The Negative Impact of Social and Mass Media on People’s Behaviors

as Reflected on Harvey Kahn’s Girl Fight

Galuh Wuri Puspaningrum0911113019

Chapter I

• Background of the Study

MEDIA

Hamidjojo cited in Latuheru (1993, p. 4) :“Any medium used by people to spread their idea and oppinion to receivers”

Social Media

Mass Media

The manipulation as a form of media power can change people’s thought

and attitude towards something discussed

(Djik, 2008)

Society

Hayley write offensive statements on her friends Facebook wall about popular girls The girls beat her and record the violation video.

Hayley parents imprisoned the girls

The videos become hit on Youtube and mass media start to gain information about them.The girls’ parents try to gain public sympathy by using mass mediaHayley and her parents give their own statements to media

Hayley forgive the girls to stop media explosion about the issue.

Synopsis

Problem of the Study

The problem of this study is formulated as “The negative impact of social and mass

media on people’s social lives and behaviors as potrayed on Harvey Kahn’s Girl Fight”.

Objective of the Study

The objective of this study is to analyze the negative impact of social and mass media on people’s social lives and behaviors in

order to understand the effect of social and mass media on society

Chapter II

• Theoretical Frameworks

Socio-Psychology

“The scientific study on how people think about, influence, and relate to one another” (Myers, 2010)

Social Thinking

Social Relation

Social Influence

Attitudes and

Behaviors

Society

Media Studies

“A study of the media as one of the most important producers and disseminators of symbolic meanings (content) to the public, a group, an organization and/or the individual”. (Fourie, 2010)

Film Studies

“It offers some benefits for people to opens up new channels of awareness and new depths of

understanding. The more people have understanding of a work of

art, the more completely they will appreciate art”

(Boggs & Petrie, 2008)

• Previous Studies

1. The Role of Media Violence in Violent Behaviors (2006), a research by L. Rowell Huesmann from Institute for Social Research, University of Michigan and Laramie D. Taylor from Communication Department, University of California.

2. The Socialized Shopper (2010) by Mark Renshaw, Digital Practice Lead at Arc Worldwide

• Research Methods

• Decide the object of the study• Observe the object of the study• Find the suitable approach and theory• Collect the data• Analyze the data

Chapter III

Findings & Discussions

• The Negative Impact of Social Media on People’s Behaviors in Society

Social Influence and Social Thinking

Behaviors

Figure 3.2 Taylor and the other girls are making videos to be uploaded on Youtube

Alexa: “You want to get a lot hits on Youtube? Flash your boobs”Taylor: “Do you dare me?”

Figure 3.3 Taylor records the moment when Hayley gets bullied by Kristin and the other girls

Lauren : We should show people what happen when you disrespect us.Becca : You guys really think we should do that?Taylor : You know how many hits that will get us? Girl’s fight get tons of hit. Tons!

Social Relation Behaviors

Figure 3.6 Hayley uses Facebook to communicate with her friend. Girl Fight minute 00:07:05

• The Negative Impact of Mass Media on People’s Behaviors in Society

Figure 3.9 - 3.10 Media expose the bullying isue. Although they are on jail, the girls are happy because they become famous

Figure 3.13-3.14 The girls and their family try to defend themselves by using media

One of the ways to influence the structure of a model and the understanding of a news event is to manipulate what information is

important (Dijk. 2010)

Chapter IV

Conclusion & Suggestion

Conclusion

• Media are created to facilitate human’s need of information and communication.

• The influence of media on people’s behavior in their social life are represented in some literary works especially film.

• Girl Fight is a movie which reflects media’s impact on people’s behaviors. In this film, it is clearly seen how social media Facebook and Youtube effect people’s attitude and behavior towards the other which mostly in negative ways.

• Mass media such as television are reflected as a tool to gain public opinion and sympathy.

• Mass and social media in this film affect the social thinking, social influence, and social relations among the characters.

Suggestion

This study focuses in media’s negative impact on people’s behaviors. The writer of this study recommends to the next researchers to discuss about the positive impact of media on people’s behavior as a part of society in Harvey Kahn’s Girl Fight.