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The Benefits of Social Media in Engaging Young People on
HIV PreventionBy
Alalade Akinola OlusegunYouth Programme Assistant
Population Council, Nigeria
Outline• Overview• Nigeria Internet Statistics• Top Online Activities in Nigeria• Social Media• Nigeria’s Most Frequently Used Social
Networks• Facebook in Nigeria• Importance of Social Media• Recommendation • References
Overview• By the end of 2013 Nigeria’s population was
estimated to have grown to over 173 million people1.
• Globally 2,100 adolescents and young people are infected with HIV every day2
• Young persons aged 10-24 numbered over 63 million4. With about 3.2 million Nigerians presently living with HIV3.
• In 2012, infection rates among young people in Nigeria aged 15-19 was put at 2.9%; 20-24 at 3.2%4
Internet
Nigeria Internet Statistics
Number of internet users in Nigeria:
67,101,452
Internet penetration in Nigeria:
37.59% Internet Live Stats, July 2014
Nigeria Internet Statistics Cont.
Nigeria has the largest internet population in Africa and is 8th in the world
Internet Live Stats, July 2014
Nigeria Internet Statistics Cont.
There are more internet users in Nigeria than there are people in living in Tanzania
Based on data from Internet world stats, and Tanzania 2013 population census
Nigeria Internet Statistics Cont.
Guardian, December 10, 2014
Nigeria Internet Statistics Cont.• The average Nigerian netizen spends not
less 3 hours on the internet daily5
• 67% of Nigerian netizens are male5
• 78% of the Nigerian netizen are between the ages 19 and 355
• Students represent 45% of the Nigeria’s internet population 5
Top Online Activities in Nigeria
Online shopping
Entertainment (Music, Videos, Gaming)
Downloads
Social networking
News and information
E mail
Work, Business/studies
15%
46%
45%
72%
78%
55%
48%
Terragon insight 2013
Social Media
• Social media are forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)6.
• There are at least 9 million social media users in Nigeria5.
• Majority of social media users fall within the age bracket of 16 to 44 years7.
Social Media Cont.
83% of social media users in Nigeria are active Terragon insight,
2013
Nigeria’s Most Frequently used SNS
Nairaland
Mobo free
Skype
Naij
Google +
Eskimi
2go
13%
17%
17%
22%
23%
42%
46%
57%
77%
83%
Terragon insight, 2013
Facebook in Nigeria
5,357,500
18-241,930,420
users
male Female69% 31%
Number of users
Largest age group
Gender distribution
Socialbakers.com
Importance of Social Media• The potential exists can be explored by all
organizations dealing with issues of public health in Nigeria11
Importance of Social Media Cont.• To mobilize millions of people to support
and advance course9
Importance of Social Media Cont.• A large number of Nigerian youth can be
reached with important HIV information11 • The frequent use of social media will actively
engage the attention of youth and will keep them reminded of obligatory practices to keep them safe and healthy11
• As revealed Facebook and Twitter are the most widely used social media sites. Social media campaigns on health public issues such as HIV can refocus their effort on reaching Nigerian youth through these popular social media sites11
Recommendation • Organizations engaged in coordinating and
implementing HIV and other related infectious diseases to embrace the active use of social media services to strengthen prevention programmes.
References 1. World bank (2013)
https://www.google.com.ng/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=Nigeria+population
2. UNAIDS (2014) ‘ The M A C AIDS Fund, Rihanna and UNAIDS team up to reach nearly 2 million young people in need∙ ∙ of lifesaving HIV treatment’ - See more at: http://www.avert.org/young-people-adolescents-and-hiv.htm#footnote1_rf05god
3. GARPR (2014) Nigeria Progress Report http://www.unaids.org/sites/default/files/country/documents/NGA_narrative_report_2014
4. Federal Ministry of Health [Nigeria] (2013). National HIV & AIDS and Reproductive Health Survey, 2012 (NARHS Plus). Federal Ministry of Health Abuja, Nigeria
5. Terragon limited (2013). State of digital media Nigeria. Available at: http://twinpinenetwork.com/publications/NIGERIA-State-of-Digital-Media-2014.pdf
6. Social media. (n.d.). Retrieved December 15, 2014, from http://www.merriam-webster.com/dictionary/socialmedia
7. Olowu AO, Seri FO (2012), A study of social network addiction among youths in Nigeria J. Soc. Pol. Rev. 4:62-71
8. Chapter 2:The Epidemiology of HIV/AIDS in Nigeria retrieved from http://www.apin.harvard.edu/Chapter2.pdf
9. Okoro N, Nwafor KA (2013). Social media and political participation in Nigeria during the 2011 general elections: the lapses and the lessons . Glob. J. Arts Hum. Soc. Sci. 1:29-46.
10. Ogunlesi T (2013) . African Facebook users in 2013. www.rjr.zarjrpd/rjr.../Youth_and_Social_media_in_Nigeria.pdf.
11. Abah, R.C., Aderibigbe, T., & Olubunmi, A. Importance of social media in engaging young people on Human Immunodeficiency Virus (HIV) prevention. Journal of AIDS and HIV research . Vol6(8),pp.155-159, September 2014. DOI:10.5897/JAHR2014.0302
