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Halloween is the second highest grossing commercial holiday after Christmas, it's time that you learn more about the Halloween Shopper.
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will handout candy
will carvea pumpkin
will visit ahaunted house
will throw orattend a party
will dressup their pets
of 18-40year old adultswill wear a costume
Shopping begins at the end of September
will be spent on candy, and$360 million on greeting cards
BILLION
will be spent on costumes, petcostumes, treats, and festivities
BILLION
people will celebratethe holiday
MILLIONfor parties in the US, behindNew Years Eve and Super
Bowl Sunday
LARGEST DAY
How we celebrate
Begin shoppingbefore Sept. 30
Begin shopping the �rsttwo weeks of OctoberDon’t shop till the last
two weeks of October
Sources: Halloween Spending Survey 2013, National Retail Federation’s, Google
We are a publisher of high-quality, user-generated content that drives sales for brands and retailers. In 2013, CB ran over 500 advertising programs for brands and retailers creating over 1 million pieces of content, generating over 2.8 billion impressions and influencing natural search results to help drive measurable sales focused on category growth,
new product launches, in-store demos and seasonal events.
THE RISE OF THE
Halloween is the second-highest grossingcommercial holiday after Christmas.