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What is the Make it or Break It
Factor in Hotel Booking
?
Alps
Caribbean
Hong Kong
Santorini
FreeWiFi*
* http://press.hotels.com/en-us/news-releases/hotels-com-survey-finds-free-wi-fi-is-the-make-it-or-break-it-factor-in-hotel-booking/
But, how can you get value out of something
Free?
1. By getting to know your
guests better
2. Gaining FB “Likes” ,
Check-ins and Twitter followers
3. Up-Selling
Cross-Selling & Announcements
4. Polls/Surveys
What do your prefer for breakfast tomorrow?
Greek salad
Omelette
Are you enjoying your stay?
Yes, a lot
O.K.
Not so much
5. Remarketing to your
Customers
6. By expanding your
newsletter recipient list
7. Referral Offers
Leverage existing infrastructure
plug & play
Internet
wifi
connect it to the Internet with
Ethernet
ADSL or VDSL or what ever
wifi
or connect it with external wifi
routers
use the build in wifi interface
300+ customers
