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Jennifer Aden Enterprise Sales
Virool [email protected] Direct: 415-Āā403-Āā2268 Cell: 213-Āā864-Āā2146
VIROOL.COM 2 |
Why use online video? ā¢āÆ ShiEing TV ad budgets to online video made campaign reach more
effecKve by generaKng a liE in*:
āāÆ Brand recall (33%) āāÆ Message recall (45%) āāÆ Likability (40%) āāÆ General recall (15%)
ā¢āÆ 15 % ReallocaKon of television-Āāonly budgets resulted in a 4.2 percent increase in reach at an 11 % lower CPM
*Nielsen and IAB study December 2013
VIROOL.COM 3 |
What is NaFve Video AdverFsing?
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2. āÆPart of the Content Stream 3. āÆRelevant 4. āÆEngaging 5. āÆEffec=ve
NaFve AdverFsing Is:
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People Share NaFve Video, Not Pre-ĀāRolls
ā¢āÆ Generate 82% brand liR compared to 2.1% with pre-Āārolls.
ā¢āÆ Viewers opt-Āāin to watch naKve video
ā¢āÆ NaKve Video AdverKsing empowers the viewer to spread the brand message, and is discovered in environments conducive to sharing (i.e. social media)
VIROOL.COM 6 |
Would you Rather Promote Your Videoā¦
ā¦ Just Here ā¦Or Here As Well?
VIROOL.COM 7 |
1 BEHAVIORAL TARGETING
AGE GENDER LOCATION INTERESTS PLATFORM
We will show your video to the people who fit your demographic AND are likely to share your content
with their friends.
VIROOL.COM 8 |
2 CONTEXTUAL TARGETING
We Kme it perfectly by showing your video to people currently reading informaFon related to your video.
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3 RE-ĀāTARGETING
Re-Āātarget the most engaged viewers w/offers for increased ROI!
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ā¢āÆ Reports in real-ĀāFme: impressions, views, shares, clicks, engagement, and geo-ĀālocaKon.
ā¢āÆ See who is watching your videos, from where and from what device.
ā¢āÆ See who is sharing your video on Facebook, Twi\er in real-ĀāKme.
REAL-TIME ANALYTICS 4
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Comprehensive Reports
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Monitor Engagement
VIROOL.COM 13 |
CompeFFve Analysis
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Placement Examples
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Blogs And Websites
Videos will be displayed
seamlessly on blogs and sites
We work with over 10,000 leading sites to seamlessly display your video as part of their content
Publishers include:
VIROOL.COM 16 |
We work with 200+ Facebook Apps and Games and are able to reach over 100M viewers on Facebook
Facebook & In-ĀāGame Placement
Publishers include:
We only show
the video to the demographic
youāre looking to target.
VIROOL.COM 17 |
Publishers include:
Mobile Placement
We work with 20,000 games and apps on iPhone and Android to deliver the most targeted video soluKons for our clients.
Overlay share bu@ons and custom
calls to ac=on
Customize player for targeted
engagement!
Want to include interacFvity In the player?
NO PROBLEM!
We will work with your clientās campaign needs to customize the player in any
way we can.
VIROOL.COM 20 |
Case Studies
VIROOL.COM 21 |
Turkish Airlines - Kobe vs Messi
ā¢āÆ 2.5M YouTube views in 24 hours ā¢āÆ 250k Paid views ā¢āÆ 25k Facebook shares, 10k Tweets ā¢āÆ 10x More Earned Media
VIROOL.COM 22 |
Expedia-Whatever youāre looking for
ā¢āÆ 2.6M+ Total Views ā¢āÆ 400k Paid Views ā¢āÆ 115k+ FB Shares, 8k+ Tweets, 9k+ Google+
Shares ā¢āÆ 6.5x More Earned Media
VIROOL.COM 23 |
Adobe- Jesse Watt #madethis
ā¢āÆ Average engagement Fme: 1 min, 15 seconds ā¢āÆ 83% engaged longer than 30 seconds ā¢āÆ 52% Share Rate ā¢āÆ 7x More Earned Media
VIROOL.COM 24 |
Sony Xperia Z1
ā¢āÆ 12M YouTube Views ā¢āÆ 1M Paid Views ā¢āÆ 100k FB Shares, 24k Tweets ā¢āÆ 12x More Earned Media
VIROOL.COM 25 |
35,000+ Customers Use Virool
Over 100,000 Videos Promoted