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Useful Social Media held their annual Social Media Corporate Conference in San Francisco. Social Media Directors from some of the biggest brands across the globe came together to share their secrets to social domination. NBC, Wells Fargo, Southwest Airlines, U-Haul, StubHub, TradeKing, NASA, Western Union Bank, LinkedIn and more. Hope you get some great insights for your companies social media from this presentation. It's great to see the success these companies are having by implementing social into every part of their business. It's no longer social media for business. It's SOCIAL BUSINESS.
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#CSMSF Social Media Corporate Conference
San Francisco September 15-16, 2014
By Kimberly Allison, CEO of Marketing Rx Inc.
Coffee was poured &
minds opened
We listened to Social Media Directors from Top Brands
Worldwide:Kellogg, NBC, NASA, Best
Buy,Wells Fargo, Western Union
Bank Stub Hub, U-Haul, Sega, Southwest Airlines, Trade King, LinkedIn and more.
1. It’s about real moments and disconnecting from technology. People have Mobilephobia - the fear of being away from your mobile device. There’s an app that will help you disconnect from technology. Funny but true!
2. Media binging. You get all media, digested from all channels all at once.
3. Collaborating is the new owning.
Top 6 Trends in 2014
4. Branded utility. Creating useful content. Teach people and then they will buy.
5. Distributed expertise. More inclusive & less academic, widely available expertise. People are offering free (or charging small hourly fee) for consulting and teaching workshops to attract new clients.
6. Loveable Imperfection. People love it when you look silly, make mistakes & aren’t perfect.
Full trend report is at www.15trends.com
Top 6 Trends in 2014
Social is going to shiftfrom campaigns to engaging stories
What makes a good story?By @Dubois at NBC
The 3 R’s:
1. RELEVANT Is your content timely. Does it even make sense to tell the story to your audience.
What makes a good story?
The 3 R’s:
2. RELATABLEIs your story for your audience? How are you using data to inform your story telling decisions? Make content people will relate to.
What makes a good story?
The 3 R’s:
3. REALMake a personal connection. Gain trust. Trigger emotion in your story telling. Use experiences to tell your story. Never trick your audience with a false link.
Social Media for Customer Care
You must engage the customer where they prefer to have a conversation with you.
Often times when people are upset on Social Media they simply want an apology. People prefer to use Social Media over a call centre.
Southwest Airlines has reduced their costs by embracing Social Media. They reduced head costs for customer relations & have a listening centre with 8 representatives and 2 leaders in the Social Care Group.
Monetize your social community
Tips by Joseph Nolan of Stub Hub
It’s crucial to focus on your goals. For Stub Hub, their Social Content is in line with 2 goals. 1. Engagement or 2. Acquisition.
When your business priorities overlap with customer demands… that spot in the middle? That’s the sweet spot!
To be successful at monetizing your Social Community it’s all about targeting and pushing out the right content at the right time.
FOCUS
Retargeting on Facebook.Advertising to Lookalike Audiences & Custom Audiences on Facebook.Using keywords in Twitter Ads.
“Buzzjacking” Love this word! Example: X band is HOT! “Tell us why you love X Band with #iwanttix for your chance to win a $200 gift code today.
No ad budget is applied to content until it catches fire… then amplify with ads.
More Ideas:
Plus One Program. Gives customers incentives to return and buy again.
Search out influencers who would love your product/brand and who have huge following. Reach out to them and get them connected to your brand and giveaway.
More Ideas:
Their Fan Friday contest weekly is HUGE!
This post to the right has341 Likes and over 2000 comments!
#FanFriday at StubHub
The future of Social Media
1 in 25 businesses report they have a robust social strategy. There is a big need there.
Are you responding or reacting in the social world?
Half of companies report that they collect social outcome data but rarely use them to drive change within an organization.
No one owns social media. It’s a synergy of departments working together in harmony.
Have a shared vision and report quarterly.
Create a Social Media Council. Managers from each department come together monthly to share & be in the know. IT, HR, Digital, Marketing, Sales, E-Commerce.
Mobile is a big trend. Social and mobile will intersect even more in the future.
