CCE and Twitter: Lightning Style

• Easy access on computer, tablet, smart phone

• Micro-blogging service. Quickly communicate, educate, share

• Content = text, links, pictures, videos

• Follow entities of interest: @NYSAgandMarkets

• Tweet at others: hey @SenGillibrand, @SenSchumer check us out!

• Mentions: What is @Jud_Reid is up to in the greenhouse?

anatomy of a tweet

• Icon, profile name, user name• Tweet web page • Link automatically shortened• Mention @CornellCALS, @CornellCHE, @Cornell

compose a tweet

I’m learning about Twitter right now at the #CCE leadership conference. What do you think @juliesuarez12?

mentions

CALS retweets CCE tweet in which CaRDI and CCEOneida mentioned

I can mention you if you’re on Twitter

tweet and retweet

using share buttons

Julie tweets a picture of our friends at the NYSAC conference. She mentions us, we see, we retweet

tweeting photos

tweet @agisamerica, they pick up for their site

tweeting from facebook

tweeting from a blog

hashtags = letters, word or unspaced phrase

#nys#hops#foodhubs#coopext#ext100years#climatechange

Use hashtags if you want your tweets searchable by topic, rounded up and grouped by a particular subject

Use key words in your bio: Cornell Cooperative ExtensionSo search engines can find you

@CCEAllyCatt

@CCEBroome

@CCECapitalReg

@CCEChenango

@CCEClinton

@CCE_Cortland

@CCEDutchess

@CCEErieCounty

@CCEJefferson

@CCEMonroe

@CCENassau

@CCENiagara

@CCEofSuffolk

@CCEOneida

@CCEOnondaga

@CCEOswego

@CCERensselaer

@CCESchuyler

@CCESteuben

@CCESullivan

@CCETioga

@CCETompkins

@CCEUlster

@ccecornell@cce_disaster@CornellCALS@CornellCHE@DysonSchool@NYSAC@NYFarmBureau@NYSIPM@NortheastIPM@NYInvasiveSpp@NYSeagrant@NYFarmNet@NYSAgSociety@NYGovCuomo@NYAgandMarkets@EmpireStateDev@NYSDEC@NYAgriWomen@MyPlate

@SNAP-Ed@4H@USDA_NIFA@USDA@LeadNewYork@CaRDCornell@SUNY

Local & regional: • Media/reporters• Educators/programs• Elected officials• Non-profits• Other partners

follo

w:

som

e s

ug

gest

ion

s

Embed your Twitter feed on the homepage

Get started!

Spend a little time on Twitter, every dayFollow others, retweet them

Tweet local program info and news stories

Need basics? Watch this fifteen-minute YouTube video:

Creating a Twitter Account for Professional Use by Bob BertshNorth Dakota State University

Lightning Presentations

• Fast-paced style • Design oriented, images• Originated in Japan• 20 slides x 20 seconds • PechaKucha.org

PechaKucha: Get to the PowerPoint in 20 Slides Then Sit the Hell Down (Daniel Pink, Wired 8/21/07)

Lisa RichardsCommunications Specialistlisa.richards@cornell.edu

Technical: cce-helpdesk@cornell.eduContent: cce-communications@cornell.edu

This presentation will be posted on staff site and shared at the April 15th Virtual Tech Fair. There will be a blogs session, too.

Thank you!