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E.life has identified 5.000 locals or tourists Miami who checked-in in the city during the last semester and analyzed their twitter timelines. 360.000 tweets analyzed between 01/01/2014 a 04/09/2014 using the proprietary methodology Consumer-centered Monitoring.
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2004 2011 2012 2013
Mexico, DF
Recife
São Paulo
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MadridLisbon
Adelaide
Miami
“Every successful company of the future will be a data-driven company.”
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Preferences
Places People
BuzzMonitor
Pricing
Consumer-Centered
First generation
tools
Brand-Centered
www.getdatabliss.com
Preferences
Places People
BioBrand MentionsIntention / ActionAppsRTs
Price or cost MentionsBrand mentionsBuying intention
LocationCheck-ins
BioBrand mentionsIntention / ActionPersonality Traits
BuzzMonitor
Pricing
www.getdatabliss.com
Monitoring
Analytics Big Data
Buzzmonitor
Social CRM
How?
Deep profiling
Methodology Consumer-Centered Media
Our goal was to profile locals or tourists Miami.
Buzzmonitor 5.000 Twitter users who checked-in Miami places during the last semester and analyzed their timelines.
360.000 tweets analyzed between 01/01/2014 a 04/09/2014
General Profile of who have been in Miami
Total: 224.709 tweets
Where are they from? (%)
Men: 64%
Women: 36%
According to Miami Beach Tourist
Demographics, Men are 68% of Miami’s visitors,
and women are 32%
Gender (%)USA – 75% of total, been the top 10 States (% of USA):
Other countries – Top 10 countries (% of other countries):
71.3
12.33.1 2.3 2.1 1.6 1.6 1.1 0.8 0.7
Florida New York California DC Illinois Pennsylvania Atlanta Texas New Jersey Arizona
29.9
10.7 10.65.7 5.5 4.9 3.7 3.3 2.7 2.5
Brazil Mexico Argentina Colombia Chile Venezuela Paraguay Turkey England Panama
General Profile of who have been in Miami
Family
4.259 tweets from people who write on their bio to be fathers
2.454 tweets from people who write on the bio to bemothers
7.155 tweets from people who write on their bio to be married
General Profile of who have been in Miami
12.211.7
10.6
8.98.1 8.1
7.1
5.95.4
4.13.3
Profession (%) Language (%)
English – 92,0%
Spanish – 2,8%
Portuguese – 2,2%
Source: 75.000 posts Source: 360.000 posts
General Profile
Apps (%)
0.4
0.5
0.5
0.5
0.6
0.6
0.6
1.1
1.3
1.3
1.3
1.9
1.9
2.0
2.2
7.0
7.9
9.7
22.1
28.9
plume for android
twitter for android
twitter for blackberry
tumblr
twitter for mac
tweetlogix
twittascope
ios
tweetdeck
hootsuite
tweetbot for ios
twitter for ipad
tweet button
echofon
web
twitter for android
foursquare
twitter for iphone
74,4% of the posts were made from mobile platforms
1/3 of the posts from iOSplatforms
8,8% of the posts from Android platforms
Source: 360.000 posts
Places Visited
Check - ins (%)
Beaches – 28,6% Airport – 20,0% Bars – 8,9%
Parks – 5,3% Hotels – 4,6%Coffee shops – 7,5%
Restaurants – 8,4%
Source: 23.210 posts
TV
TV Shows (%)
Source: 2.952 posts
6.4
7.5
11.6
12.4
52.4
House of Cards
The Walking Dead
Game of Thrones
Scandal
Oscar
16.4
15.0
13.2
10.5
2.0
EllenDegeneres
The Oscar'sselfie
Oscar forVenezuela
Bradley Cooper The Oscar'spizza
Highlights (% of Oscar’s buzz)
TV
Source: 2.952 posts
7% of the posts related people
watching Netflix
31,8% of the posts used the TVTag’s (ex Get Glue) hashtag to tell their social networks what they were watching.
This platform uses gamification strategies to attract and generate frequent users. The more they watch TV programs and tell it to
their networks, the more stickers they get as a prize. Those badges are used therefore as an identification of an frequent user.
63% of the posts related people
watching Youtube
Music
Singers and bands (%)
Source: 2.313 posts
1.9
2.9
5.8
8.6
8.7
14.9
19.8
33.3
Nicki Minaj
Coldplay
Justin Timberlake
Lard
Beyonce
Miley Cyrus
Drake
Justin Bieber
Justin Bieber’s arrest was Miami’s hot topic. As well his single with Selena Gomez.
Music
Top radios (%)
Source: 330 posts
87% of the posts related people
listening toPandora Internet
Radio
3% of the posts related people
listening to Tune in Internet Radio
3% of the posts related people
listening toMixcloud Internet
Radio
Social Networks
Besides Twitter, people in Miami also use
7
62
64
100
142
167
300
609
666
1743
viber
Google+
skype
Tumblr
Snapchat
foursquare
Sports
Top sports (%)
1.3
4.1
10.3
11.5
12.3
12.4
12.6
12.8
21.7
Zumba
Skate
Soccer
Basket
Yoga
Baseball
Bicycle
Golf
Run
566 check-ins in gyms
Total: 3.199 posts
Brands
People in Miami talk about (%)
Base: 7.106 depoimentos
3.0
3.6
4.0
4.3
4.7
5.7
9.9
13.4
18.3
Subway
Microsoft
Samsung
Walmart
Amazon
Coca-Cola
Nike
Starbucks
BrandsTop 3
Most visited shop: Miami Beach
14,7% of posts
Main meal: breakfast:3,0% of posts
Google - 776 posts
Top product: Google Glass:
7,3% of posts
Top online application: Google Maps:
4% of posts
Starbucks - 1.204 posts Nike - 551 posts
Top app: Nike Plus:88,6% of posts
#elifeDataBliss
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