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Tools and Apps Sharing
YOUTUBE (for iPhone and Android)
Introduction to YouTube App
Video-sharing platform on smartphones Allows users:• to upload, view, rate, share and comment• To make subscriptions to journalism• To create user profile own playlist
INTRO
Videos that user has watched before/related videos Higher possibility to interest the user Link to journalism under the
same/similar channels Lead user to watch more productions
HOME PAGE
Advertising Journalism can pay money to
promote its video/channel An alternative platform to share
audio/video multimedia to target audience apart from print/own website
Top views Allow users to follow trends
Top videos sorted by categories Easy to search, read and follow news
of the same categories Expose to different online journalism
TRENDING PAGE
SUBSCRIPTIONS
Subscriptions to different types of channels (Including news agencies/journalism)
A platform for online journalist to upload videos and interact with audience
Get feedback from users Get statistics of market trends and
background of the users Improve news quality/content based
on stats & comments Develop new contents and retain
audience
SUBSCRIPTIONSExample: Channel of Apple Daily News
Inform subscribers of the latest videos/news
Provide playlist of the same / related news
Direct link to other channels under the same company
Bring convenience to users increase motivation to watch/follow gain more audience
ACCOUNT
Everyone can create their own profile
History of videos watched before Videos that are uploaded by user Videos that are saved by user
Benefits:
Users: easily search and re-watch the videos they are interested in, or upload their videos
YouTube: easily get the interests of users and recommend related videos
REAL EXAMPLE
By Apple Daily News
1. No. of views2. Likes/unlikes/share
3. Channel subscriptions
4. Recommendations
1. No. of views/ 2. Likes or unlikes or shares
Apple can get statistics of the market trends and produce appropriate videos to cater to the taste of their audience
3. Channel subscriptions
A platform to centralize videos produced by Apple Automatically notify users when there are updates from
this channel keep them up-to-trend / keep them in this channel
Apple can have a database of audience and analyze their backgrounds for designing new products
4. Recommendations from YouTube
Link to related videos Promote other online journalisms Lead audience to keep watching more online journalisms
Direct link to other social media platforms (including main webpage, Facebook, mobile apps)
Promote other channels under the same new agency
Spread the traffic to another social media Guide them to read the news in more details/in
another formats (e.g. words/ commentaries/ images)
REAL EXAMPLE
By Apple Daily News
Comments of audience
User: interact with the other users
and hear other perspectives from around the world
News agency: learn the needs of the market
and target audience Clarify any misunderstanding
immediately sustain brand image + retain audience
REAL EXAMPLE
By Apple Daily News
Share link to the other social media
Online journalism can increase its exposure in different social media platform
Expand network of readers
REAL EXAMPLE
By Apple Daily News
MY THOUGHTS
1. Close relationship between social media and online journalism• Assist each other to promote/sustain its exposure to the public
2. YouTube is a critical social media platform in the coming decades• Video-watching is still popular among the public• Interaction between subscribers/journalism allows the market to
improve3. Online journalism has to take lead to make changes from time to
time instead of being led by the market• Take steps ahead of current trends and make good use of social
media• Cooperate with citizen journalism and create collaborative
reporting environment• Keep their reports fresh and interesting to audience