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Your brand’s purpose should drive your social media efforts - “You must tell a story worth telling to be a brand worth sharing.” Simon Mainwaring, CEO of We First. Unfortunately, far too many companies focus on the telling rather than the story. When it comes to telling a compelling brand story, nothing is more compelling than letting your audience to the telling. So, how do you get your audience talking? Build compelling stuff - teams, products, services, and content!
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