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Member Meeting 2October 25, 2016New York City
Learn more about Member Meetingshealth.socialmedia.org/meetings
Texas Scottish Rite Hospital for ChildrenMarley Goudge
Unscripted: In our patients’ voices
• Leadership buy-in • Clear direction • Quality of patient stories • Turnaround time • Purpose • Reaching our audience • Small budget
Before
Focus Medical/Research
Audience Whoever will listen
Finding stories Reactive
Video length Avg: 4:45
Distribution YouTube
Production time Long
Format Scripted
• Shift in hospital landscape • Desire to stay relevant • Buy-in from senior leaders • Launch of brand campaign • Opportunities on social
media
Before After
Focus Medical/Research Building the brand
Audience Whoever will listen CFMO
Finding stories Reactive Proactive
Video length Avg: 4:45 Avg: 1:54
Distribution YouTube Facebook, Twitter, YouTube
Production time Long Short(er)
Format Scripted Unscripted
• Use existing footage • Ask yourself:
• What did you overlook the first time?
• Can this stand alone? • Is there a theme?
• Extend the life of content
• Identify opportunities • Know your audience and
how to reach them • Create content that is timely
and relevant
To see our videos and other content, visit:
Facebook.com/tsrhc
@TxScottishRite
YouTube.com/tsrhchildren