The sharing economy

The Biggest change since the industrial revolution

In 2013 the the Chicago Sun laid off all their

photographers

In 2016 Finland will no longer teach cursive handwriting

in school

“We want to embrace diversity. If you feel, respectively, that you can get a higher return than the 38 percent you got last year, it’s a free country. You can sell your shares of Starbucks and buy shares in another company.”

-Howard Shultz, CEO Starbucks

“I’m so happy you are a good husband to Mommy.”

Our world is changing

has changed

h"p://www.umassd.edu/cmr/socialmediaresearch/2015fortune500andsocialmedia/  

Spend your marketing budget

on assets not on expenses

What does everyone want to see on your website, Facebook,

Twitter and Instagram?

House Porn

But don’t let them know you’re a realtor

Twitter demographics 37% of adults 18–29 year olds 25% of adults 30–49 year olds

12% of adults 50–64 year olds 10% of adults 65+

78% of the Fortune 500 have a Twitter account (down 5%)

 

Use Hootesuite

Twitter:

Be the happy friendly one at the

party (Not the negative Nancy or Grumpy Gus)

 

Facebook demographics 87% of adults 18–29 year olds

73% of adults 30–49 year olds 63% of adults 50–64 year olds

56% of adults 65+ 74% of the Fortune 500 are on Facebook, down

6% year on year.  

Facebook to dos:

Boost posts (only 10-12% of your fans get to see your updates, boost posts to increase reach)

 

Facebook to dos:

Contest  

Facebook Contests: Like to win Comment to win Answer a Trivia question to win Fill in the __________ to win Photo Contest Caption contest  

Facebook:

Allow people to waste time with you

 

Instagram explained 1.  Take a picture

2.  Make it look good 3.  Create a witty caption

4.  Add some hashtags  

Instagram demographics

53% of 18–29 year olds 25% of 30–49 year olds

11% of 50–64 year olds 6% of people 65+

the Fortune 500 usage of instagram has grown from 20% to 33% in the past year  

How do you engage on Instagram?

How do you engage on Instagram?

10 minutes of double tapping a day will change your life!  

Twitter-like, retweet, and @ reply

Facebook-boost posts, throw contests, have fun

Instagram-variety of pics, witty captions, like other peoples’ photos

Dare to be awesome….

Experiment, experiment, Experiment.

What are you going to start sharing?

Questions?

strategylab.ca

@stratlab @jephmaystruck

Resources: http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ http://www.adweek.com/socialtimes/canada-social-media-study/614360

http://www.bloomberg.com/news/videos/b/731edc13-12da-4f6f-bcca-f1aadc52e207

http://sproutsocial.com/insights/new-social-media-demographics/#twitter

http://www.agorapulse.com/blog/facebook-timeline-contest-creative-ideas

http://www.umassd.edu/cmr/socialmediaresearch/2015fortune500andsocialmedia/