THE USE OF SOCIAL MEDIA IN BUSINESSPART 1

ROBERTO PAVEZMSYS558

SEMINAR LEADERSHIP

AGENDA

Class #1

Introduction DefinitionProjectionsDiscussion 1

Class #2

Social Media TodayStudy Cases Social Media

ClassificationDriversHistory Discussion 2

Class #3

BenefitsIssuesSocial Media

ManagementSocial Media

Management Skills Discussion 3

INTRODUCTION

• Social media influence consumer preference:• Preferences • Purchase decision • and worth of mouth

• Communicate with customer and improve their experience.

• Marketing strategies to reach customer• Potential benefits.• Companies are in a early stage• Social Media management.

DEFINITION

• In a business context

“The technological component of communications transactions and relationship building functions of a business which leverage the network of customers and prospects to promote value Co-creation”

Andzulis, Panagopodos and Rapp

PROJECTIONS

This statistic shows the number of social network users worldwide from 2010 to 2016 with projections until 2020. In 2018, it is estimated that there will be around 2.67 billion social network users around the globe, up from 1.91 billion in 2014.

DISCUSSION 1

Now I want you to read the following article:

How To Use Social Media To Make Sales, Forbeshttp://www.forbes.com/sites/jacquelynsmith/2014/01/10/how-to-use-social-media-to-make-sales-2014/#3e29a5386f4c

Go to Moodle and please answer the following questions.Can you add other ways to connect with customers?What is your experience engaging with a company or product via social media platforms?How many social media platform do you actually actively participate?