10 TOP TIPSfor craf t ing a scrol l -s topping tweet

STAY RELEVANT People follow you for a reason. They’re interested in what they know you do, know or say. So keep your tweets relevant to your business / interest / USP. Whimsical musings or random quips will make your followers question your worth on their news feed.

START A CONVERSATIONThe best way to engage with your followers is to ask for their opinions and insights. Questions invite responses, and lead to conversation. So start talking and you’ll get a reply. Of course, keep your topic relevant or interesting –asking your followers what they had for breakfast doesn’t count!

HAVE AN OPINIONDon’t be afraid to share your opinion. Commenting on something topical will mean that you invite those who agree and disagree with you to engage with you. It’s important to not be offensive in expressing your opinion though; you don’t want to lose followers. Remember to be tactful and respectful of others’ opinions, even if they’re not the same as yours.

PERSONALISE WHEREVER YOU CANAnyone is more likely to take notice of something that addresses them individually. Add a name to a tweet and your follower will feel appreciated or at least, recognised.

FUNNY, NOT OFFENSIVEPoking fun at others is probably one of the easiest ways to get a reaction, but it won’t be for the right reasons. What people fi nd funny differ greatly from person to person. So if you come across something side-splitting you’re desperate to share, make sure you’re not offending anyone fi rst.

MAKE YOURSELF USEFUL Think about what your followers want from you. Is it information, offers, discounts, commentary, house listings, job vacancies? Whatever value you are to your followers, make sure your tweets are benefi cial to them.

CHECK YOUR LINKSIt only takes a couple of seconds to do, but will mean that you don’t have to tweet an apology and re-post, or delete and start again. A follower pointing out that your links don’t work could come across as lazy, or worse incompetent.

PROOF EVERY POST BEFORE YOU SEND! Spelling mistakes, a hasty reply, a promise you can’t keep… you don’t want to have to start apologising for saying something silly, or spend time amending a poorly written tweet. So stop, re-read, and re-think before you post.

BE EXCLUSIVE Whether your ‘exclusive’ is news, offers or services, providing your followers with something they can’t get elsewhere – or can get on Twitter fi rst – is a great way to up your following. For example, make Twitter the fi rst place you announce your summer sale, post the latest vacancies, or share a discount code.

RESPOND OR REGRET ITIf you’re tweeted, respond! Whether it’s a complaint, praise or a query, make sure you reply. Negative situations will escalate if ignored, an unanswered query could lead to a lost customer, and replying to praise is just polite.

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business / interest / USP. Whimsical musings or random quips will

Whatever value you are to your followers, make sure your tweets are benefi cial to them.

5topical will mean that you invite those who agree and disagree with you to engage with you. It’s important to not be offensive in expressing your opinion though; you don’t want to lose followers. Remember to be tactful and respectful of others’ opinions, even if

Poking fun at others is probably one of the easiest ways to get

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praise or a query, make sure you reply. Negative situations

CHECK YOUR LINKSIt only takes a couple of seconds to do, but will mean that you

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Under the skin

Under the skin

Under the skin

Under the skin

FUNNY, NOT OFFENSIVE

Unless you’re searching your Twitter feed for something specifi c, it’s likely that you spend most of your time on Twitter aimlessly scrolling until

something catches your eye. A short snippet of copy that we like to call a ‘scroll-stopping tweet’. But with so much noise in the Twitter-sphere,

being heard is no easy feat. So we’ve put together 10 tips for writing a tweet that will increase your chances of getting noticed on the news feed.

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Unless you’re searching your Twitter feed for something specifi c, it’s likely that you spend most of your time on Twitter aimlessly scrolling until

something catches your eye. A short snippet of copy that we like to call a ‘scroll-stopping tweet’. But with so much noise in the Twitter-sphere,

being heard is no easy feat. So we’ve put together 10 tips for writing a tweet that will increase your chances of getting noticed on the news feed.