THREE EASY STEPS FOR

SIMPLE FACEBOOK AD

SPLIT-TESTS

Split-testing (aka A/B testing) helps determine thebest content elements (headlines, copy, images,etc) through randomized experiments.

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

You can test images, headlines, text and more...

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

Here's how to do it the easy way!

STEP 1:SPLIT TEST

IMAGES FIRST

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

First, select your ad objective

facebook.com/ads/create

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

You can split-test up to 6 images for free!(not available for Page posts)

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

Facebook automatically creates 6 ads to split-test

Each image you add will create a different ad in your ad set. You can monitor how your target audience responds each image.

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

Purchase your ads and monitor perfomance

STEP 2:SELECT

WINNINGADS

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

Click-through rate is the magic number

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

Pause ads that aren't winning

STEP 3:REFINE

WINNINGADS

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

Create a copy of the winning ad

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

Test another element with the new ad (PICK ONE)

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

Test headlines, copy OR call-to-action

THREE EASY STEPS FOR SIMPLE FACEBOOK AD SPLIT-TESTS

QUESTIONS?