 DAYS

Philippe Maertens Communications Manager

QUESTIONS FOR PHILIPPE

WHAT IS THE ROLE OF SOCIAL MEDIA TODAY AT TEAM KATUSHA ?

HOW DID SOCIAL MEDIA CHANGE YOUR DAILY JOB?

WHAT DO YOU EXPECT FROM SOCIAL MEDIA ?

LAUNCHING OF A NEW PRO CLOTHING CYCLING BRAND

PRO RIDERS FOR PRO PRODUCTS

IDENTIFYING KEY OPINION LEADERS THROUGH SOCIAL MEDIA

Users LobbyingBrands

Shops Content & events

Media

UNDERSTAND LOCAL CYCLING ECOSYSTEM THROUGH SOCIAL MEDIA

London - @LadyVelo - 60k tweets - 6k followers - Eroica / Vulpine

IDENTIFIED CYCLING KEY OPINION LEADER IN LONDON

IDENTIFYING KEY OPINION LEADERS AROUND THE WORLD

Thank you