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The art of over sharing
MA Arts Admin Class2-4pm – 1st of June 2015
Aims of this session are.
1. To understand your own relationship to social media.
2. To know what you want to do with social media.
3. For those that aren’t confident – we are going get
4. We are going to use some of the data analytic tools to analyse NPO’s in the UK.
5. Also an aim in this sessions is to have as much fun as we can.
Smartphones
• Smartphone penetration is now at 75%.
• Mobile and Tablet is the preferred way for new potential customers to find out about about you or your brand.
• People can begin a journey with you from anywhere.
• It is essential for you to build your own distribution tools for for your own content.
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Social Media is only really 5 years old.
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#selfie
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‘The empiest Vessel Makes the loudest noise when
banged.’African Proverb.
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This is #Megastar
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It gets you things that money can’t buy.
Your connections can help balance the precariousness of being an artist.
It is fun. Could it be a fluid experment in identity.
No Barriers. Allows you to be an influencer.
Why Social?
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Early Online Identity
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Did celebrities teach us how to use Social Media?
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@PC DavidRathband
Small Experiment
Go to Topsy.com
Click on ‘Tweets’
Search @PCdavidRathband
Where do you stand online privacy?
Privacy & Online Identity
DAVID: @davidRathband. 3016 Tweets. 319 Following. 11042 Followers. Sad to announce Mrs R has called time on our marriage. Separation permanent.
KATH: @KathRathband. 2754 Tweets. 605 Following. 1228 followers. Slight inaccuracy in the tweet by @pcdavidrathband – He left us and refuses to come home. #TheTruthWillOut
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It is a news source that you create yourself.
It is a whole story in a headline.
Owned Media, Bought Media, and Earned Media
You are the Editor.
A sea of Smartphones
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Set up a Tweet Wall for this class
Please Tweet as much as you like as the class goes on.
We will read this as a reminder at the end.
Let’s look at Twitter
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Above all be human.
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Hashtags make your posts searchable
Hashtags are after-thoughts, theatrical asides
Hashtags prove your are Human
An exercise in Hashtags
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#SocEnt (social entrepreneur/entrepreneurship)
#SocEntChat (monthly social entrepreneur chat by Ashoka)
#socialentrepreneur (for those who don’t know about #SocEnt)
#Prize4SC (prize for social change)
#4change (that’s right, “for change”)
#BoP (base/bottom of the pyramid)
#nonprofit (self-explanatory)
#nptech (nonprofit technology)
#SSIR (Stanford Social Innovation Review)
#i4c (internet for change)
Research your Industry’s #hashtags
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Let the weekend begin!
Wearing socks with Crocs is so stylish
Just dropped my second ice cream cone.
I hate when people smoke e-cigarettes indoors.
The movie #Gravity is beautiful, but so terrifying!
I’m loving 'The Sound of Things Falling' by Juan Gabriel Vasquez
Let’s make some.
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Some Tips about taking part in the conversation. Re-Tweeting
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Side Effects
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Less able to remember information as we crowd source answers from friends and google.
We are less able to concentrate if we know we have a message on our phones.
Often what we think of as multi-tasking is in fact just task switching.
Downtime and responsibility.
Some side effects
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#fails – SusanBoyle
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Starbucks #Fail
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#RaceTogether failed because of (1) poor brand alignment, (2) authenticity deficit (3) poor reaction.
Starbucks #Fail
The Half-Life of Content on Social Media.
Don’t be afraid of over-sharing. People are on social media when they have time to be on social media.
Let’s do a study
Find an NPO Institution from the list. Analyse the last 30 days of tweets. See what categories they fall into in the
Asset Inventory? How human are they? How much marketing? What are their biggest announcements? Do you get a sense of Buzz –
unstopable momentum
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Festival “mentality” Celebration
Provocative collaborations
“Leadership Idea”
World event
Anniversaries
What are Institutional Events
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Content Strategies + Event Timetables are key to success
Go to followerwonk Type in an artist you love in your
industry. Who else loves them. – Find 10 you
want to be friends with Analyse the followers of an institution Compare the followers of two
institutions. Find the 25 people who you are going
to treat specially.
Followerwonk
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“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.”
Your personal Brand
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Email: [email protected]
Twitter: @goldenanorak
Instagram: @goldenanorak
Message Me.
Christopher Hogg
